Aini, Eni Nur
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Pengaruh Gaya Hidup Konsumtif dan Kualitas Produk Terhadap Keputusan Pembelian Aini, Eni Nur; Andjarwati, Anik Lestari
BISNIS Vol 8, No 1 (2020): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Fakultas Ekonom dan Bisnis Islam Institut Agama Islam Negeri (IAIN) Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v8i1.6712

Abstract

Along with the development of the hijab model in Indonesia which is a market need and can develop the creativity of fashionable hijab. From year to year Zoya continues to provide new creations and innovations to her hijab designs. Ranging from exclusive designs to promotional materials that continue to give priority to the comfort of its users. Various awards ranging from Top Brand to Best Band achieved in three years were agreed. Based on this phenomenon, this study discusses the consumptive lifestyle and product quality on Zoya hijab purchasing decisions in Central Surabaya. This research method uses quantitative methods by studying causal with multiple linear regression techniques using the IBM SPSS 23 for windows program. Consumptive lifestyle and product quality as independent variables and purchasing decisions as the dependent variable. The object of this research is the Zoya brand quadrilateral consumers with a sample of 220 respondents. The results showed that the consumptive lifestyle influenced purchasing decisions by 0.225, but the results differed on the product quality variable by 0.080 that did not affect the purchasing decision.
PENGARUH MODEL PEMBELAJARAN INKUIRI TERBIMBING TERHADAP HASIL BELAJAR IPA DITINJAU DARI MINAT BELAJAR Aini, Eni Nur; Partono, Partono; Riswanto, Riswanto; Prihandono, Eko
JURNAL FIRNAS Vol. 2 No. 1 (2021)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/firnas.v2i1.3401

Abstract

Abstract: The guided inquiry learning model is a model that involves all students' ability to search and investigate in a systematic, critical, logical, analytical and developing emotional and student skill. The purpose of this research is to know the difference of student learning outcomes between the control class and the experimental class after using the model guided inquiry learning and to know interest in learning to support the improvement of student learning outcomes. This type of research is a quasi experiment because not all variables can be managed and controlled strictly or fully. Where population in this research is all class of student of class VII SMPN 1 Pekalongan which amount 6 class. Sampling of this study researchers using purposive sampling, purposive sampling is a technique of determining the sample with certain considerations. The researcher used purposive sampling technique because the population is hoterogen. The sample used in this research is the students of class VII 1 and VII 2, which will be the control class and the experimental class. Data collection using questionnaires and tests. Questionnaires are used to determine students' learning interests and tests are used to determine student learning outcomes. Then the data can be further analyzed using anakova test.Keywords: Guided Inquiry Learning Model, Interest in Learning, and Learning Outcomes.