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All Journal Agridevina : Berkala Ilmiah Agribisnis
Nugroho, Sigit Dwi
Fakultas Pertanian UPN “Veteran” Jawa Timur
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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SELERA KONSUMEN DALAM PEMBELIAN “ALMOND CRISPY” DI TOKO WISATA RASA JEMURSARI SURABAYA Kusuma, Andi; Nugroho, Sigit Dwi; Parsudi, Setyo
Berkala Ilmiah AGRIDEVINA Vol 6, No 1 (2017): Berkala Ilmiah Agribisnis Agridevina
Publisher : UPN VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/adv.v6i1.1028

Abstract

Culinary and snack business in Indonesia still has a pretty bright prospect. In the last fiveyears, Almond Crispy becomes teenagers prima donna which can be seen in shoppingmalls and several shops in Surabaya public area. Almost everyday, Wisata Rasa shop inJemursari Surabaya is full of visitors especially for visitors who buy Almond Crispyproduct. This research was conducted to identify consumer characteristic of AlmondCrispy in Wisata Rasa shop in Jemursari Surabaya for purchasing decision and toanalyze consumer taste for product attribute of Almond Crispy which was purchased inWisata Rasa shop in Jemursari Surabaya for purchasing decision. Consumercharacteristic of Almond Crispy in Wisata Rasa Jemursari Surabaya was dominated byadult age around 26 -45 years old. Almond Crispy consumer from Wisata Rasa JemursariSurabaya was dominated by women with education level was undergraduate and wasworking as a private employee with income per month was more than Rp 4.500.000/eachmonth. Product attribute which was noticed and recognized by consumer who boughtAlmond Crispy in Wisata Rasa shop Jemursari Surabaya consisted of brand, taste,texture, and price. Price and taste has the highest consumer attitude value. AlmondCrispy taste was considered delicious by consumer with an affordable price so that itcreated aggresiveness of product attribute and attracted consumer, both existing and newconsumer, to keep visiting this shop on their purchasing decision.
PRIORITAS KONSUMEN DALAM PEMBELIAN PRODUK BAKSO KEMASAN (STUDI KASUS PASAR TRADISIONAL WONOKROMO SURABAYA) Kusuma, Andi; Nugroho, Sigit Dwi; Parsudi, Setyo
Berkala Ilmiah AGRIDEVINA Vol 6, No 1 (2017): Berkala Ilmiah Agribisnis Agridevina
Publisher : UPN VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/adv.v6i1.1033

Abstract

The development of consumer knowledge on purchased product includes severalcharacteristics which has to be fulfilled by producers. It becomes an important demandfor complete and clear information on purchased product which can include productbrand, quality, nutrition, and halal certificate the research took 3 kinds of packagingmeatball which was available in traditional market such as Yikko, KJM “Kijang Mas”,and AJ. This research was conducted to understand characteristic of the packagingmeatball consumer and to understand the relation between variabel and preference alsoto understand which attribute was considered important according to consumer inWonokromo traditional market. The sampling technique was conducted by nonprobability sampling through the accidental sampling method and the data analysis useddescriptive analysis, IPA (Important Performance Index). There were several similiaritiesof meatball consumer, such as: was dominated by women with average age was 17 – 24years old and was moeslem which were mostly student, private employee, housewife, andentrepreneur. The income level was around Rp 1.000.001 – Rp. 3.000.000 with the lasteducation level was SMU/SMK. The most important attribute according to consumerwere price, suppleness, flavor, halal certificate, quality and the less important attributefor consumer was composition. The attribute of packaging meatballs had a significantrelation to consumer preference such as price, flavor, suppleness, and quality. Price wasthe most important considerable attribute for consumer on purchasing because incomefactor which was classified to low medium income in Wonokromo traditional marketSurabaya.
Co-Authors Kusuma, Andi Parsudi, Setyo Parsudi, Setyo