Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal International Journal of Business Studies Journal of Sustainable Community Development (JSCD)
Afriza, Eka Sri Dana
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
The Role of Government Support and User Innovativeness to Entrepreneurs (Case study of SME’s in Depok, Indonesia) Pratama, Sasotya; Afriza, Eka Sri Dana; Nelloh, Liza Agustina Maureen
International Journal of Business Studies Vol 4 No 2 (2020): International Journal of Business Studies (IJBS)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v4i2.149

Abstract

This study aims to examine the influence of external and internal factors, in this case government support and owner-manager innovation, on the attitude of owner-managers of MSMEs towards FINTECH. This study uses the Structural Equation Modeling - Partial Least Square approach using SmartPLS version 3.2.4 to examine the research hypotheses. The respondents of this study were 64 MSME owner-managers in Depok, West Java. The study indicates that government support and owner-manager innovation have a significant and positive influence on their attitudes towards FINTECH. The imperative results of this study recommend FINTECH business owners to support government activities in inspiring and motivating MSME business owners in Depok to continue developing personal creativities that represent the innovations of each owner-manager of MSME.
Bank Sampah Rawajati: Strenghthening Operational and Communication Strategy Afriza, Eka Sri Dana; Jari , Maria Marice; Wicaksono , Hadid; Akil , Tasya Putri Sandi
Journal of Sustainable Community Development (JSCD) Vol. 7 No. 2 (2025): Journal of Sustainable Community Development
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v7i2.153

Abstract

This Community Involvement Project (CIP) was conducted to support Bank Sampah Rawajati, which is a waste management organization based in South Jakarta. Three key issues were addressed by the project: inactive digital presence, insufficient operations, and underutilization of educational facilities, specifically in the TOGA (Taman Obat Keluarga) greenhouse. To overcome these issues, key programs were implemented, which are Digital Marketing & Communication Strengthening and Operational Optimization & Management. The first program involved reactivating the bank's Instagram account, designing consistent visual content templates, developing a one-month content calendar, and preparing the #TrashForGood campaign to increase public engagement. The second program introduced a digital bookkeeping system via Google Sheets, printed customer savings books, and created educational media, including TOGA identification cards and pocketbooks. Although the development of standard operating procedures (SOPs) was not completed due to time limitations, the program successfully delivered practical tools and fostered sustainable community engagement. This effort not only raised the profile and operational efficiency of Bank Sampah Rawajati but also provided valuable experience for social innovation and stakeholder engagement among students as well. Our outcomes highlight the potential of educational methodologies and digital technologies to make valuable contributions to environmental sustainability and community empowerment.
Developing a Community-Based Smart Edu-Tourism Model: Integrating Green Marketing and Artificial Intelligence for Urban Sustainability Indrajaya, Amelia Naim; Fairina Susanti, Yulita; Afriza, Eka Sri Dana; H. Kazeroony, Hamid
International Journal of Business Studies Vol. 10 No. 1 (2026): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v10i1.420

Abstract

Community-based edu-tourism in urban areas is a promising approach to sustainability, cultural preservation, and community empowerment, but many initiatives struggle with competitiveness and digital adaptation after the pandemic. While green marketing provides an ecological framework and smart tourism highlights the potential of AI and digital tools, their integration remains limited, particularly in urban edu-tourism. This paper proposes a conceptual framework combining the seven dimensions of green marketing with AI-enabled smart tourism to create smart, sustainable, and personalized edu-tourism experiences. The study contributes theoretically by extending sustainability marketing through technological enablers, and practically by offering guidance for policymakers, tourism managers, and communities to design competitive edu-tourism models aligned with the United Nations Sustainable Development Goals (SDGs).
Co-Authors Akil , Tasya Putri Sandi Fairina Susanti, Yulita H. Kazeroony, Hamid Indrajaya, Amelia Naim Jari , Maria Marice Liza Agustina Maureen Nelloh Pratama, Sasotya Wicaksono , Hadid