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All Journal Devotion: Journal of Research and Community Service Eduvest - Journal of Universal Studies International Review of Humanities Studies
Susanto, Danny
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Aerospace Engineering Arts Humanities Computer Science & IT Health Professions Languange, Linguistic, Communication & Media Library & Information Science Neuroscience Social Sciences

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FRENCH NEOLOGISMS IN LAROUSSE DICTIONARY OF 2018 AND 2019 Julisdianti, Amelia Wahyu; Susanto, Danny
International Review of Humanities Studies Vol. 6, No. 3
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Larousse is one of the most important and widely used French-language dictionaries. Larousse dictionary annually releases its new edition with the addition of on average 150 new words due to the appearance of new words, known as the phenomenon of neologism. The aim of this study is to identify how new words or neologisms in the Larousse dictionary edition of 2018 and 2019 were formed using a morphological approach. The analysis essentially uses the combination of theories of Lehmann & Martin-Berthet (1999) and Grevisse, M., & Goosse, A. (2007) on four types of word formation: derivation, composition, siglaison (acronym), and troncation (clipping). Neologisms are often influenced by foreign languages, therefore additional theory on borrowing words from other languages and lending factors introduced by Haspelmath & Tadmor (2009) is also used. Data was collected from Larousse dictionary’s digital press kit, served to promote their latest edition, and contains the new words added in the dictionary. The study indicates that the new words in the Larousse edition of 2018 and 2019 can be categorized into two groups: (1) the first group of neologisms that are formed by the process of word-formation and (2) the neologisms that are formed through loan words. Composition dominates the process of neologisms, followed by derivation. This relates to the difficulty of composition’s formation that is considered less complicated in terms of grammar compared with derivation. Then, clipping is only found in the second group of new words. An interesting finding is that based on data analysis there is a type of word formation with nom propre (proper noun) as a base word which has not been discussed by Lehmann & Martin-Berthet or Grevisse in their theory.
Unveiling Masculinity: A Critical Analysis of Gender Representation in Men's Fragrance Advertisements Susanto, Danny
Devotion : Journal of Research and Community Service Vol. 5 No. 4 (2024): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i4.707

Abstract

The aim of this study is to examine how male sexuality is visually portrayed in advertisements for men's perfume and to investigate the notions of masculinity, gender, and sexuality depicted therein. Through a visual text analysis approach rooted in social semiotic theory with literature study, the study examines 27 advertisements predominantly from Western countries (Specifically France and Italy), analyzing elements such as visual composition, gendered representations, and societal implications. The analysis of the sampled images reveals stereotypical representations of male and female sexuality, conveyed through the use of sexuality and gender concepts. For male consumers, exposure to these representations may lead to the internalization of these ideals, influencing their self-image and behavior. These representations not only maintain existing power differentials but also hinder progress towards gender equality and challenging societal norms.
Exploring the Evolution of Female Identity: A Case Study of Karina in Mobile Legends Susanto, Danny
Eduvest - Journal of Universal Studies Vol. 4 No. 6 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i6.1352

Abstract

This study investigates the portrayal of female characters in the popular mobile game, Mobile Legends, focusing on the character Karina, and its implications for gender representation in the gaming industry and broader societal contexts. Drawing from feminist theories and semiotics by Roland Barthes, the research examines how Karina's characterization challenges or reinforces patriarchal norms within gaming narratives. The analysis delves into the appeal of Karina for both male and female players, exploring how her portrayal embodies a blend of masculine strength and feminine charm. Through the lens of feminist scholars such as Simone de Beauvoir and Spivak, the study evaluates whether Karina's depiction in Mobile Legends aligns with or counters traditional gender stereotypes, particularly regarding the perceived inferiority of women. Furthermore, the research examines the implications of Karina's characterization for players of different genders, considering how it reflects and potentially shapes broader societal attitudes towards gender roles and equality. Ultimately, the findings highlight the complex interplay between gender representation in gaming and societal perceptions, advocating for more inclusive and empowering portrayals of women in digital entertainment narratives.
Co-Authors Julisdianti, Amelia Wahyu