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All Journal Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage Jurnal Dinamika Administrasi Bisnis
Utomo, Pambudi
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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PENGARUH KUALITAS PRODUK, HARGA DAN PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI WARUNG KOPI MBAH SANGKIL SURABAYA Utomo, Pambudi; Maduwinarti, Ayun; Pratiwi, Ni Made Ida
Jurnal Dinamika Administrasi Bisnis Vol 5 No 2 (2019): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v5i2.3036

Abstract

A businessman must have a strategy in running his business, in addition to the business strategy of an entrepreneur should also pay attention to the behavior of consumers to arise interest in consuming products and services marketed. It is hoped that consumers can make repurchase at a later time and recommend it to others.This research aims to determine the influence of product quality, price, and service to purchase decisions at the Mbah Sangkil Coffee Shop  in Surabaya, both partially and simultaneously. The research is a quantitative approach. The population in this research is all consumers of  Mbah Sangkil Coffee Shop  in Surabaya. Sampling techniques use accidental sampling techniques with a total sample of 100 people. The data collection techniques using polls and documentation. The data analysis techniques used are descriptive analysis and multiple linear regression. The results showed that partially, the product quality, price and quality of service had a positive and significant influence on the decision of consumer purchase at the Mbah Sangkil Coffe Shop in  Surabaya. The result of the coefficient of determination of product quality, price and service have contributed to the purchase decision of 80.4%. While the remaining 19.6% is influenced by other factors or variables outside of this study.Keywords: Product quality, Price, Service, Purchase decision
Figurative Language In The Athletic Interview With Peter Drury: A Semantic Study Utomo, Pambudi; Heriyono, Heri
SAMPURASUN Vol 11 No 2 (2025): Sampurasun Vol. 11 No. 2 - 2025
Publisher : Lembaga Penelitian Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/sampurasun.v11i2.22760

Abstract

The purpose of this research is to identify the types of figurative language and the meanings conveyed through Peter Drury's reflections in an interview with The Athletic. Peter Drury is widely known for his poetic style of football commentary, and his interview provides rich linguistic material to explore how figurative expressions reflect personality, emotion, and professional identity. This study employs a qualitative descriptive method, using a semantic analysis approach to examine the forms and meanings of figurative language found in the interview transcript. The analysis draws on the theoretical framework of Lakoff and Johnson’s (1980) Conceptual Metaphor Theory and other supporting semantic theories relevant to figurative meaning interpretation. The findings reveal that metaphor is the most dominant type of figurative language, comprising 81.8% of the data, followed by personification and idiomatic expressions at 9.1% each. Drury’s frequent use of metaphor, such as describing his sensitivity to criticism as lacking “thick skin,” expresses his vulnerability to public judgment and highlights the emotional burden carried by a public figure. Meanwhile, idioms and personification illustrate his deep connection with language as not only a tool for communication, but also a medium that shapes his identity and creative expression as a commentator. The study concludes that figurative language in the interview contributes significantly to constructing a narrative that resonates emotionally with audiences, revealing Drury’s humility, passion, and philosophical outlook on his career. This research contributes to the fields of linguistics and media discourse studies by emphasizing the role of figurative language in shaping meaningful and memorable public communication.
Co-Authors Ayun Maduwinarti Heriyono, Heri Pratiwi, Ni Made Ida