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All Journal Jurnal Manajemen dan Organisasi Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal
Alim Setiawan Slamet
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Tingkat Recovery dan Resiliensi UMKM Kuliner Kota Pekalongan Pascapandemi Covid-19 Risda Arofahtiani; Eko Ruddy Cahyadi; Alim Setiawan Slamet
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.296

Abstract

Due to the significant impact of the Covid-19 pandemic, culinary MSMEs must be able to survive and continue their business. This study aims to analyze the condition of culinary SMEs in Pekalongan and the indicators that play the most role in shaping the recovery and resilience of culinary SMEs in Pekalongan. This study used a non-probability sampling method involving 103 respondents from Pekalongan Culinary actors with several parameters distributed through online questionnaires and in-person interviews. The data was processed by Principal Component Analysis (PCA) using SPSS 20. The results of this study are that culinary SMEs in Pekalongan City have not recovered in terms of profit and sales. Furthermore, based on the PCA results, the indicators that play the most role in shaping the level of recovery and resilience of Pekalongan Culinary MSMEs are divided into eight main components, namely planning, preparedness, and financial support (PC1), technology utilization (PC2), ability to change (PC3), management support and communication (PC4), business environment (PC5), business orientation (PC6), business responsiveness (PC7), and creativity and innovation (PC8). Therefore, culinary MSMEs in Pekalongan can increase their business inputs by optimizing the eight main components that make up the level of recovery and resilience of Pekalongan culinary MSMEs. Keywords: Covid-19 post-pandemic, descriptive analysis, PCA, recovery level, resilience level
Analisis Faktor-Faktor yang Berpengaruh terhadap Customer Satisfaction pada Aplikasi Mobile Health Amalia Ramadhina Ghaisani; Alim Setiawan Slamet; Amzul Rifin
Jurnal Manajemen dan Organisasi Vol. 15 No. 1 (2024): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v15i1.51006

Abstract

The COVID-19 pandemic has brought positive changes to the digital health industry in Indonesia. Kimia Farma Mobile is a mobile health application that offers comprehensive features for its users. The difference in ratings on Google Play Store and Apple App Store can influence trust (brand trust) and customer satisfaction with this application. The quality of electronic services, such as application interface, delivery quality, and transaction security, is increasingly crucial in influencing customer evaluations and ratings. Therefore, this research aims to analyze the factors influencing customer satisfaction with this application. The research was conducted quantitatively online through Google Form. The sampling method used convenience sampling and was analyzed using Structural Equation Modeling-Analysis Moment of Structural (SEM-AMOS). The research findings indicate that e-service quality significantly affects brand trust and customer satisfaction. This suggests that to improve brand trust and customer satisfaction, the mobile health application should be user-friendly and secure. Furthermore, brand trust significantly influences customer satisfaction. This implies that to enhance customer satisfaction, the mobile health application should provide educational and accurate information and offer customer guarantees.
Co-Authors Amalia Ramadhina Ghaisani Amzul Rifin Eko Ruddy Cahyadi Risda Arofahtiani