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All Journal Journal of Language and Literature Mediakom : Jurnal Ilmu Komunikasi
Rudito, Yeremia Yori
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Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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PERSUASIVE STRATEGIES USED IN BURGER KING’S INSTAGRAM POSTS CAPTION Rudito, Yeremia Yori; Anita, Anita
Journal of Language and Literature Vol 8, No 1 (2020)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/jll.2020.v8i1.2141

Abstract

Burger King is the one of the most successful fast food restaurant in the world. According to Wikipedia, there are 17,796 locations of Burger King all over the world in 2018. Burger King also has its Instagram account. Now this account has been followed by 1,6 million people and has posted 938 posts. That statistic shows that Burger King is active in social media especially in Instagram platform. The writer see the indication of the using of Persuasive Strategies because in promoting their product. In this research the writer wants to know the persuasive strategies that applied in Burger King’s Instagram post caption and the most used strategy. This research applied Qualitative Method as research method. This research has two findings, first, there are 13 strategies that appear in Burger King’s Instagram post caption they are, Anecdote, Assonance, Cliché, Connotation, Evidence, Everyday/Colloquial Language, Hyperbole, Imagery, Inclusive Language, Pun, Repetition, Rhetorical Question, and Simile. Second, the most used strategy is Everyday/Colloquial Language.
ANALISIS STRATEGI KOMUNIKASI KEMENTERIAN KOMUNIKASI DAN INFORMATIKA REPUBLIK INDONESIA DALAM MEWUJUDKAN ANALOG SWITCH OFF (ASO) DI INDONESIA Rudito, Yeremia Yori; Prihantoro, Edy
Mediakom : Jurnal Ilmu Komunikasi Vol 9, No 1 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2025.v9i1.15034

Abstract

Analog Switch-Off (ASO) is a process of transition from analog broadcasts system to digital broadcasts system. In the process towards Analog Switch-Off (ASO), it is impossible to be implemented immediately, but it has to be begun by a socialization process from the Ministry of Communication and Information, as the institution in charge of this, to all television industries and the public as users. This is the case that this study tries to examine, namely finding out the communication strategy used by the Ministry of Communication and Information and the internal and external factors that support the implementation communication strategy used by Ministry of Communication and Information. Researchers use the constructivism paradigm, qualitative descriptive method and Rogers' diffusion of innovation theory to analyze. This study produces findings based on research objectives, including the Ministry of Communication and Information socializing Analog Switch-Off (ASO) through various media including television and social media and television has a greater impact. The internal factors include platforms created by the Ministry of Communication and Information to socialize Analog Switch-Off (ASO). The external factor is the regulation of laws governing the implementation of Analog Switch-off (ASO) to stop analog broadcasts so that the migration to digital broadcasts is more convincing to be fully implemented.
Co-Authors Anita Anita Edy Prihantoro