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All Journal Ultimacomm: Jurnal Ilmu Komunikasi Kajian Branding Indonesia Jurnal Ilmu Manajemen & Ekonomika International Research Journal of Business Studies
Rudy Handoko
Universitas Prasetiya Mulya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Faktor-Faktor yang Mempengaruhi Continuance Intention dari Pengguna pada layanan M-Payment (Studi Kasus Go-Pay) Elizabeth Venny Setyadi; Russel Suarly; Rudy Handoko; Alavi Ali
Kajian Branding Indonesia Vol 2 No 2 (2020): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1008.266 KB) | DOI: 10.21632/kbi.2.2.162-200

Abstract

Pertumbuhan inklusi finansial di Indonesia tidak terlepas dari meningkatnya jumlah pengguna Fintech, khususnya m-payment. Nilai transaksi m-payment di Indonesia terus meningkat seiring waktu. Akan tetapi, nilai pertumbuhannya diperkirakan terus menurun. Kemunculan m-payment dapat memberikan keuntungan bagi pengguna, akan tetapi ada risiko yang tidak bisa dihindari. Meskipun demikian, belum ada penelitian yang membahas benefit-risk framework untuk mobile point-of-sales payment di Indonesia. Model yang diajukan dalam studi ini berdasarkan teori dan penelitian terdahulu dari benefit-risk framework (Ryu, 2018), model formatif yang didasari oleh Net Valence Framework (Kim et al., 2009; Peter dan Tarpey, 1975), yang konsisten didasari oleh Theory Reasoned Action (TRA) (Ajzen dan Fishbein, 1977). Model ini memaparkan faktor-faktor spesifik yang mempengaruhi persepsi pengguna. Persepsi tersebut mempengaruhi continuance intention. Continuance intention merupakan intensi seseorang untuk melakukan pembelian kembali setelah pembelian yang dilakukan sebelumnya. Penelitian ini dilakukan secara kuantitatif dan dianalisis menggunakan AMOS 24.0. Studi ini menemukan bahwa convenience adalah faktor paling dominan mempengaruhi continuance intention secara positif. Sementara itu security risk dominan secara negatif. Secara keseluruhan, ada pengaruh yang signifikan antara perceived benefit maupun perceived risk pada intensi penggunaan selanjutnya. Dalam hal ini, pengguna masih berintensi melanjutkan penggunaan MPP Go-Pay meskipun masih ada faktor risiko yang dirasakan. Penelitian ini dapat menjadi patokan strategi pemasaran perusahaan m-payment seperti contohnya Go-Pay, untuk menyesuaikan persepsi nilai layanan yang ingin ditawarkan perusahaan.
Community Movement and Communication for Anticipation of Volcanic Eruption and Covid 19 Rudy Handoko
Ultimacomm: Jurnal Ilmu Komunikasi Vol 14 No 2 (2022): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v14i2.2697

Abstract

For many years, people are finding ways in anticipating disasters such as volcanic eruptions that happen frequently in Merapi area. Many early warning systems had been installed; however, casualties still took place. This study examined the community’s expectations of and responses to disasters, considering the resilience of people in the affected area. Through this research, researcher would like to know how Merapi slope community communicates and anticipates disasters in better way than in the past. The paper analyzes the concept of online and offline communities and the Social Construction of Technology (SCOT) while summarizing recent applications in theory and practice of community movement and communication. The research results showed that this community movement for evacuating refugees spread fast because it was supported by the strong local cultural-based values and social construction in communication technology. This local values also helps significantly during Covid-19 pandemic in 2020. Although the communication within an online community acted as an accelerator, the combination of online and offline communities created a much more responsive, coordinated, and durable social movement. From the theory perspective, the local community engaged in the social construction of technology in using tools for disaster management. A qualitative ethnography approach was used as a research method, and data were collected using in-depth interviews and participatory observation.
Analysis of Factors Affecting Brand Trust Toddler Care Products in Jabodetabek Brand Study: Zwitsal Baby Claresta Purnama; Rudy Handoko; Alavi Ali
Jurnal Ilmu Manajemen & Ekonomika Vol 13, No 1 (2020): Jurnal Ilmu Manajemen dan Ekonomika, Vol. 13, No.1, December 2020
Publisher : Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jime.v13i1.360

