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All Journal Bali Tourism Journal
Trisnawathi, Ida Ayu Adi
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Religion Arts Humanities Social Sciences Other

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Bali to Plan Tourist Retribution in 2024 Trisnawathi, Ida Ayu Adi
Bali Tourism Journal Vol. 7 No. 3 (2023): Available online : 1 December 2023
Publisher : Bali Tourism Board

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36675/btj.v7i3.97

Abstract

There are intentions to enhance Local Revenue (PAD) in Bali Province. In recent years, tourism has emerged as a vital economic sector, contributing significantly to regional income. Local governments adept at managing tourist attractions stands a better chance of increasing local original revenue (PAD). In conclusion, the proposed introduction of a mandatory levy of IDR 150,000 per person for foreign tourists visiting Bali reflects the Bali Provincial Government's commitment to addressing budget deficits and enhancing local revenue. This initiative, aligned with Law No. 15 of 2023, aims to safeguard Bali's culture, natural environment, and infrastructure development. The funds collected are intended to support environmental conservation and waste management, contributing to the sustainability of Bali's tourism sector. The Bali Regional People's Representative Council (DPRD Bali) has taken steps to ensure transparency in fund management, emphasizing the mandatory nature of the levy and outlining sanctions for non-compliance. Tourism stakeholders, including the Bali Tourism Board, generally support the imposition of levies on foreign tourists, considering it a global practice. The success of this initiative depends on the careful management of funds, collaboration among stakeholders, and adherence to regulations. If implemented successfully, the levy has the potential to generate significant revenue, estimated at around IDR 900 billion per year if foreign tourist visits reach pre-pandemic levels. The ultimate goal is to utilize these funds for the development of Bali's tourism infrastructure, targeting premium and upper-middle-class international tourists while promoting sustainable tourism practices.
Implementation of Virtual Reality as an Innovative Strategy in Tourism Marketing Trisnawathi, Ida Ayu Adi
Bali Tourism Journal Vol. 9 No. 3 (2025): Available online : December 2025
Publisher : Bali Tourism Board

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36675/btj.v9i3.137

Abstract

The tourism sector has undergone significant structural transformation in the post-COVID-19 era, driven by accelerated digitalization, changing tourist behavior, and heightened concerns regarding safety and accessibility. Within this context, Virtual Reality (VR) has emerged as an innovative technological strategy in tourism marketing, offering immersive and interactive experiences that go beyond conventional promotional media. This study aims to examine the role, implementation models, and strategic implications of VR in tourism marketing, with particular emphasis on its application in developing destination contexts such as Indonesia. Using a qualitative literature-based research design, this study address VR applications in tourism promotion, destination development, and visitor experience. Data were analysed thematically following the interactive model of Miles, Huberman, and Saldaña, focusing on three key dimensions: objectives of VR implementation, development frameworks employed, and impacts on tourist perception and behavior. The findings indicate that VR positively influences destination image, perceived attractiveness, and visit intention by enhancing cognitive and affective engagement while reducing perceived risk and psychological distance. Structured development models such as the Multimedia Development Life Cycle (MDLC) and ADDIE are found to support the creation of effective and user-friendly VR tourism applications. Furthermore, VR demonstrates potential to support sustainable tourism by promoting lesser-known destinations, redistributing tourism demand, and reducing physical pressure on environmentally sensitive sites.
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