Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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All Journal Journal of Halal Research, Policy, and Industry
Yanti, Vanda Sekar
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Religion Humanities Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health

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EXPLORING HALAL CERTIFICATION AND IMPACT ON BUSINESS FOR MSME’s Yanti, Vanda Sekar
Journal of Halal Research, Policy, and Industry Vol. 3 No. 1 (2024): Journal of Halal Research, Policy, and Industry : July
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v3i1.6176

Abstract

This study investigates the impact of halal certification on brand trust, consumer perception quality, and business performance for Small and Medium Enterprises (SMEs). Using quantitative methods, data was collected through surveys from SMEs operating in a specific region. The results indicate a significant positive relationship between halal certification and both brand trust and consumer perception quality. Additionally, brand trust and consumer perception quality were found to positively influence business impact for SMEs. However, the study acknowledges limitations related to sampling biases and regional specificity. Future research is recommended to broaden the scope and consider qualitative methods for deeper insights. Overall, this study underscores the importance of halal certification in enhancing brand trust, consumer perception quality, and business performance for SMEs.
HARNESSING SOCIAL MEDIA TO BOOST CONSUMER AWARENESS OF HALAL PRODUCTS IN Yanti, Vanda Sekar
Journal of Halal Research, Policy, and Industry Vol. 3 No. 2 (2024): Journal of Halal Research, Policy, and Industry : Desember
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v3i2.6678

Abstract

This research investigates the role of social media in enhancing consumer awareness of halal products in Indonesia. As the halal market continues to grow, effective strategies for boosting consumer knowledge and trust are essential. The study employs a quantitative approach. The findings reveal significant relationships between social media usage frequency, content quality, influencer marketing, and advertising on consumer awareness, trust, and attitudes toward halal products. Specifically, it was found that higher engagement on social media platforms correlates with increased awareness and trust in halal products, ultimately influencing purchase intentions. The research emphasizes the importance of influencer marketing and high-quality content in shaping consumer perceptions and recommends that brands leverage these elements to effectively reach and educate their target audience. The implications of this study contribute to the understanding of digital marketing strategies within the halal industry, providing insights for businesses seeking to enhance their presence in this competitive market.
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