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All Journal Journal of Economics, Business, & Accountancy Ventura Journal of Consumer Science Journal of Consumer Sciences Mestaka: Jurnal Pengabdian Kepada Masyarakat Kemakmuran Hijau: Jurnal Ekonomi Pembangunan
Mubarok, Muhammad Mufti
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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Journal : Journal of Economics, Business,

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The Effect of Brand Image and Consumer Attitudes on The Decision to Purchase Batik Jetis Sidoarjo Mediated by Intent to Buy Mubarok, Muhammad Mufti
Journal of Economics, Business, and Accountancy Ventura Vol. 21 No. 1 (2018): April - July 2018
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v21i1.1134

Abstract

In the context of regional economic development, the development of the local economy according to its potential is a very important factor. The owners of the batik industry face problems in marketing. In an effort to influence consumer decisions to buy, they must try one of them is to attract consumers. Therefore, they must pay attention to the image and attitude factors of the industrial owners so that consumers also have a positive attitude towards the image of their products. The purpose of this study was to determine the effect of brand image and consumer attitudes on purchasing decisions directly and indirectly mediated by intent to purchase. The population in this study were consumers of Batik Jetis Sidoarjo with a sample of 100 people taken using judgment sampling method. Data collection method uses a questionnaire. Then, the data were analyzed using path analysis with the IBM SPSS 21 program. The results showed thatbrand image has a positive and significant direct effect on purchasing decisions; (2) consumer attitudes also has a significant direct effect on purchasing decisions; (3) Brand image and consumer attitudes have a positive and significant indirect effect on purchasing decisions through intent to purchase. It is advisable for Batik Jetis Sidoarjo innovate their batik products, both from the combination of motivesand colors. They also have to improve the kiosk spatial sector and adequate facilities, and organize batik events and festivals. Increased promotion and marketing see objects classified as new, strategies for batik events to sell and demand and have their own image by visitors.
The Mapping of Electronic Commerce Issues and Consumer Protection Policy in Indonesia Mubarok, Muhammad Mufti
Journal of Economics, Business, and Accountancy Ventura Vol. 24 No. 3 (2021): December 2021 - March 2022
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v24i2.2690

Abstract

In the post-economic crisis in 1998, Indonesia experienced significant economic growth. Public consumption activities have become vulnerable due to open economic activities. In this case, the government has issued Law Number 8 of 1999 concerning Consumer Protection to protect consumers in fulfilling their needs. In September 2020, the Central Statistics Agency recorded that the millennial generation and generation Z dominate the population structure in Indonesia. This population structure also changes consumption patterns due to their lifestyle, including trends in electronic commerce or e-commerce. This study explores how consumer incidents relate to electronic commerce or e-commerce activities. It also strives to see the government’s role in formulating policies related to consumer protection in electronic commerce or e-commerce. This study used the descriptive qualitative method of policy analysis. The findings of this study indicate that responsive policies are needed to minimize consumer incidents and strengthen cross-ministerial/institutional coordination related to consumer protection with ministries/agencies coordinating consumer protection.
Co-Authors ANDINI, RISKI Arrizqi, Hasbi Silvira, Sofi