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All Journal Jurnal Vokasi International Journal of Educational Review, Law And Social Sciences (IJERLAS) J-MIND (Jurnal Manajemen Indonesia) Jurnal For Management Student (JFMS) Buletin Pengabdian Jurnal Solusi Masyarakat Dikara
Biby, Sapna
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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PENGARUH BAURAN PEMASARAN DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN KONSUMEN MEMILIKI KARTU KREDIT BANK BRI DENGAN GAYA HIDUP SEBAGAI VARIABEL MODERATING Mulfachriza, Mulfachriza; Bachri, Naufal; Biby, Sapna
J-MIND (Jurnal Manajemen Indonesia) Vol 6, No 1 (2021): J-Mind Jurnal Manajemen Indonesia
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (467.191 KB) | DOI: 10.29103/j-mind.v6i1.4878

Abstract

This study is aimed to identify the influence of marketing mix and service quality to customer’s decision to have BRI credit card with life style as a variable moderating. The samples of this study are 150 of kredit card’s holders at BRI Banda Aceh Regional Office. Structural Equation Modeling (SEM) with AMOS softaware was used to analyze the data. The results of the study indicate that marketing mix dan service quality has positive and significant influence on customer’s decision to have BRI credit card. Lifestyle could moderate each of marketing mix and service quality on customer’s decision to have BRI credit card.
PERAN PROFITABILITAS DALAM MEMODERASI INVESTASI, LEVERAGE DAN KEBIJAKAN DIVIDEN TERHADAP NILAI PERUSAHAAN Prayitno, Andi; Naz'aina, Naz'aina; Biby, Sapna
J-MIND (Jurnal Manajemen Indonesia) Vol 5, No 1 (2020): J-MIND Jurnal Managemen Indonesia
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (407.757 KB) | DOI: 10.29103/j-mind.v5i1.3426

Abstract

 ABSTRACT This study aimed to examin the effect of investment, leverage and dividend policy on firm value with profitability as a moderator in Non-Financial Services Companies in Indonesia during the 2014-2018 period. The number of samples in this study were 20 Non-Financial Services Companies that Paid dividend regularly during 2014-2018. The type of data was secondary data in the form of panel data obtained from the company's Annual Report. Data analysis method was Panel Data Regression. The results of this study found that leverage and profitability had a positive effect on firm value, where investment and dividend policy did not effect significantly on firm value, and profitability was able to moderate the effect of leverage on firm value, but was unable to moderate the effect of investment and dividend policy on firm value Keywords: investment, leverage, dividend policy, profitability and firm value 
Pengaruh Karakteristik Individu Dan Karakteristik Pekerjaan Terhadap Kepuasan Kerja Dengan Budaya Organisasi Sebagai Variabel Intervening Pada PT. Perta Arun Gas Mulia, Budi; Marbawi, Marbawi; Biby, Sapna
J-MIND (Jurnal Manajemen Indonesia) Vol 5, No 2 (2020): J-MIND Jurnal Managemen Indonesia
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (574.023 KB) | DOI: 10.29103/j-mind.v5i2.3434

Abstract

Abstract: This study aims to determine how much influence the individual characterstic and job characteristic through organization culture and its impact on job satisfaction of PT. Perta Arun Gas Lhokseumawe City. The data used is the data by distributing questionnaires to 168 employee PT. Perta Arun Gas Lhokseumawe City. To analyze the data, the statistical analysis used structure equation modeling (SEM) and processed with the help of the application Amos. The variables measured include individual characterstic and job characteristic effect toward organization culture of The PT. Perta Arun Gas Lhokseumawe City. Based on the analysis of statistical test is individual characterstic and job characteristic and organization culture affect on the job satisfaction of PT. Perta Arun Gas Lhokseumawe City. The result organization culture variable effect of full mediated on individual characterstic and job characteristic toward to job satisfaction of PT. Perta Arun Gas Lhokseumawe City. Keywords : Individual Characterstic, Job  Characteristic,  Organization  Culture and Job Satisfaction.
PENGARUH PREFERENSI KONSUMEN TERHADAP KEPUTUSAN MEMILIH JASA TRANSPORTASI KERETA API CUT MEUTIA DI STASIUN COT SEURANI, KRUENG MANE KECAMATAN MUARA BATU KABUPATEN ACEH UTARA Khalisa, Usnul; Siregar, Widyana Verawaty; Bachri, Naufal; Biby, Sapna
Journal for Management Student (JFMS) Vol. 3 No. 4 (2023): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v3i4.6757

