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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences KomunikA
Asmara, Sakhyan
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Religion Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Effectiveness of Ruangguru Application as Communication Medium in Online Tutoring among HighSchool Students in Medan Toruan, Rachel Mia Lorenza Lumban; Asmara, Sakhyan; Zulkarnain, Iskandar
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3686

Abstract

This study aims to analyze the meaning of tutoring by high school students in Medan, analyze the effectiveness of Ruang Guru application as a communication medium in online tutoring activities among high school students in Medan, and analyze cognitive, affective and psychomotor changes in high school students in Medan after taking online tutoring through Ruang Guru application. This study uses qualitative methods with research subjects from various circles, namely high school students, parents, high school teachers and two triangulation informants, namely master teacher or tutor and communication observer. The results showed that Ruang Guru application was effective as a medium of communication in online tutoring activities among high school students in Medan. This can be seen from the effectiveness of communication and the effectiveness of Ruang Guru application. The effectiveness of communication is viewed from communicators, messages, media, communicants, and effects. The effectiveness of Ruang Guru application is viewed from the aspect of tasks and functions, and the aspect of plan or program. The change that was gotten by students who subscribe to Ruang Guru is changes from the cognitive aspect, while the affective and psychomotor aspects have not been seen in students. The students also understand about the meaning of tutoring.
Competency of Tax Employee Communication on Tax Paying Behavior in Taxpayer in Medan City Situmorang, Doris Corazon; Asmara, Sakhyan; Zulkarnain, Iskandar
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2783

Abstract

The purpose of this study was to analyze the effect of tax employee communication competence on tax paying behavior and analyze the magnitude of the correlation between taxpayer characteristics in influencing tax employee communication competence on tax paying behavior among taxpayers Medan city tax. The theory used is the theory of communication competence, theory of competence and theory of behavior. The researcher used a quantitative approach with the correlational method. The population is all individual taxpayers who are active and registered until the end of 2019 in the city of Medan. The research sample was 100 respondents using purposive proportional random sampling technique. Data collection techniques were carried out through questionnaires. The results of the study indicate that there is an influence of communication competence on the behavior of paying taxes among taxpayers in the city of Medan. This is evidenced by the value of t arithmetic > t table which is 9.612 > 1.984 at a significance level of 0.05. Then the characteristics of taxpayers seen from education, age, and occupation do not affect the communication competence of tax employees on tax-paying behavior. This is because the path coefficient value has a very small value <0.05. Meanwhile, the characteristics of taxpayers based on gender also influence the communication competence of tax employees on tax-paying behavior, which shows that women tend to be more obedient than men in terms of tax-paying behavior.
MANAJEMEN KOMUNIKASI KRISIS DIREKTORAT JENDERAL PAJAK DALAM MENGATASI DAMPAK NEGATIF DARI PEMBERITAAN PAJAK PERTAMBAHAN NILAI BARANG KEBUTUHAN POKOK Juliana, Rifka; Asmara, Sakhyan; Kurniawati, Dewi
KomunikA Vol. 18 No. 2 (2022): Komunikasi Politik, Komunikasi Publik dan Komunikasi Pemasaran
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/komunika.v18i2.9545

Abstract

Penelitian ini bertujuan untuk menganalisis manajemen komunikasi krisis dan strategi komunikasi krisis yang dilakukan oleh Direktorat Jenderal Pajak dalam mengatasi dampak negatif dari pemberitaan pajak pertambahan nilai barang kebutuhan pokok. Penelitian ini menggunakan metode deskriptif kualitatif dengan pengumpulan data melalui wawancara, observasi, dan dokumentasi. Subjek penelitian ditetapkan dengan prosedur purposif sehingga diperoleh 4 (empat) informan yang merupakan kepala seksi di Subdirektorat Hubungan Masyarakat Perpajakan. Keabsahan data melalui triangulasi sumber data dengan mewawancarai 3 (tiga) informan triangulasi. Hasil penelitian menunjukkan bahwa manajemen komunikasi krisis Direktorat Jenderal Pajak dalam mengatasi dampak negatif pemberitaan tentang pajak pertambahan nilai barang kebutuhan pokok dilakukan melalui 3 (tiga) tahap yaitu tahap pre-crisis dilakukan dengan pendeteksian krisis melalui monitoring dan analisis berita secara berkala, dan mempersiapkan krisis dengan membentuk tim krisis dan menunjuk juru bicara sesuai SE-17/PJ/2017; tahap crisis dilakukan dengan menyusun dokumen strategi komunikasi, mengumpulkan para pembuat konten Direktorat Jenderal Pajak, menyampaikan pesan krisis melalui banyak saluran komunikasi, menjaga konsistensi pesan krisis dengan mengizinkan juru bicara tertunjuk saja yang menyampaikan pesan krisis secara langsung, menginstruksikan unit vertikal untuk menayangkan konten-konten yang dibagikan di media sosial Direktorat Jenderal Pajak, dan melaksanakan internalisasi kepada Kepala Bidang Humas dan Kepala Seksi Kerja Sama di seluruh kantor wilayah, namun Direktorat Jenderal Pajak kurang responsif dalam merespon krisis; dan tahap post-crisis melakukan evaluasi dengan monitoring dan analisis berita kembali, mengecek komentar di media sosial, dan mencari berita populer di Google. Strategi komunikasi krisis Direktorat Jenderak Pajak dalam merespon dampak negatif dari pemberitaan tentang pajak pertambahan nilai barang kebutuhan pokok dilakukan dengan strategi denial dengan teknik penyangkalan yaitu menolak desas-desus yang menyatakan bahwa semua barang kebutuhan pokok akan dikenakan pajak dan strategi bolstering dengan teknik mengingatkan kepada publik bahwa rencana penerapan PPN barang kebutuhan pokok yang bersifat premium agar berkeadilan.
Co-Authors Dewi Kurniawati Juliana, Rifka MARIA BINTANG Situmorang, Doris Corazon Tengku Riza Zarzani N Toruan, Rachel Mia Lorenza Lumban