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All Journal Jurnal Keuangan dan Perbankan JAM : Jurnal Aplikasi Manajemen International Research Journal of Business Studies (E-Journal) Jurnal Riset Perbankan, Manajemen dan Akuntansi International Research Journal of Business Studies
Umbas Krisnanto
Fakultas Ekonomi Dan Bisnis Perbanas Institute Jl. Perbanas, Karet Kuningan, Setiabudi, Jakarta Selatan, 12940
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Customers’ Determinant Factors Of The Bank Selection Krisnanto, Umbas
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 4, No 1 (2011): April-July 2011
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (641.988 KB)

Abstract

Some  previous  researchers  are still  arguing  about the factors  that determine  the selection of  a  bank. These factors  depend on  the intensity of marketing activities  undertaken  by the  bank,  reputation of the bank, credit availability, friendly staffs, appropriate interest rates, and  location. Jakarta  was  selected for the research location since Jakarta is the biggest city in Indonesia that represents the advancement of the banking industry. Different statistics tools are applied to find the accurate opinion why respondent choose a bank. Based on the results, the research concludes factors that determine in selecting a bank tend to be based on the secondary factors such as recommendation from friends, and advice from family members.DOI : https://doi.org/10.21632/irjbs.4.1.59-70Keywords:Bank Marketing
Marketing Mix is the Only Variable to Choose Brands And Quality? Krisnanto, Umbas
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 6, No 3 (2013): December 2013 - March 2014
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (153.139 KB)

Abstract

FAKTOR-FAKTOR YANG MEMENGARUHI MUTU LAYANAN DENGAN TINGKAH LAKU NASABAH Umbas Krisnanto
Jurnal Keuangan dan Perbankan Vol 16, No 3 (2012): September 2012
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (138.381 KB) | DOI: 10.26905/jkdp.v16i3.1104

Abstract

This study was to determine the effect of independent variables quality of service to the dependent variablecustomers behavior. The survey used questionnaires to bank customers. All questionnaires were declared validand reliable. Research idea came from Petridou (2007) and Olorunniwo Hsu (2006) using factor analysisand had variables/dimensions, while Ndubisi (2003) using variables/dimensions was used by Zeithaml (1996).It used regression analysis to compare the quality of service and customer behavior. Conclusions on thedescriptive analysis of respondents stated that the response to the questionnaire on two variables was in therange of excellent category. Factor analysis could not classify variables in shaping a factor. Analysis ofdetermination stated there was a strong and positive relationship between the quality of service and thecustomers behavior amounted to 46.1%. The hypothesis stated that there was relationship in quality of serviceand customer behavior. This research found the value of the variable/dimension was not counted in previousstudies. Suggestions for the bank in the future was enhancing the accuracy and happy to help our customers,and needed to pay attention to social changes. Further research was to find the highest the correlation and morerespondents.
Marketing Mix is the Only Variable to Choose Brands And Quality? Umbas Krisnanto
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 6, No 3 (2013): December 2013 - March 2014
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.6.3.104

Abstract

Analisis Pengaruh Digital Marketing Melalui Media Sosial Terhadap Peningkatan Brand Awareness Satisfaction dan Customer Loyalty di PT Mayora Indah Darwin Yulian; Umbas Krisnanto
Jurnal Riset Perbankan Manajemen dan Akuntansi Vol 5 No 1 (2021): Jurnal Riset Perbankan, Manajemen dan Akuntansi
Publisher : Sekolah Pascasarjana Perbanas Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/jrpma.v5i1.120

Abstract

The purpose of this study was to obtain information and data relating to factors that influence Brand Awareness, Customer Satisfaction and Customer Loyalty at PT Mayora Indah Tbk. Discussion of the problem that will be presented by the author is inseparable from the objectives to be achieved. The research method used in this study is descriptive and verification research methods with quantitative approaches. Primary data used in this study are data collected by researchers based on questionnaires distributed to respondents in this case are consumers in PT Mayora Indah Tbk in the form of a statement filled based on the answer choices provided. The scale used in this research instrument is the Likert scale. Based on the results of data analysis and discussion previously explained about the analysis of the effect of digital marketing strategies through social media on increasing brand awareness, customer satisfaction and customer loyalty at PT Mayora Indah Tbk, the conclusions here will provide answers to the objectives of this study, The research objective is to analyze digital marketing through social media, Brand Awareness, Customer Satisfaction and Customer Loyalty at PT Mayora Indah Tbk, which is a digital marketing strategy that is measured by Brand Exposure variables, Customer Engagement, Electronic Word of Mouth based on descriptive calculations. The Exposure brand is included in the good category which means that the strategy prepared by PT Mayora Indah Tbk for Kis candy products sold in order to build brand awareness has been valued by consumers. In addition, Customer Engagement is included in the good category so that the process of PT Mayora Indah Tbk on Kis candy products to provide opportunities for consumers to engage and interact in two-way communication so that they can create an interactive dialogue and provide personal experiences that customers will remember said good.
HOW BRAND TRUST MAKES PRICE AND SERVICE QUALITY SATISFY CUSTOMER INFORMATION TECHNOLOGY Krisnanto, Umbas; Natanugraha, Fiksa Atlita
Jurnal Aplikasi Manajemen Vol. 21 No. 3 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.03.08

