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All Journal Nomosleca Tuturlogi: Journal of Southeast Asian Communication
Fajar, Dewanto Putra
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Arts Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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PENERIMAAN KHALAYAK PADA KAMPANYE AUDIO VISUAL: ANALISIS RESEPSI IKLAN ANIES-SANDI PILGUB JAKARTA 2017 Saputra, Muhammad Irawan; Fajar, Dewanto Putra; AR, Muhammad Fikri
Jurnal Nomosleca Vol 5, No 2 (2019): Oktober 2019
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v5i2.3258

Abstract

Nowadays, industry and politicians often use audio visuals to package their messages on an advertisement. For example, the election of the Governor of DKI Jakarta, where one of the candidates uses a video campaign on YouTube. This media has been dominated by a juvenile audience that can be categorized as swing voters in political concepts. Therefore, this study aims to find out how audio visual campaigns can be accepted by swing voters. Researcher used the Reception Analysis method to see how the audience received media exposure. The results of this study indicate that Anies-Sandi campaign ads are interpreted as egalitarian by the audience, and are able to display SARA problems with the concepts of harmony and tolerance. However, the Anies-Sandi campaign ad does not have a clear message because the message that delivered is very conceptual. Keywords: Audio Visual Advertising, Reception Analysis, Political CampaignDOI: https://doi.org/10.26905/nomosleca.v5i2.3258
Awal Mula Kemampuan Berkomunikasi: Sebuah Tinjauan Communibiology Fajar, Dewanto Putra; Aminulloh, Akhirul
Tuturlogi: Journal of Southeast Asian Communication Vol 4, No 1 (2023): Tuturlogi: Journal of Southeast Asian Communication
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2023.004.01.4

Abstract

Humans become social creatures who develop complex communication behavior as a means of social interaction. The ability to communicate in humans basically involves a number of important aspects in humans, which develop gradually, starting from the most fundamental aspects, namely genetic aspects, to the highest aspects, namely aspects of nurture and learning. In addition, the ability to communicate in humans emerges and develops according to the level of development of the human brain. Simply put, human communication skills involve many important aspects which all complement one another. The loss of one aspect in shaping the communication process reduces the effectiveness of the communication process, leading to communication failures. This journal article uses the perspective of communibiology to examine a number of factors relating to the origin of the human ability to communicate to the implications surrounding the human ability to communicate. Thus, all parties involved in the communication process can maximize the communication process, by minimizing the emergence of factors that reduce the effectiveness of the communication process.
Co-Authors Akhirul Aminulloh AR, Muhammad Fikri Muhammad Irawan Saputra