Abstract

Parents, especially mother whose role as decision maker in purchasing baby toiletries, certainly want to provide the best products for their baby. Baby toiletries that known as high functional risk products, make mothers really have to be aware and very careful when making decisions. In that highrisk situation, moth-ers can minimize the risk by choosing a brand that they trust. Through this quantitative research by distrib-uting questionnaires to mother who use Zwitsal Baby products in Jabodetabek, obtained the results of measurements of the factors forming the brand trust. This study aims to measure how strong rhe influence of the factors forming the brand trust, the influence of the mediator variables, and moderator variabels de-rived from mothers’ personality traits. The results of this study indicate that the forming aspects of brand trust, which are brand predictability, brand innovativeness, and brand intimacy have a positive and signifi-cant impact on cognitive and affective brand trust. Cognitive brand trust which is a mediator variable in this study, also have a positive and significant influence in the formation of affective brand trust. As for the moderator vaiable, the study shows that openness does not influence the formation of brand trust, but con-scientiousness and agreeableness have a significant relationship, but has a fairly weak influence. The result of this research can be used to develop or form brand trust in baby toiletries products, especially for Zwitsal Baby brand.
Indonesian Consumers and The Green Marketing of Eco-Friendly Personal Care Products Sudirja, Andrea Renina; Sidik, Bennett Aditya; Handoko, Rudy; Ali, Alavi
Kajian Branding Indonesia Vol 5 No 2 (2023): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/kbi.5.2.141-166

Abstract

This qualitative phenomenological study aims to explore the perceptions of Indonesian consumers towards eco-friendly personal care products and their attitudes towards green marketing strategies, particularly focusing on Love Beauty and Planet, a brand operating under a multinational company. To gather primary insights, this research conducts focus group discussions targeting two different age groups, namely millennials and Gen Z, who actively purchase and consume eco-friendly personal care products through various platforms such as e-commerce and offline stores, while being active users of popular social media platforms. By utilizing this approach, the study aims to provide valuable insights into consumers’ perceptions and attitudes towards eco-friendly personal care products and the effectiveness of green marketing strategies employed by brands like Love Beauty and Planet
Why Do People Buy Dupe Cosmetics? Nursafira, Ratna Alya; Nathania, Vanessa; Handoko, Rudy; Budiman, Arief
Kajian Branding Indonesia Vol 6 No 1 (2024): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/kbi.6.1.71-85

Abstract

The society often buy counterfeits to fulfill their functional needs with lower-priced products. In regard to this, researchers aim to dig deeper insights about the current trend in the cosmetics industry: dupes, which are knockoff products that resulted from duplicating an authentic product, but with an entirely different brand identity. The researchers seek to investigate the products of Reveline Stain Plump Tint, Somethinc Ombrella Lip Totem Tint, and Emina Glossy Stain as the dupes of Dior Lip Tint, and consumers’ values while purchasing them. The research design used is case study using the method of Focus Group Discussion. This research aims to complete the existing research gaps from the previous studies regarding counterfeits and dig deeper insight specifically about this dupe phenomenon. The result of this research will then be analyzed and interpreted using the coding method with thematic analysis.
The Role of Social Media in Indonesia for Business Transformation Strategy Simangunsong, Eliot; Handoko, Rudy
International Research Journal of Business Studies Vol. 13 No. 1 (2020): April - July 2020
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.13.1.99-112

Abstract

The rise of social media in today’s digital era is considered important because it helps people communicate and share information online. It is not surprising that ease of sharing information and communicating through social media has an impact on increasing many online activities, including business activities. This phenomenon is an inspiration that researchers can use to uncover the role of social media in Indonesia for business activities by knowing the factors that can influence a social media follower or fans into actual buyers. By surveying users of social media, 546 responses were collected from social media entrepreneurs and social media buyers. The data analysis showed there is enough evidence that social media is being used for business. The frequency of social media usage has strong links to users to use to buy products or do business in that venue. Young people, such as college students, tend to use social media for business more than those with higher levels of education who may already have permanent jobs. Multiple regression analyses have resulted in a proposed model of social media use for business and offers five major factors that influence satisfaction and performance when doing business on social media.
Co-Authors Alavi Ali Alavi Ali Ali, Alavi Chatarina Umbul Wahyuni Claresta Purnama Eliot Simangunsong Elizabeth Venny Setyadi Nathania, Vanessa Nursafira, Ratna Alya Russel Suarly Sidik, Bennett Aditya Sudirja, Andrea Renina