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All Journal Cakrawala Pendidikan Jurnal Keuangan dan Perbankan Proceeding SENDI_U Jurnal Ekonomi dan Bisnis JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Kontigensi: Jurnal Ilmiah Manajemen Jurnal Riset Manajemen dan Bisnis Media Ekonomi Proceeding National Conference Business, Management, and Accounting (NCBMA)
Budiono, Sidik
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DETERMINANT FACTORS OF PURCHASE INTENTION FOR ZARA BRAND: CASE OF GENERATION Z Budiono, Sidik; Wijaya, Felicia Fenny
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

The purpose of this paper aims to analyze the effects of country of origin, sensory perception, impulsive buying, fashion innovativeness to purchase intention and indirectly to perceived quality. The subjects of this study were 241 respondents who were born between 1997 - 2012 (generation Z) and has shopped from Zara. The method used in this research is quantitative research by taking samples with purposive sampling technique. Authors used Partial Least Square-Structural Equation Modelling for data analysis. The result of this study indicates that country of origin affects perceived quality. Fashion innovativeness affects purchase intention. Fashion innovativeness affects perceived quality. Impulsive buying affects purchase intention. Impulsive buying affects perceived quality. Perceived quality affects purchase intention. Sensory perception affects perceived quality. Country of origin moderates the effect of sensory perception to perceived quality is significant. Country of origin moderates the effect of fashion innovativeness to perceived quality is not significant. Country of origin moderates the effect of impulsive buying to perceived quality is not significant.
THE IMPACT OF GLOBAL SYMBOLIC-VALUE ORIENTATION AND SUBJECTIVE KNOWLEDGE ON POSITIVE ELECTRONIC WORD OF MOUTH WITH GENERAL ATTITUDE TOWARDS LOCAL BRANDS Budiono, Sidik; Viola, Viola
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Consumers tend to buy and use global or international fashion products due to the symbolic values orientation that the global fashion products own in general. So will consumers still buy and wear them nowadays while the stereotypes of people using local brands is not as valuable as if they’re wearing global or international fashion brands? This study examined the effects of global symbolic-value orientation, subjective knowledge, and attitude on positive electronic word of mouth (eWOM) towards local brands in the fashion product domain. The study examined these relationship in the generation Z consumers with 240 total respondents. Also, the study draws on cultural identity theory and eWOM concept. Data was collected through an online survey (Google Form) in the JABODETABEK region. The study raised popular local brands that everyone in Indonesia and the author knows in general, as well as the local brands that respondents knew and wrote in the questionnaire as well. Objective : 1) To know whether global symbolic-value orientation has influence towards positive eWOM. 2) To know whether subjective knowledge has influence towards positive eWOM. 3) To know whether general attitude towards local brands has influence towards positive eWOM. 4) To know how global symbolic-value orientation have influence on general attitude towards local brands. 5) To know how subjective knowledge have influence on general attitude towards local brands. Methodology: Quantitative with descriptive correlational method. The data were gathered through purposive sampling.
PENGARUH EDUKASI EKONOMI KELUARGA, LINGKUNGAN KELOMPOK SEBAYA TERHADAP NIAT KEWIRAUSAHAAN DENGAN MEDIASI LITERASI EKONOMI PADA MAHASISWA UNIVERSITAS PELITA HARAPAN KARAWACI Laynardi, Erianto Imannuel; Budiono, Sidik
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