Abstract

This study examined the influence of consumer preferences on the decision to choose the Cut Meutia rail transportation service at Cot Seurani station, Krueng Mane, Muara Batu subdistrict, North Aceh Regency. This study used primary data obtained by distributing questionnaires to 185 respondents selected using purposive sampling. The data analysis method used was the factorial test analysis method and the multiple linear regression analysis methods with the help of SPSS. The results of partial test for factor 1 showed that security, word of mouth, brand image, and lifestyle positively and significantly influenced the decision to use Cut Meutia Railway transportation services, and factor 2 showed that price and service quality positively and significantly influenced the decision to choose the Cut Meutia Railway transportation service. Factor 1 and factor 2 simultaneously had a positive and significant effect on the decision to use Cut Meutia Railway transportation services at Cot Seurani station, Krueng Mane, Muara Batu subdistrict, North Aceh Regency.
PENGARUH PREFERENSI KONSUMEN TERHADAP KEPUTUSAN MEMILIH JASA TRANSPORTASI KERETA API CUT MEUTIA DI STASIUN COT SEURANI, KRUENG MANE KECAMATAN MUARA BATU KABUPATEN ACEH UTARA Khalisa, Usnul; Verawaty Siregar, Widyana; Bachri, Naufal; Biby, Sapna
Journal for Management Student (JFMS) Vol. 2 No. 1 (2022): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v2i1.7288

Abstract

This study examined the influence of consumer preferences on the decision to choose the Cut Meutia rail transportation service at Cot Seurani station, Krueng Mane, Muara Batu subdistrict, North Aceh Regency. This study used primary data obtained by distributing questionnaires to 185 respondents selected using purposive sampling. The data analysis method used was the factorial test analysis method and the multiple linear regression analysis methods with the help of SPSS.  The results of partial test for factor 1 showed that security, word of mouth, brand image, and lifestyle positively and significantly influenced the decision to use Cut Meutia Railway transportation services, and factor 2 showed that price and service quality positively and significantly influenced the decision to choose the Cut Meutia Railway transportation service. Factor 1 and factor 2 simultaneously had a positive and significant effect on the decision to use Cut Meutia Railway transportation services at Cot Seurani station, Krueng Mane, Muara Batu subdistrict, North Aceh Regency.
PELATIHAN PENINGKATAN KOMPETENSI PENGUSAHA UMKM DALAM PENYUSUNAN RENCANA BISNIS Biby, Sapna; Nazaina, Nazaina
Jurnal Vokasi Vol 5, No 2 (2021): Oktober
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/vokasi.v5i2.2398

