Widari, Dewa Ayu Putu Niti
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The Influence of Digital Marketing, Store Atmosphere, and Product Variation on Purchase Decisions at Warung Mina Dalung PUTRA, Putu Krisnanda Aryasa; PUTRA, I.B. Udayana; WIDARI, Dewa Ayu Putu Niti
Loka: Journal Of Environmental Sciences Vol. 2 No. 4 (2025): Loka: Journal Of Environmental Sciences (October – December) In Press
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ljes.v2i4.333

Abstract

Purpose:The development of tourism in Bali has changed consumer consumption patterns, triggering intense competition in the accommodation, restaurant, and cafe industry. This requires businesses to innovate their marketing strategies to win. This study aims to evaluate the impact of digital marketing, store atmosphere, and product variety on purchasing decisions, using a case study of Warung Mina Dalung.Methodology:The sampling technique used was accidental sampling with 96 respondents and multiple linear regression analysis. Data were collected through observation, interviews, questionnaires, and literature review, and analyzed using validity and reliability tests and multiple linear regression analysis using SPSS.Findings:The findings show that all three tested variables significantly influence purchasing decisions, both simultaneously and partially. The three observed factors explain 26.9%, while other factors influence 73.1%.Implication:Multiple linear regression analysis shows that digital marketing, store atmosphere, and product variety significantly influence purchasing decisions, with a positive influence at Warung Mina Dalung.
Influence of Work Discipline, Financial Compensation, and Work Environment on Employee Performance at PT. Works of Eternal Dewata DEWI, Vidya Adisstya; SURIANI, Ni Nyoman; WIDARI, Dewa Ayu Putu Niti
Journal of Social Sciences and Cultural Study Vol. 1 No. 2 (2024): Journal of Social Sciences and Cultural Study (March - June 2024)
Publisher : PT Batara Swastika Harati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61857/jsscs.v1i1.44

Abstract

This research examines and analyzes the influence of work discipline, financial compensation, and the work environment on employee performance. This research was conducted at PT. Karya Dewata Abadi with a research sample of 53 respondents taken using saturated sampling techniques. All data obtained from the questionnaire distribution is suitable for use and is then analyzed using multiple linear regression and hypothesis testing (t-test and f-test). The research results show that (1) Work discipline, financial compensation and work environment positively and significantly affect employee performance at PT. Karya Dewata Abadi (2) Work discipline positively and significantly affects employee performance at PT. Karya Dewata Abadi. It means that the more work discipline increases, the more employee performance at PT. Karya Dewata Abadi will increase. (3) Financial compensation positively and significantly affects employee performance at PT. Karya Dewata Abadi. It means that the greater the financial compensation, the greater the employee performance at PT. Karya Dewata Abadi. (4) The work environment positively and significantly affects employee performance at PT. Karya Dewata Abadi. It means that the better the work environment is, the greater the employee performance at PT. Karya Dewata Abadi.