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All Journal At-Taradhi: Jurnal Studi Ekonomi Hut Publication Business and Management
hidayatur rafiqoh, putri ayu
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Economics, Econometrics & Finance Education

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MARKETING COMMUNICATION OF SOUTH KALIMANTAN SHARI'AH BANK BRANCH OF KAYUTANGI IN ATTRACTING CUSTOMERS' INTERESTS hidayatur rafiqoh, putri ayu
At-Taradhi Jurnal Studi Ekonomi Vol 11, No 1 (2020)
Publisher : Islamic Economics and Business Faculty of UIN Antasari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/at-taradhi.v11i1.3555

Abstract

Marketing communication is a marketing activity that aims to inform about a product or service offered by a persuasive company to prospective buyers or consumers. Banking competition that is enlivened by conventional banks and Islamic banks makes consumers have many choices to invest. Marketing communication is needed because with marketing communication, it is expected that there are three changes (knowledge, attitude, and desired action). The South Kalimantan Shari'ah Bank Kayutangi conducts sales promotions by conducting field outreach to various agencies , Personal selling by visiting prospective customers directly to their place, Public relations by participating in various events, and Advertising by distributing brochures & calendars. And then, class/training related to communication skills need to be followed by marketers to improve their ability to carry out marketing activities. And the last, supporting facilities also needed in order to optimize the performance of marketing communications.
Management of Communication Media of Regional Disaster Management Agency in Mitigating the Impact of Covid19 Omicron Variant in South Kalimantan Hidayatur Rafiqoh, Putri Ayu; Widyakanti, Widyakanti
Hut Publication Business and Management Vol. 2 No. 2 (2022): Hut Publication Business and Management
Publisher : PT. Hanken Sukses Jaya

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Abstract

The spread of the new variant of the COVID-19 virus is a continuous polemic in the community. The South Kalimantan government has taken more action to handle it by managing the communication media so that people don't panic about this new variant. This study discusses the Regional Disaster Management Agency (BPBD) Disaster Communication Model in Combating the Spread of the Omicron Variant of Covid-19 in South Kalimantan. This study refers to the theory of Disaster Communication in which there are several indicators with the following results; Planning, the South Kalimantan BPBD in collaboration with the South Kalimantan Communication and Information Technology and the Covid-19 task force in managing information related to Covid-19. Then, Organizing is dividing the tasks in each field to respond to the pandemic situation. Furthermore, Actuating is a communication media that is managed in an integrated manner by the Communication and Information Technology of South Kalimantan province. And the last one is Controlling, which is listening to the possibility of a response from the community so that all forms of response and answers that are given depend on the intended field.
Co-Authors Widyakanti Widyakanti Widyakanti