Abstract

Kota Lhoksemawe merupakan salah kota di Provinsi Aceh, Indonesia. Kota ini berada ditengah-tengah jalur timur Sumatera berada di antara Banda Aceh dan Medan, sehingga kota ini merupakan jalur vital distribusi dan perdagangan di Aceh. Berdasarkan data pada dinas Koperasi dan UKM Aceh pada saat ini Kota Lhoksemawe memiliki 2.354 Usaha Mikro Kecil Menengah UMKM. UMKM kota Lhokseumawe saat ini belum berkembang dengan optimal, dengan berbagai permasalahan melilit gerak langkah UMKM diantaranya terkait permodalan, pemasaran produk, inovasi dan pemanfaatan teknologi, pemakaian bahan baku, peralatan produksi, penyerapan dan pemberdayaan tenaga kerja, rencana pengembangan usaha dan kesiapan menghadapi tantangan lingkungan eksternal. Untuk itu pengetahuan tentang penyusunan rencana bisnis (business plan) sangat diperlukan bagi pengusaha UMKM. Menurut Richard L. Daft dalam bukunya Management menyebutkan bahwa business plan adalah dokumen yang merincikan detail-detail bisnis yang disiapkan oleh seorang wirausahawan sebelum membuka sebuah bisnis baru, Daft (2007: 265). Business plan merupakan rencana perjalan atau road map yang akan diikuti oleh wirausaha. Dalam rangka peningkatan kompetensi para pengusaha UMKM diperlukan pelatihan dalam penyusunan rencana bisnis (business plan). Adapun metode pelaksanaan kegiatan yang akan dilakukan diawali dari identifikasi UMKM yang ada di Kota Lhokseumawe, pemilihan UMKM yang ikut serta dalam pelatihan dan yang terakhir pelaksanaan pelatihan dilakukan dalam metode workshop selama satu hari dimana narasumber dapat memaparkan dari teori dan konsep serta praktik dalam menyusun rencan bisnis, sehingga peserta dapat menyusun rencana bisnis dengan baik.
Sosialisasi Literasi Digital pada Masyarakat Gampong Murong-Aceh Utara Biby, Sapna; Hilmi, Hilmi; Mursalin, Mursalin; Rahmaniar, Rahmaniar; Ali, Muhammad
Jurnal Solusi Masyarakat Dikara Vol 3, No 2 (2023): AGUSTUS 2023
Publisher : Yayasan Lembaga Riset dan Inovasi Dikara

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Abstract

Perkembangan teknologi informasi memberikan banyak kemudakan bagi masyarakat, salah satunya kemudahan dalam mendapatkan informasi/berita secara cepat. Disatu sisi hal ini menjadi suatu keuntungan yang baik akan tetapi, disisi lain informasi/berita yang tersampaikan dengan cepat juga dapat menjadi suatu permasalahan jika informasi/berita yang disampaikan itu tidak benar atau hoaks. Berita hoaks sendiri akan sangat berbahaya jika disebarkan di sosial media terutama bagi orang-orang yang pemahaman literasi digital nya masih sangat rendah seperti masyarakat pedesaan dalam mengidentifikasi sebuah berita hoaks. Oleh karena itu melalui pengabdian ini dilakukan sosialisasi kepada masyarakat gampong Murong terkait pemahaman kepada masyarakat agar bisa mengidentifikasi dan mengenali hoaks. Metode yang dilakukan dalam pelaksanaan sosialisasi tentang berita hoaks adalah metode presentasi dilanjutkan dengan tanya jawab ataupun diskusi. Materi ini mengenai definisi berita hoaks, contoh berita hoaks, bahaya berita hoaks, ciri-ciri berita hoaks, cara mengecek kebenaran berita, sikap dalam menghadapi hoaks, dan manfaat mengecek kebenaran berita. Kegiatan pengabdian ini memiliki dampak yang besar terhadap pemahaman masyarakat gampng Murong dimana tingkat pemahaman masyarakat gampong Murong yang awalnya hanya ada 20% yang paham cara mengidentifikasi konten media sosial yang mengandung hoaks, kemudian mengalami kenaikan menjadi 90% masyarakat mampu mengidentifikasi konten media sosial yang mengandung hoaks.
Kegiatan Peningkatan Pemahaman dan Pengetahuan Perkoperasian Serta Kapasitas dan Kompetensi SDM Koperasi Pemerintahan Kabupaten Pidie Jaya Biby, Sapna; Yurina, Yurina; Wahyuddin, W
Jurnal Solusi Masyarakat Dikara Vol 2, No 2 (2022): Agustus 2022
Publisher : Yayasan Lembaga Riset dan Inovasi Dikara

