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All Journal Jurnal Ilmiah Ekonomi Islam Jurnal Kebijakan Ekonomi dan Keuangan
Susantun, Indah
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Economics, Econometrics & Finance Social Sciences

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Pengaruh celebrity worship dan penggunaan paylater terhadap perilaku impulsive buying pada penggemar K-Pop Islamiyati, Nadia Fajar; Susantun, Indah
Jurnal Kebijakan Ekonomi dan Keuangan Volume 3 Issue 1, Juni 2024
Publisher : Jurusan Ilmu Ekonomi, Fakultas Bisnis dan Ekonomika, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/JKEK.vol3.iss1.art10

Abstract

Purpose –This research aims to analyze the influence of celebrity worship, paylater payment methods on the impulse buying behavior of K-Pop fans. Methods – This research uses primary data and was obtained through a survey. The sample was selected from K-Pop fans who are on the Twitter application and are paylater users, and have purchased K-Pop merchandise. The analysis method uses multiple linear regression. Findings – The results of the research show that celebrity worship has an effect on K-Pop fans' impulse buying in consuming K-Pop merchandise, while paylater payment methods have no effect on K-Pop fans' impulse buying in consuming K-Pop merchandise. Implication – To avoid impulse buying behavior, self-regulation or good self-management of admiration for idols is needed to avoid excessive obsession. Originality –This research refers to several previous studies. This research focuses on the consumption behavior of K-Pop fans who use payments via paylater. Abstrak Tujuan – Penelitian ini bertujuan menganalisis pengaruh celebrity worship, metode pembayaran paylater terhadap perilaku impulse buying penggemar K-Pop. Metode – Penelitian ini menggunakan data primer dan diperoleh melalui survei. Sampel dipilih dari penggemar K-Pop yang berada diaplikasi twitter dan merupakan pengguna paylater, serta pernah membeli merchandise K-Pop. Metode analisis menggunakan regresi linier berganda. Temuan – Hasil penelitian menujukkan bahwa celebrity worship berpengaruh terhadap impulse buying penggemar K-Pop dalam konsumsi merchandise K-Pop, sedang metode pembayaran paylater tidak berpengaruh terhadap terhadap impulse buying penggemar K-Pop dalam konsumsi merchandise K-Pop. Implikasi – Untuk menghindari perilaku Impulse buying, maka diperlukan regulasi diri atau mengatur diri yang baik akan kekaguman terhadap idola agar terhindar dari obsesi berlebihan. Orisinalitas – Penelitian ini mengacu pada beberapa penelitian sebelumnya. Penelitian ini memfokuskan pada perilaku konsumsi penggemar K-Pop yang menggunakan pembayaran melalui paylater.
Minat Pelajar Muslim Menggunakan Mobile Banking Rahmansyah, Syobri Tri; Sudarsono, Heri; Ruchba, Sarastri Mumpuni; Susantun, Indah
Jurnal Ilmiah Ekonomi Islam Vol. 9 No. 3 (2023): JIEI : Vol.9, No.3, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i3.9052

Abstract

The purpose of this research is to analyze the intention of a Muslim student in using mobile banking using the Unifield Theory of Acceptance and Use of Technology 2 (UTAUT2) model approach. This research was conducted in August - September 2022 and the data source for this research was obtained using a survey method with a questionnaire distributed via broadcast to social media. This study uses a quantitative data processing method using SEM PLS (Partial Least Square) analysis with the statistical tool SmartPLS 3.3. The respondents in this study were students on the island of Java who had used mobile banking for at least 1 year. the variables used in this study are Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI), Hedonic Motivation (HM), Facilitating Conditions (FC), Religiosity (RE), Habit (HB), Behavior Intention ( BI), Use behavior (UB). The results of this study indicate that HB, HM, and RE, have a significant influence on the intention to use mobile banking BI. While EE, FC, PE, and SI are not accepted and have no significant effect on the intention to use mobile banking BI, so that the HB, and intention using BI, has a significant effect on using mobile banking UB while FC is not accepted and has no significant effect on using mobile banking
Co-Authors Heri Sudarsono Islamiyati, Nadia Fajar Rahmansyah, Syobri Tri Sarastri mumpuni Ruchba, Sarastri mumpuni