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All Journal JPPI | Jurnal Penelitian Pendidikan Islam Bestari: Jurnal Studi Pendidikan Islam
Majidah, Rima
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Religion Education

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Evaluasi Program Pembelajaran Ilmu Pengetahuan Sosial (IPS) Intensive Science Class (ISC) MAN Darussalam Ciamis Jawa Barat Majidah, Rima
Jurnal Penelitian Pendidikan Islam Vol 8 No 1 (2020): Islamic Educational Studies
Publisher : Graduate Program, Universitas Islam Darussalam (UID) | Islamic University of Darussalam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (173.382 KB) | DOI: 10.36667/jppi.v8i1.429

Abstract

This research was motivated by the establishment of the Intensive Science Class (ISC) Social Science (IPS) learning program which is a relatively new learning program in MAN Darussalam Ciamis, West Java. This study aims to describe how the process, supporting and inhibiting factors and also the results of the evaluation of the Social Sciences (IPS) Intensive Science Class (ISC) learning program through the Stake countenance evaluation model. This research is an evaluative qualitative research. The results of this study indicate that: (1) Implementation of evaluation of learning programs has been motivated by a fairly clear introduction (antecedent), because there are considerations on vision, mission, and goals, processes (transactions) that have been good and results (outcomes) are quite good, because there are considerations on student achievement results. (2) The inhibiting and supporting factors of the learning program that consists of 5 (five) supporting factors and 2 (two) inhibiting factors. (3) The results of the evaluation of the learning program have the result of consideration that is still carried out with improvements.
Manajemen Pemasaran Jasa Pendidikan dalam Meningkatkan Citra Lembaga Melalui Kegiatan Non Akademik di SMP IT Abu Bakar Yogyakarta Zukhrufiana, Nazala Nur; Majidah, Rima
Bestari Vol 19 No 1 (2022): Studi Pendidikan Islam
Publisher : Fakultas Tarbiyah dan Keguruan, Universitas Islam Darussalam (UID) | Islamic University of Darussalam, Ciamis, Jawa Barat, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36667/bestari.v19i1.1199

Abstract

This study examines problems related to marketing management of educational services in improving the image of Islamic educational institutions through non-academic activities, starting from the marketing strategy used, the impact of marketing management strategies on the image of educational institutions and the key to success. This type of research is a field research, which is qualitative descriptive. Data collection methods in this study are interviews, observation and documentation. The data analysis uses data flow model analysis, namely data reduction, data presentation and conclusion drawing. The validity of the data was tested by triangulation of sources and triangulation of techniques. The results of this study indicate that: First, the marketing management of educational services in improving the image of educational institutions through non academic activities is carried out by implementing marketing management strategies, namely: (1) Planning by establishing the vision, mission, and goals of education and then identifying the market, market segmentation and positioning, and product differentiation. (2) Organizing is carried out by dividing the existing tasks to educator resources. (3) Actuating, by implementing a planned program using a marketing mix strategy. Then the last one is (4) Controlling. Second, the marketing management of educational services at SMP IT Abu Bakar Yogyakarta is proven to have a positive impact in improving the image of Islamic educational institutions through non academic activities, including: (1) Increasing public trust. (2) The establishment of good cooperation between schools and parents as users of educational services. (3) The number of guests for comparative studies. Third, the keys to the success of marketing management of educational services in improving the image of Islamic educational institutions through non-academic activities at SMP IT Abu Bakar Yogyakarta are: (1) The products they have are quite varied. (2) The number of achievements in both the academic and non academic fields. (3) SMP IT Abu Bakar Yogyakarta strives to maintain good communication with users of educational services and (4) Adequate educational facilities.
Co-Authors Zukhrufiana, Nazala Nur