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All Journal Warmadewa Economic Development Journal (WEDJ) Dharma Bakti International Journal of Business, Humanities, Education and Social Sciences (IJBHES) AKMENIKA UBMJ (UPY Business and Management Journal) Journal of Business and Information System
Fachrunnisa, Zidni Husnia
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Dharma Bakti

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Pendampingan Pelatihan Pemasaran dan Pembukuan Produk UMKM Tahu GO Yogyakarta Adhivinna, Vidya Vitta; Diansari, Rani Eka; Fachrunnisa, Zidni Husnia
DHARMA BAKTI Dharma Bakti-Vol 5 No 2-Oktober 2022
Publisher : LPPM IST AKPRIND Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34151/dharma.v5i2.3993

Abstract

ABSTRACT The service is held at UMKM Tahu Go Yogyakarta which is engaged in the culinary field. Based on the results of business location surveys and interviews, the problems faced by Tahu Go's business partners are decreased income caused by a lack of interest from consumers from consumers during the pandemic and bookkeeping is still done manually. The output that we have produced in this activity is that we help UMKM Tahu Go in promoting products on various social media platforms such as YouTube, WhatsApp, TikTok and MSME Tahu Go have used an online-based accounting application that we recommend, namely Journal ID. Keywords : Marketing, Bookkeeping, Micro Small and Medium Enterprises (MSME) ABSTRAK Pengabdian dilakukan UMKM Tahu Go Yogyakarta yang bergerak dibidang kuliner, Berdasarkan hasil survei lokasi usaha dan wawancara, permasalahan yang dihadapi oleh mitra usaha Tahu Go yaitu penurunan pendapatan yang disebabkan oleh kurangnya minat pembeli dari konsumen dimasa pandemi dan pembukuan yang masih dilakukan secara manual. Luaran yang telah kami hasilkan dalam kegiatan ini adalah kami turut membantu UMKM Tahu Go dalam melakukan promosi produk di berbagai platform media sosial seperti YouTube, Whatsapp, TikTok dan UMKM Tahu Go telah menggunakan aplikasi akuntansi berbasis online yang kami sarankan yaitu Jurnal ID. Kata kunci : Pamasaran, Pembukuan, Usaha Mikro Kecil dan Menengah (UMKM)
Pendampingan Peran Digital Marketing dan Pemasaran dalam Upaya Keberlangsungan Hidup pada UMKM yang tergabung dalam SiBakul Zulia Putri, Anandita; Nusron, Lulu Amalia; Fachrunnisa, Zidni Husnia; Pramudiati, Ningrum; Adyaksana, Rahandhika Ivan
DHARMA BAKTI Dharma Bakti-Vol 5 No 2-Oktober 2022
Publisher : LPPM IST AKPRIND Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34151/dharma.v5i2.4057

Abstract

MSMEs in Yogyakarta is growing rapidly because Yogyakarta is one of the city's tourist destinations and is known as a student city and a city of culture. One of the obstacles for MSMEs is related to financing to obtain expansion and marketing capital that has not been maximized. SiBakul is an MSME collection data system so that registered MSME development can be more focused. The Service Team provides guidance and direction related to the digital marketing system and MSME financing. This marketing system aims to expand the MSME market and fostering the submission of a financing system aims to encourage MSMEs to be able to expand. This coaching activity is carried out for 1 month, which consists of activities for developing a digital marketing system, financing education, directing MSMEs to apply for financing, and the last stage is the evaluation stage.
Co-Authors Adyaksana, Rahandhika Ivan Budi Partiningsih, Diah Diansari, Rani Eka Kristanti Kristanti Laraswati, Aisya Lulu Amalia Nusron Luthfi, Rifna Ninda Mustaghfiroh, Mustaghfiroh Nariswari, Nilam Dhawi Nibras Anny Khabibah Pramudiati, Ningrum Putri , Anandita Zulia Putri, Anandita Ramadhani, Nuzul Destian Siti Afidatul Khotijah, Siti Afidatul Tamimi, Yusrina Alyani Vidya Vitta Adhivinna, Vidya Vitta Zulia Putri, Anandita