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All Journal Musamus Journal of Agribusiness
Nahumury, Marthen A.I.
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Agriculture, Biological Sciences & Forestry Social Sciences

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Analisis Kelayakan Usaha Jagung Manis Bakar Dan Rebus Pada Industri Rumah Tangga Hawurubun, Rati Ningsih; Untari, Untari; Nahumury, Marthen A.I.
MuJAgri: Musamus Journal of Agribusiness Vol 2 No 2 (2020): MuJAgri: Musamus Journal of Agribusiness
Publisher : Musamus University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mujagri.v0i0.2987

Abstract

The purpose of this study is how much profit rate from the business of roasted and boiled sweet corn and whether the business of roasted and boiled sweet corn is feasible. This research was conducted in Marga Mulya Village, Semangga District, Merauke Regency. Samples of 10 businesses of sweet and roasted sweet corn industry. Data analysis uses cost analysis, revenue, revenue, profitability and business feasibility. The results show a profit level of Rp.5,241,279 / month, so that the roasted and boiled sweet corn business is profitable. Analysis of the R / C feasibility level of 1,360, NPV (Net Present Value) has a value greater than zero, which is Rp. 190,832,954.2 and the Net B / C value ratio (Benefit Cost Ratio) obtained is equal to (1.52) years, so that the business of roasted sweet corn and stew is feasible to be undertaken. Keywords: industry; household; income; appropriateness
Efesiensi Pemasaran Sawi Hijau Saputro, Eko; Widyantari, Ineke Nursih; Nahumury, Marthen A.I.
MuJAgri: Musamus Journal of Agribusiness Vol 3 No 1 (2020): MuJAgri: Musamus Journal of Agribusiness
Publisher : Musamus University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mujagri.v0i0.3274

Abstract

This study aims to analyze the efficiency of the Sawi market in Rimba Jaya Village. The population in this study were 120 farmers and the sample size was 55 farmers. The data are analyzed qualitatively by looking at the marketing channels in order to obtain marketing margins and profits. The results showed that there were four marketing channels used by farmers in Rimba Jaya Village in marketing green mustard, including: Marketing channel 1, namely from farmers - retailers. Marketing channel 2, namely from farmers - middle traders - retailers - consumers. Marketing channel 3, namely from farmers - wholesalers - middle traders - retailers - end consumers. Marketing channel 4, namely from farmers - village collectors - wholesalers - retailers - end consumers. The four marketing channels, all marketing channels, are said to be efficient, because their marketing efficiency is more than 0 and less than 1, but the most efficient is found in marketing channel 4 and is in large traders' institutions which have the smallest marketing efficiency value of 0, 02. Keywords: Marketing, Green Mustard, Marketing Efficiency
Strategi Pemasaran Bakso Ikan Binaan IFAD di Kabupaten Merauke Gumelar, Gesang Rizki; Widiastuti, Maria Magdalena Diana; Nahumury, Marthen A.I.
MuJAgri: Musamus Journal of Agribusiness Vol 4 No 1 (2021): MuJAgri: Musamus Journal of Agribusiness
Publisher : Musamus University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mujagri.v4i01.4183

Abstract

This study aims to identify the factors that are strengths, weaknesses, opportunities and threats and to formulate appropriate strategies that can be used for marketingIFAD fish balls using the SWOT matrix, IE matrix and QSPM matrix. The researchwas carried out in 4 processing groups assisted by IFAD located in Maro Village andSamkai Village, Merauke District, Merauke Regency.The results obtained from this study are market penetration with strategy specifications based on the QSPM matrix, namely maximizing the number ofproducts marketed by utilizing existing facilities and infrastructure such asoptimizing commercial houses, packaging houses, vegetable stalls, stalls, shops andsupermarkets as marketing place, with a total alternative score of 12.82
Co-Authors Eko Saputro, Eko Gumelar, Gesang Rizki Hawurubun, Rati Ningsih Ineke Nursih Widyantari, Ineke Nursih Untari Untari Widiastuti, Maria Magdalena Diana