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All Journal Buletin Anatomi dan Fisiologi (Bulletin of Anatomy and Physiology) Research Horizon
Setiawan, Raditya
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Arts Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences

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Journal : Research Horizon

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The Effect of Intrinsic Motivation on Employee Performance: A Systematic Literature Review Sulistamtama, Muhammad Faried; Setiawan, Raditya; Yuniawan, Ahyar
Research Horizon Vol. 4 No. 6 (2024): Research Horizon - December 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.6.2024.409

Abstract

This research was conducted is to analyse the influence of intrinsic motivation on employee performance through Systematic Literature Review. The main problem addressed in this study is how the analysis method and indicators of intrinsic motivation significantly affect employee performance. To answer these problems, the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) method was used with the help of Watase Uake tools to select and identify relevant journals. The study showed that intrinsic motivation plays an important role in improving employee performance, work engagement, and innovation in the work environment. Key findings include the importance of a supportive work environment, including autonomy, positive interpersonal support, servant leadership, and high-performance work systems that play a role in increasing intrinsic motivation and employee productivity. In addition, cultural values and aspects of spirituality are shown to be significant mediators in the relationship between intrinsic motivation and performance, especially in certain contexts. This study offers a comprehensive view of the importance of management strategies that focus on intrinsic motivation to improve organizational performance and competitiveness across various industry sectors. This approach is expected to provide a basis for the development of more effective management policies in creating a work environment that is more effective for the organization.
Digital Marketing Strategy for Sustainable Performance of MSMEs: Literature Review Setiawan, Raditya; Prasetyo, Panggah Tuhu; Yuniawan, Ahyar
Research Horizon Vol. 5 No. 1 (2025): Research Horizon - February 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.1.2025.447

Abstract

The development of digitalization has opened up great opportunities for Micro, Small and Medium Enterprises (MSMEs) to improve business performance sustainably through the adoption of digital marketing strategies. The study explores key themes such as influence analysis methods, the role of digital marketing in improving performance, and the challenges MSMEs face in digital adoption. A systematic literature review methodology and thematic analysis of articles indexed in Scopus between 2020 and 2024 are used in this study. Selected studies that focus on the role of digital marketing strategies in improving the sustainable performance of MSMEs. The review followed PRISMA guidelines to ensure a comprehensive and unbiased selection of articles, with thematic analysis used in identifying key factors and trends in digital marketing approach relevant for MSMEs. The results advance our understanding of how digital marketing helps MSME sustainability, particularly in a market that is highly competitive. The study shows that the use of digital marketing, particularly through social media, digital advertising, these results provide practical insights for stakeholders to support the adoption of digital marketing in the MSME sector through policy support, financial assistance and technological training.
Co-Authors Ahyar Yuniawan Prasetyo, Panggah Tuhu Silvana Tana Sulistamtama, Muhammad Faried Tyas Rini Saraswati