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All Journal International Journal of Financial, Accounting, and Management Journal of Management - Small and Medium Enterprises (SME's)
Govender, Krishna K
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Exploring uplift modelling in direct marketing Mayes, Cindy-Lee; Govender, Krishna K
International Journal of Financial, Accounting, and Management Vol. 1 No. 2 (2019): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (561.387 KB) | DOI: 10.35912/ijfam.v1i2.81

Abstract

Purpose: This research examines the importance of an uplift marketing model compared to traditional response models, used in direct marketing. Research Methodology: A multi-method research approach was used which included a survey using an electronic questionnaire and a semi-structured interview. Results: The research findings reveal that the value of employing uplift models in direct marketing. is that it factors change in behaviour from the action, which traditional response models do not. Limitation: The study was conducted in a single institution and focused only on scustomers with banking needs. Contribution: By employing an uplift model in direct marketing it is possible to increase marketing return-on-investment and positively impact brand loyalty and brand perception. Thus, marketers need to be cognizant of these findings and strategize accordingly. Keywords: Direct marketing, Customer management, Marketing model, Marketing communication
AN EXPLORATORY QUALITATIVE STUDY OF COMPETITIVE STRATEGIES USED BY SMALL AND MEDIUM-SIZED ENTERPRISES IN BOTSWANA Govender, Krishna K; Naude, Micheline; Munodawafa, Tadios
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.16455

Abstract

The study explored factors impacting the sustainable competitive advantage of small and medium-sized manufacturing enterprises (SMEs) in Botswana. Through face-to-face interviews, primary data were collected from a purposively selected sample of seven key government informants. Thematic analysis was used to analyze the data. The main findings revealed that manufacturing enterprises in Botswana are affected by high rentals and high costs of land (space), equipment, and product quality. SMEs that export their products face additional challenges of traceability issues and mileage charges in the countries where they export their products. The study recommends that funding organizations should continue to review collateral issues to increase access to finance for SMEs. The Botswana government and tribal authorities issuing land should remove bottlenecks related to the application for land, especially for business purposes. Access to water should also be reviewed to simplify the application process for water rights, especially for youth-funded ventures. The government should continue to promote joint ventures between multinational corporations because such efforts result in the transfer of funds, technology, and skills. Government subsidies should be offered for SMEs which incur significant mileage costs when they export their products to foreign markets. Manufacturing SMEs should also consider SME equity funding as an alternative to funding, and offer less risk compared to commercial banks and existing government-sponsored funding agencies. The findings of the study contribute towards the development of a sustainable theoretical framework that can be used by manufacturing SMEs to identify and utilize their internal resources and capabilities to increase their competitiveness and survive. The findings may also help to identify additional intervention strategies for manufacturing SMEs by the Botswana government and other stakeholders from both the public and private sectors. Keywords: SMEs; Manufacturing Enterprises; Sustained Competitive Advantage; Developing Economies
Exploring uplift modelling in direct marketing Mayes, Cindy-Lee; Govender, Krishna K
International Journal of Financial, Accounting, and Management Vol. 1 No. 2 (2019): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijfam.v1i2.81

Abstract

Purpose: This research examines the importance of an uplift marketing model compared to traditional response models, used in direct marketing. Research Methodology: A multi-method research approach was used which included a survey using an electronic questionnaire and a semi-structured interview. Results: The research findings reveal that the value of employing uplift models in direct marketing. is that it factors change in behaviour from the action, which traditional response models do not. Limitation: The study was conducted in a single institution and focused only on scustomers with banking needs. Contribution: By employing an uplift model in direct marketing it is possible to increase marketing return-on-investment and positively impact brand loyalty and brand perception. Thus, marketers need to be cognizant of these findings and strategize accordingly. Keywords: Direct marketing, Customer management, Marketing model, Marketing communication
Clustering the agricultural SME sector in Eastern Highlands, Zimbabwe Munyawarara, Ngoni; Govender, Krishna K
International Journal of Financial, Accounting, and Management Vol. 1 No. 4 (2020): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijfam.v1i4.139

Abstract

Abstract Purpose: The clustering concept focuses on agricultural SME development. It is a strategy seeking to stimulate entrepreneurship growth and integrating broad SME structures that help to create value and competitiveness to enhance food security and community development in less developed countries. Research Methodology: This study investigated the impact of clustering the agricultural SME sector in Zimbabwe and it was restricted to the Eastern Highlands. The population consists of agricultural SMEs in Eastern Highlands. A methodological design survey on agricultural SME clusters was carried out using a purposive sampling technique, which selected a sample size with a total of 60 agricultural SMEs.An explanatory correlation analysis was used to analyze the data. Results: The study showed that clusters have a significant effect on agriculture SME the development in Zimbabwe. The study results indicated that clustering SMEs improve their competitiveness and market share growth, which is a rationale for economic growth. Findings also showed that clustering SMEs restructure their radical growth. These results further indicated that most agricultural SMEs are crippled due to a lack of cluster centers in their areas to enable them to compete and expand their market share Limitations: A solitary research tool seems to have weakened the study. Contribution: Clustering the agricultural Small and Medium Enterprises (SMEs) is very important because it promotes their competitiveness, productivity, market share, success, as well as community development and industrialization. Therefore this study contributed largely to the literature. Keywords: Clustering, Agricultural, SMEs, Community development, Food security
Co-Authors Mayes, Cindy-Lee Munodawafa, Tadios Munyawarara, Ngoni Naude, Micheline