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All Journal Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management
Suryani, Umi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Differentiation Strategy, Market Adaptation, and Digital Capability on Competitive Advantage: The Mediating Role of Business Agility in E-Commerce Firms Suryani, Umi; Dwiputra, Irsyad Parama
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

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Abstract

This study aims to analyze the influence of Differentiation Strategy, Market Adaptation, and Digital Capability on Competitive Advantage, with Business Agility serving as a mediating variable in e-commerce companies in Indonesia. A quantitative approach was employed using a causal research design. Data analysis was conducted through Structural Equation Modeling-Partial Least Squares (SEM-PLS), as it effectively handles complex models and small to medium-sized samples. Data were collected via an online questionnaire distributed to business managers, digital strategists, and decision-makers in e-commerce firms. A total of 110 respondents were analyzed using a purposive sampling technique. The results indicate that both Differentiation Strategy and Digital Capability have a significant effect on Competitive Advantage, both directly and indirectly through Business Agility. Meanwhile, Market Adaptation only has a significant indirect effect through Business Agility. These findings highlight that Business Agility plays a crucial mediating role in strengthening competitive advantage in the digital era.
The Influence of Differentiation Strategy, Market Adaptation, and Digital Capability on Competitive Advantage: The Mediating Role of Business Agility in E-Commerce Firms Suryani, Umi; Dwiputra, Irsyad Parama
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of Differentiation Strategy, Market Adaptation, and Digital Capability on Competitive Advantage, with Business Agility serving as a mediating variable in e-commerce companies in Indonesia. A quantitative approach was employed using a causal research design. Data analysis was conducted through Structural Equation Modeling-Partial Least Squares (SEM-PLS), as it effectively handles complex models and small to medium-sized samples. Data were collected via an online questionnaire distributed to business managers, digital strategists, and decision-makers in e-commerce firms. A total of 110 respondents were analyzed using a purposive sampling technique. The results indicate that both Differentiation Strategy and Digital Capability have a significant effect on Competitive Advantage, both directly and indirectly through Business Agility. Meanwhile, Market Adaptation only has a significant indirect effect through Business Agility. These findings highlight that Business Agility plays a crucial mediating role in strengthening competitive advantage in the digital era.
Co-Authors Dwiputra, Irsyad Parama