The increasing development of the unemployed mainly occurs due to the imbalance of available job vacancies compared to job applicants. Entrepreneurship could be one of the solutions to the job vacancies and job applicant imbalance. Proper knowledge is required to understand factors that could affect the entrepreneurial intentions of college students. The purpose of this research is to see the influence of factors that can influence Entrepreneurial Intentions, such as Family Economic Education, Peer Groups, And Economic Literacy.  The research uses quantitative research with data collection techniques using surveys distributed via Google Form and processed using the SEM AMOS and SPSS programs. The research collected 250 samples, namely students who met the specified conditions. The study results show that: 1) Family Economic Education has a positive and significant effect on Entrepreneurial Intentions. 2) Family Economic Education has a positive and significant effect on Economic Literacy. 3) The Peer Group Environment influences Entrepreneurial Intentions positively and significantly. 4) The Peer Group Environment has a positive and significant effect on Economic Literacy. 5) Economic Literacy influences Entrepreneurial Intentions positively and significantly. Through this, the results show that parents have an important role in building entrepreneurial intentions and educational institutions need to consider utilizing learning programs to promote learning through peer groups to build entrepreneurial intentions
DAMPAK ONLINE PROMOTION MEMPENGARUHI PURCHASE INTENTION MELALUI INSTAGRAM ADVERTISING DARI PRODUK-PRODUK DI TOKOPEDIA Sigumonrong, Ferliro; Budiono, Sidik
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 3 (2024): JMBI UNSRAT Volume 11 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i3.58606

Abstract

Instagram Ads become one of the marketing media that oftenly used in giving information about online promotion towards the buyers target that connected with products that sold on the Tokopedia platform. This research has a total of 200 respondents which are using Instagram and Tokopedia as the research obhect with spreading method through online questionnaire. The research summary gives a conclusion to use Instagram Advertising as an online promotion platform which will increase the purchase intention of products in Tokopedia.
Impact of marketing communication strategy through social media to increase brand awareness and purchase intention beauty products Syalsabilla, Deas Olivia; Budiono, Sidik
Enrichment : Journal of Management Vol. 14 No. 5 (2024): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i5.2135

Abstract

The beauty industry in the Indonesian market is quite competitive with many brands emerging in the last decade, where digitalization has also completely changed how marketing is done through social media. This study is to investigate how brand recognition and purchase intention are affected by social media marketing that incorporates entertainment, interaction, trendiness, personalization, and e-wom aspects. The study was conducted quantitatively on 253 respondents who had used beauty products from the Sephora brand. The study's findings demonstrated that all of the hypotheses were supported, indicating that social media marketing that incorporates trendiness, entertainment, interaction, customization, and e-wom dimensions can significantly and favorably affect both brand awareness and purchase intention
PENGARUH EDUKASI EKONOMI KELUARGA, LINGKUNGAN KELOMPOK SEBAYA TERHADAP NIAT KEWIRAUSAHAAN DENGAN MEDIASI LITERASI EKONOMI PADA MAHASISWA UNIVERSITAS PELITA HARAPAN KARAWACI Laynardi, Erianto Imannuel; Budiono, Sidik
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The increasing development of the unemployed mainly occurs due to the imbalance of available job vacancies compared to job applicants. Entrepreneurship could be one of the solutions to the job vacancies and job applicant imbalance. Proper knowledge is required to understand factors that could affect the entrepreneurial intentions of college students. The purpose of this research is to see the influence of factors that can influence Entrepreneurial Intentions, such as Family Economic Education, Peer Groups, And Economic Literacy.  The research uses quantitative research with data collection techniques using surveys distributed via Google Form and processed using the SEM AMOS and SPSS programs. The research collected 250 samples, namely students who met the specified conditions. The study results show that: 1) Family Economic Education has a positive and significant effect on Entrepreneurial Intentions. 2) Family Economic Education has a positive and significant effect on Economic Literacy. 3) The Peer Group Environment influences Entrepreneurial Intentions positively and significantly. 4) The Peer Group Environment has a positive and significant effect on Economic Literacy. 5) Economic Literacy influences Entrepreneurial Intentions positively and significantly. Through this, the results show that parents have an important role in building entrepreneurial intentions and educational institutions need to consider utilizing learning programs to promote learning through peer groups to build entrepreneurial intentions
DETERMINANT FACTORS OF PURCHASE INTENTION FOR ZARA BRAND: CASE OF GENERATION Z Budiono, Sidik; Wijaya, Felicia Fenny
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this paper aims to analyze the effects of country of origin, sensory perception, impulsive buying, fashion innovativeness to purchase intention and indirectly to perceived quality. The subjects of this study were 241 respondents who were born between 1997 - 2012 (generation Z) and has shopped from Zara. The method used in this research is quantitative research by taking samples with purposive sampling technique. Authors used Partial Least Square-Structural Equation Modelling for data analysis. The result of this study indicates that country of origin affects perceived quality. Fashion innovativeness affects purchase intention. Fashion innovativeness affects perceived quality. Impulsive buying affects purchase intention. Impulsive buying affects perceived quality. Perceived quality affects purchase intention. Sensory perception affects perceived quality. Country of origin moderates the effect of sensory perception to perceived quality is significant. Country of origin moderates the effect of fashion innovativeness to perceived quality is not significant. Country of origin moderates the effect of impulsive buying to perceived quality is not significant.
THE IMPACT OF GLOBAL SYMBOLIC-VALUE ORIENTATION AND SUBJECTIVE KNOWLEDGE ON POSITIVE ELECTRONIC WORD OF MOUTH WITH GENERAL ATTITUDE TOWARDS LOCAL BRANDS Budiono, Sidik; Viola, Viola
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Consumers tend to buy and use global or international fashion products due to the symbolic values orientation that the global fashion products own in general. So will consumers still buy and wear them nowadays while the stereotypes of people using local brands is not as valuable as if they’re wearing global or international fashion brands? This study examined the effects of global symbolic-value orientation, subjective knowledge, and attitude on positive electronic word of mouth (eWOM) towards local brands in the fashion product domain. The study examined these relationship in the generation Z consumers with 240 total respondents. Also, the study draws on cultural identity theory and eWOM concept. Data was collected through an online survey (Google Form) in the JABODETABEK region. The study raised popular local brands that everyone in Indonesia and the author knows in general, as well as the local brands that respondents knew and wrote in the questionnaire as well. Objective : 1) To know whether global symbolic-value orientation has influence towards positive eWOM. 2) To know whether subjective knowledge has influence towards positive eWOM. 3) To know whether general attitude towards local brands has influence towards positive eWOM. 4) To know how global symbolic-value orientation have influence on general attitude towards local brands. 5) To know how subjective knowledge have influence on general attitude towards local brands. Methodology: Quantitative with descriptive correlational method. The data were gathered through purposive sampling.
Cash holding, economic uncertainty and investment: Evidence from ASEAN countries Juliana, Rita; Budiono, Sidik
Jurnal Ekonomi dan Bisnis Vol. 27 No. 1 (2024)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24914/jeb.v27i1.9887

