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All Journal Jurnal Pekommas AT-TABSYIR: Jurnal Komunikasi Penyiaran Islam
Maulida, Rizkiya Ayu
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media

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Media Sosial sebagai Sarana Penyampaian Kebijakan Kabinet Kerja Periode Maret-September 2019 Maulida, Rizkiya Ayu
AT-TABSYIR Vol 7, No 1 (2020): Juni 2020
Publisher : Prodi Komunikasi Penyiaran Islam Fakultas Dakwah dan Komunikasi Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/at-tabsyir.v7i1.7455

Abstract

:The development of new media has made changes to the public relations activities, including government communication.  Government communication activities use new media as the tool to communicate to the citizen as well as publish their accomplishments. The characteristic of new media has made government communication activities to be more interactive. This research aimed to investigate the use of Instagram account @indonesiabaik.id as the tool of Indonesian government to communicate to its citizen.  @indonesiabaik.id is an Instagram account managed by Ministry of Communication and Information of Republic Indonesia to publish all of the accomplishment from all of ministries in Indonesia. It is aligned with government program, Single Narration, where all of government accomplishment publish under one channel, Ministry of Communication and Information. This research explored the interaction between government and citizen, the contents of the account and the implementation of two way symmetrical communication. The method I used in this research is content analysis. The research showed that all the contents that posted on @indonesiabaik.id  can be categorized into two themes: government policies and public service examination. Another finding is there is not much two-way interaction between government and citizen on the account, thus the government applied public communication model, rather than two symmetrical way of communication.
Implementation of Situational Crisis Communication Theory on the Case of Covid-19 by the Government of West Jawa through @pikobar_jabar Maulida, Rizkiya Ayu
Jurnal Pekommas Vol 6 No 1 (2021): April 2021
Publisher : Sekolah Tinggi Multi Media “MMTC” Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jpkm.v6i1.3520

Abstract

This study aims to explore the crisis communication strategy of West Java Provincial Government on handling Covid-19 through the @pikobar_jabar Instagram account. According to SCCT, there are two functions of crisis communication, namely to ensure public safety and manage the reputation of the organization. This research was conducted using a qualitative content analysis method, where the researcher examined the content of Instagram @pikobar_jabar in the period of March-April 2020. The results showed that The West Java Regional Government used the Instagram account @pikobar_jabar to disseminate instructions on handling Covid-19 and at the same time publish their performance in overcoming the crisis. However, there are more posts contained instruction than performance publication. Hence, the West Java Regional Government prioritize public’s safety, rather than managing the image of their institution. In addition, researchers also found that in providing instructive messages, @pikobar_jabar used a persuasive strategy, which combines logical, emotional, and emotional aspects to create behavior changes.
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