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All Journal Jurnal Paradigma Ekonomika Agregat: Jurnal Ekonomi dan Bisnis
Permana Yusuf, Budi
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Economics, Econometrics & Finance

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Peran digital marketing pada UMKM di Kedai Kopi 272 Muhamad Ramadhan, Dimas; Permana Yusuf, Budi
Jurnal Paradigma Ekonomika Vol. 17 No. 2 (2022): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jpe.v17i2.18965

Abstract

UMKM are one of the business sectors that have an important role in economic growth in Indonesia, technological developments and the Covid-19 pandemic have changed UMKM marketing which was originally done face-to-face to digital. Digital marketing is the main key in determining the success of an UMKM business. This study aims to describe the role of digital marketing in marketing a product at Kedai Kopi 272, this study uses descriptive qualitative methods to explain and answer in more detail the problems to be studied and use several data collection techniques, including interviews, observations, and documentation of 3 (three) informants, namely Reza Nurhakim, Lana, and Dini Noviani. The results of this study are the increased sales of Kedai Kopi 272 in March, April and May after using digital marketing to market their products through social media Instagram. This proves that digital marketing has a role in marketing a product at Kedai Kopi 272.
Assessing How Energy Trade Shapes Indonesia's Foreign Exchange Reserves Sunarta, Sunarta; Permana Yusuf, Budi; Fadhilah, Ash Shoffi Hana; Wibowo, Bagus Pamungkas
Agregat: Jurnal Ekonomi dan Bisnis Vol. 7 No. 2 (2023)
Publisher : Universitas Muhammadiyah Prof. DR HAMKA.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/agregat_vol7.i2/7893

Abstract

Foreign exchange reserves are the guardians of macroeconomic stability and the country's financial system in supporting Indonesia's economic recovery. This research aims to examine the impact of rising Oil and Gas Exports (Export MIGAS) and Non-Oil and Gas Imports (Import Non-MIGAS) on Indonesia's foreign exchange reserves, as well as the prospects for these variables in the future. This study uses data from 2006-2021 obtained from the Badan Pusat Statistik (BPS). This study uses an analysis using the Ordinary Least Square (OLS) Model, and the Error Correction Model (ECM) method through the Augmented Dickey-Fuller test. Tests include stationarity, cointegration, Adjusted R-squared, t-test, and f-test. This study applies a research method that focuses on analyzing Indonesia's gas export and non-oil import data over the past 16 years as part of an evaluation of the country's foreign exchange reserves. The results of the study state that Export MIGAS and Non-Oil and Gas Imports (Import Non-MIGAS) have no influence on Indonesia's foreign exchange reserves in the short term, while in the long term, Export MIGAS have a negative influence on foreign exchange reserves and Import Non-MIGAS) have a positive influence on Indonesia's foreign exchange reserves
Co-Authors Fadhilah, Ash Shoffi Hana Muhamad Ramadhan, Dimas Sunarta Sunarta Wibowo, Bagus Pamungkas