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All Journal Pusat Publikasi Ilmu Manajemen Jurnal Pendidikan Islam
Bella Novita
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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Pengaruh Campaigns terhadap Brand Jiniso.id yang di Endorsement untuk Kalangan Post-Millennials pada Sosial Media Instagram Bella Novita; Rojuaniah Rojuaniah
Pusat Publikasi Ilmu Manajemen Vol. 2 No. 4 (2024): Oktober : PPIMAN : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v2i4.534

Abstract

In today's digital era, social media has an important role in everyday life, one of which is as a communication channel. This research investigates the impact of brand familiarity, campaigns and brand experiences on brand attitude. This research is a quantitative approach and uses Structural Equation Modeling (SEM-PLS) analysis. The population in this study is the post-millennial generation who are active users of Instagram social media, have used or purchased Jiniso brand jeans fashion products, and live in the Jabodetabek area. This research uses a non-probability sampling method with a purposive sampling technique with a sample size of 182 respondents. Based on the research results, of the 7 hypotheses there are 5 hypotheses that are accepted, namely brand familiarity has a positive effect on campaign credibility, campaign fit has a positive effect on campaign credibility, campaign credibility has a positive effect on campaign attitude, campaign attitude has a positive effect on brand attitude, and brand experience has a positive effect on brand attitude. There are 2 hypotheses that were rejected, namely brand familiarity has no effect on brand attitude and involvement with the cause has no effect on campaign attitude. Based on these results, Jiniso is advised to improve and strengthen campaign strategies and marketing methods that can enable post-millennials to increasingly talk about their products on digital media.
THE HISTORICAL URGENCY OF PASKIBRA IN REALIZING A SENSE OF RESPONSIBILITY Siti Syalwa Humaira; Bella Novita; Ganda Marito Harahap
Journal of Quality Islamic Education Research Vol 1 No 1 (2024)
Publisher : CV. Asry Persada Quality

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Abstract

The type of research used in this research is qualitative research. The data collection techniques carried out in this research are as follows: (1) Observation (Observation, documentation and traiangulation. Research results: The history of paskibra in forming responsible attitudes and behavior is very meaningful for the development of students in getting a better learning experience. Through habituation and training in moral and religious aspects that develop from childhood will develop better behavior and responsibility. In connection with moral actions that correlate with responsibility, it is stated that those who have a higher level of moral consideration have a significantly higher level of socialization and responsibility. Conversely, those with low levels of moral consideration have significantly higher levels of socialization and responsibility
Co-Authors Ganda Marito Harahap Rojuaniah Rojuaniah Siti Syalwa Humaira