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Journal : Jurnal Komunikasi Korporasi dan Media (JASIMA)

Pola Komunikasi Persuasif Pabrik Gula Tasikmadu Dalam Membangun Kepercayaan Petani Tebu Di Wilayah Karanganyar Tika Wulandari; Rosalia Prismarini Nurdiarti
Jurnal Komunikasi Korporasi dan Media (JASIMA) Vol. 1 No. 2 (2020)
Publisher : Program Studi Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (195.53 KB) | DOI: 10.30872/jasima.v1i2.13

Abstract

Persuasive communication carried out by the Tasikmadu Sugar Factory to overcome the impact of the downturn in the sugar industry in Indonesia. Based on the condition, the application of persuasive communication in the Tasikmadu Sugar Factory is carried out rationally and emotionally. This study uses qualitative method. Data collection in research carried out through observation and in-depth interviews. The results of this study indicate that the application of persuasive communication patterns by the Tasikmadu Sugar Factory is implemented through a partnership program. Meanwhile, the emotional persuasion process through an intense approach with sugar cane farmers in the Karanganyar region. On the other hand, a matter of interest hinders the application of persuasive communication patterns in this study; the farmers have a transactional interest with the factory.
Makanan sebagai Media Komunikasi Interpersonal: (Studi Deskriptif Pada Hubungan Persahabatan, Hubungan Romantis dan Hubungan Keluarga) Maya Meilan Sumarna; Rosalia Prismarini Nurdiarti
Jurnal Komunikasi Korporasi dan Media (JASIMA) Vol. 1 No. 2 (2020)
Publisher : Program Studi Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (187.453 KB) | DOI: 10.30872/jasima.v1i2.14

Abstract

Food as a medium of interpersonal communication provides something new and fresh in the realm of interpersonal communication studies. This study looks at how people who carry out interpersonal relationships interpret food as their medium for communication activities. The relationships studied are friendly, romantic relationships, and family relationships. This study uses a qualitative descriptive method to describe the situation of phenomena that exist in society. Data collection techniques, carried out by in-­depth interviews, documentation, and data analysis. Based on the research results, each interpersonal relationship has its uniqueness in interpreting food as a medium in interpersonal communication. In friendly relations, togetherness becomes something sacred and worth fighting for, while in romantic relationships, not only with togetherness, but there must be a commitment to be held. It is different from family relationships, where the values adopted by a family are things that must be considered. All the relationships that are the subject of this study routinely use food as a medium in conveying feelings and attention with different meanings.