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PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP EMPLOYEE SATISFACTION YANG DIMEDIASI OLEH CITRA PERUSAHAAN Fauzi, Adilla Nanda Citra; W, Wahidahwati
Jurnal Akuntansi, Audit, dan Aset Vol 2 No 1 (2019): JURNAL AKUNTANSI, AUDIT DAN ASET
Publisher : Fakultas Ekonomi, Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52062/jurnal_aaa.v2i1.25

Abstract

This research aims to examine the effect of corporate social responsibility on the employees’satisfaction which was mediated by company image. The research was quantitative with a survey asthe instrument and used questionnaires in data sampling. In line with, the data collection techniqueused convenience sampling, in which the sample was based on element existence and easiness tohave it. Moreover, the sample was 100 respondents of employees of PT PJB UP Gresik. In addition,the data analysis technique used Structural Equation Modeling (SEM) with SmartPLS 3.0.The research result concluded that corporate social responsibility had a positive effect on theemployees’ satisfaction and company image. Furthermore, the company image had a positive effecton the employees’satisfaction. Besides, the company image had successfully mediated, in partsand with positive effect, the corporate social responsibility on the employees’ satisfaction.