Abstract

Penelitian ini bertujuan untuk mengobservasi efek ketidakpastian ekonomi terhadap keputusan kepemilikan kas perusahaan. Ketidakpastian ekonomi menyebabkan peningkatan masalah informasi asimetri yang berakibat pada mahalnya biaya modal eksternal perusahaan, sehingga perusahaan lebih memilih untuk mengumpulkan kas untuk melindungi kemampuan investasi di masa depan. Penelitian ini menggunakan sampel perusahaan publik pada enam negara ASEAN yaitu: Malaysia, Filipina, Thailand, Singapura, Indonesia, dan Vietnam. Metode yang digunakan adalah model data panel fixed effect dengan standar eror Driscoll-Kraay. Hasil penelitian ini menunjukkan bahwa ketidakpastian ekonomi dapat menyebabkan perusahaan untuk meningkatkan kepemilkan kas mereka. Selanjutnya, kepemilikan kas dapat mengurangi pengaruh negatif ketidakpastian ekonomi terhadap keputusan investasi perusahaan. Penelitian ini berkontribusi pada literatur dengan menunjukkan hubungan ketidakpastian ekonomi, kepemilikan kas dan investasi perusahaan pada konteks negara ASEAN.
Co-Authors Akuba, Stefy Falentino Gracia S Ugut Harianja, Evo John Tampil Purb Juliana, Rita Laynardi, Erianto Imannuel Nuah P. Tarigan, Nuah P. Poltak Sinaga Purba, John Tampil Riza Primahendra, Riza Samuel, Sylvia Santoso, Priyono Budi Sigumonrong, Ferliro Syalsabilla, Deas Olivia Viola, Viola Wijaya, Felicia Fenny