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Abstract

Permasalahan kompetensi sumber daya manusia pada koperasi dan usaha kecil menengah merupakan masalah serius yang harus dicari solusinya karena akan sangat berdampak pada keberlanjutan organisasi. Salah satu upaya Dinas Koperasi dan UMKM adalah melakukan berbagai macam penguatan kompetensi sumber daya manusia bagi pengurus koperasi dan pelaku usaha kecil menengah dari berbagai aspek. Usaha yang dilakukan antara lain berkaitan dengan pengembangan usaha, pemahaman akuntansi dan keuangan serta hal-hal khusus yang dibutuhkan koperasi dan pelaku usaha kecil dan menengah. Tujuan dan sasaran dari pelaksanaan kegiatan Pelatihan Peningkatan Kapasitas Sumber Daya Manusia Koperasi dan Usaha Kecil Menengah adalah untuk meningkatkan kemampuan SDM pengelola koperasi dan pelaku usaha kecil menengah agar mampu memberikan pelayanan prima kepada anggota serta mengembangkan usaha secara berkelanjutan. Pelatihan serta bimbingan teknis ini memerlukan partisipasi aktif pengurus koperasi dan pelaku usaha kecil menengah khususnya serta masyarakat pada umumnya, dibantu oleh berbagai lembaga yang berkaitan agar tujuan yang diharapkan dapat tercapai.
THE INFLUENCE OF EXPERIENTIAL MARKETING, EXPERIENTIAL VALUE AND BRAND TRUST ON CUSTOMER SATISFACTION TELKOMSEL SIMPATI CARD IN THE CITY OF LHOKSEUMAWE Asbar, Yuli; Biby, Sapna; Razif, Razif; Nurhayati, Nurhayati
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 2 No. 4 (2022): July
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v2i4.351

Abstract

This study aims to see the effect of Experiential Marketing, Experiential Value and Brand Trust on Customer Satisfaction with Telkomselsel Simpati Card in Lhokseumawe City. The data used in this study is primary data, the sample in this study was 97 sympathy card customers. The sampling technique used is the purposive sampling. The method used to analyze the relationship between the independent variable and the dependent variable is the multiple linear regression method. The results of the study partially experiential marketing variables affect customer satisfaction at Telkomselsel in Lhokseumawe City. The experiential value variable has an effect on satisfaction Customers on Telkomsel in Lhokseumawe City. Brand trust variable has an effect on customer satisfaction at Telkomselsel in Lhokseumawe City. And simultaneously experiential marketing, experiential value, brand trust variables have an effect on customer satisfaction at Telkomselsel in Lhokseumawe City.
Pendampingan keuangan dan pemasaran lele asap hasil budidaya bioflok di Gampong Buket Kabupaten Aceh Utara (Financial assistance and marketing of smoked catfish from biofloc cultivation in Bukit Village, North Aceh District) Asbar, Yuli; Iswadi, I; Muliani, M; Erlangga, E; Biby, Sapna
Buletin Pengabdian Vol 3, No 1 (2023): Bull. Community. Serv.
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/bulpengmas.v3i1.29262

Abstract

Fish farmers in Buket village already have basic catfish farming skills using soil ponds and biofloc. Obstacles occur when harvesting catfish simultaneously causes oversupply so that catfish prices fall and if they are not harvested immediately, farmers will experience losses due to feed needs that continue to increase along with the growth of catfish. Therefore, the purpose of this service activity is to manage financial management and help market the results of catfish rearing with biofloc technology that is converted into smoked catfish, and increase the value of the results of processing smoked catfish products. This service activity uses educational, participatory, survey, and persuasive methods. This community service activity consists of several stages, namely: (1) Socialization and coordination of activities (2) catfish smoking techniques (3) smoked catfish marketing techniques. Evaluation of service participants' success and satisfaction rate was carried out using a questionnaire. Based on the analysis of the level of satisfaction and success 80-90% of partners are satisfied with this service activity. This service activity provides positive knowledge and motivation to partners.
Co-Authors Asbar, Yuli Erlangga, E Hilmi Hilmi Iswadi, I Khalisa, Usnul MUHAMMAD ALI Mulfachriza, Mulfachriza Mulia, Budi Muliani, M Mursalin . Naufal Bachri, Naufal naz'aina, naz'aina Nazaina, Nazaina Nurhayati Nurhayati Prayitno, Andi Rahmaniar Rahmaniar, Rahmaniar Razif, Razif Siregar, Widyana Verawaty Verawaty Siregar, Widyana W Wahyuddin, W Yurina Yurina