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Kurniawati, Dyah
Program Studi Manajemen Fakultas Ekonomi Universitas Widya Mandala Madiun
Education

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ANALISIS PENGARUH PERSEPSI KUALITAS LAYANAN DAN KEPUASAN MAHASISWA TERHADAP MINAT MEREFERENSIKAN KAMPUSNYA Kurniawati, Dyah
Widya Warta No. 02 Tahun XXXIV / Juli 2010
Publisher : Universitas Katolik Widya Mandala Surabaya Kampus Kota Madiun

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Abstract

Principally, the purpose of a business is to create customer’s satisfaction. The creation of customer’s satisfaction can provide several benefits, such as to preserve harmonious relationship between the company and the customer, to provide a good basis for the re-purchase and the creation of customer’s loyalty, and to establish beneficial recommendations from mouth to mouth. As a professional business unit, a university should implement marketing concepts, essentially giving satisfaction to its students. If it becomes a reality, the students will provide recommendations to their friends at senior high school to join the university. The result of the path analysis showed that the perception of service quality affected the students’ satisfaction, which, in turn, promoted the university. It can be stated that when students get a high quality service, they will feel satisfied and then recommend positive reference to others.
TETAP BERTAHAN DI TENGAH KRISIS: SUATU KAJIAN TEORITIS Kurniawati, Dyah
Widya Warta No. 01 Tahun XXXIV / Januari 2010
Publisher : Universitas Katolik Widya Mandala Surabaya Kampus Kota Madiun

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Abstract

Global financial crisis creates some crucial impacts for Indonesia. A lot of companies are forced to fire their employees significantly, as an effect of the decline of foreign demand on Indonesian products. Besides the impacts on financial and banking sectors, global financial crisis also causes some great problems on industrial sectors, which employ so many workers, such as mining, energy, textile, garment, shoes, automotive, and food-beverage industries. For Indonesian companies, the problems become greater because of the increase of credit interest offered by commercial banks (in line with the increase of Indonesia Central Bank rates), less credit realization, and the decrease of peoples’ purchasing power. There are four alternatives for the companies to survive in the crisis: (1) being defensive more than offensive, (2) giving priority to prospective customers, (3) being creative, and (4) optimalizing domestic markets.
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