Abstract

Customer satisfaction is an important factor in the success of an institution or company. It causes the firm to strive to provide the best service to its customers to create customer satisfaction. Customer satisfaction can be determined by the customer's perception and experience of the performance of using a product or service that can meet his expectations. Customer satisfaction will be achieved after the customer uses a product or service. The customer's wants and needs can be fulfilled and exceed his expectations. Five main things influence customer satisfaction: product quality, service quality, price, emotional factors, and the ease of obtaining the product or service. This study aims to analyze the effect of service quality, product quality, and price on customer satisfaction with brand trust as a mediating variable in information technology companies. The data in this study were processed using the Smart-PLS version 3 application. This study used a saturated sample of 450 respondents who worked for information technology company partners. Respondents filled out questionnaires using Google Forms. The results partially showed that service quality, product quality, price, and brand trust had significant and positive effects on customer satisfaction, while for the mediating effect, this study found that brand trust was able to mediate the effect of product quality on customer satisfaction but had not been able to mediate the effect between service quality on satisfaction customers and price on customer satisfaction. This research implies that information technology consumers do not buy services or products based on brand trust but on the services or products offered. Further research is needed to strengthen or weaken this phenomenon.
Marketing Mix is The Only Variable to Choose Brands and Quality? Krisnanto, Umbas
International Research Journal of Business Studies Vol. 6 No. 3 (2013): December 2013 - March 2014
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.6.3.203-213

Abstract

This research is to find out how the role and influence of marketing stimuli (advertising, pricing, and sales promotion) as well as the role of family and brand awareness, brand associations, perceived quality of Pepsodent toothpaste. The benefits of this research study is expected to be considered in developing a marketing mix that ultimately led to the formation of perceived qualitys. Second, updating the theory of consumer behavior and marketing theory. This research method is accomplished by using a descriptive study using survey. The population in this study is consumer of Pepsodent toothpaste. Samples done by accidental sampling. For data collection questionnaire used closed type. Operationalization variable using descriptive and quantitative analysis variable (GSCA and SEM). The results showed the influence of very low ranging from 0.00 to 0.19 for the relationship of advertising and brand awareness variables, the price and brand association variables, promotion and brand awareness variables, relationship between family variable and brand awareness and brand association. While family variable and perceived quality variable had reverse effect. The low but definite effect ranged from 0.20 to 0.39 for the advertising variable, brand associations variable, and perceived quality as well as variable promotion, promotional variable to variable brand associations and perceived quality variables. The effect was ranged from 0.40 to 0.60 for brand awareness and perceived quality variables. Recommendations to PT Unilever should deliver more competitive promotion thus proving that good quality is always supported by good and great promotion, low price version. Pepsodent should promote impressed with quality, still showing the previous experience of the people who have benefited from Pepsodent, while providing marketing and advertising top of mind to their customers so that they lose sight of the Pepsodent, still suggested best quality can be compared with its competitors, the evidence suggests that the quality is always the best.
The Customers’ Determinant Factors of the Bank Selection Krisnanto, Umbas
International Research Journal of Business Studies Vol. 4 No. 1 (2011): April-July 2011
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.4.1.59-70

Abstract

Some previous researchers are still arguing about the factors that determine the selection of a bank. These factors depend on the intensity of marketing activities undertaken by the bank, reputation of the bank, credit availability, friendly staffs, appropriate interest rates, and location. Jakarta was selected for the research location since Jakarta is the biggest city in Indonesia that represents the advancement of the banking industry. Different statistics tools are applied to find the accurate opinion why respondent choose a bank. Based on the results, the research concludes factors that determine in selecting a bank tend to be based on the secondary factors such as recommendation from friends, and advice from family members.
Co-Authors Darwin Yulian Natanugraha, Fiksa Atlita