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All Journal Media Wisata Gastronomy and Culinary Art (Gastronary)
Ariani, Angela
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Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences Transportation Other

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PENGARUH TAMPILAN DAN KONTEN TERHADAP EFEKTIVITAS PROMOSI MELALUI WEBSITE PADA PT.ELEGANT TOUR AND TRAVEL MEDAN Ariani, Angela; Banjarnahor, Destri Natali
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 16, No 2 (2018)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v16i2.263

Abstract

The research is a quantitative research that aims to determine the effect of the display and content on the effectiveness of promotions through the website on PT. Elegant Tour and Travel Medan.This research is conducted by observing PT. Elegant Tour and Travel Medan's website directly. Data collection methods are conducted by spreading online questioners to 96 respondents. The sample selection technique using random sampling. Data from 96 respondents were then analyzed through multiple linear regression analysis with the help of SPSS 20.The result showed adjusted r square value of 0,440 means that 44% of the effectiveness of promotion through the website is influenced by display and content while about 56% is influenced by another factors out of research. The result of testing regression coefficient simultaneously obtained f count of 38,324 > f table which is 3,09 with significance value 0,000 < 0,05. Partial result of hypothesis testing obtained t count of display > t table content (2,275>1,98552) and t count content > t table (8,077>1,98552). From this test it can be conclude that display and content have a positive and significant effect on the effectiveness of promotion through the website on PT. Elegant Tour and Travel Medan. Keyword : Display, Content, The Effectiveness Of Promotion Through The Websit
MODEL AKSELERASI PENGEMBANGAN SAMBI SEBAGAI DESA WISATA DI YOGYAKARTA MELALUI RINTISAN PROGRAM NASIONAL PEMBERDAYAAN MASYARAKAT (PNPM) MANDIRI BIDANG PARIWISATA Ariani, Angela
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 15, No 1 (2017)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v15i1.214

Abstract

Accelerated Development in tourism of Sambi as tourism village has already done by applying the concept of community participation. Both in giving an important role to the community as the main actor and empowering them in the tourism developmental activities as well. The aspect of sustainability is also an important one. The researcher finds a new model of accelerated development in tourism on Community-Based Tourism development. From the visual observation and in-depth interview with Mr. Haryono as the manager of Sambi tourism village, Mr. Sutarjo as the community working group coordinator and Mr. Hariman Yudo Raharjo as the chairman of Tourism and Culture Office of Sleman Regency, this research comes to an applicative tourism accelerated development model on Community-Based Tourism development at Sambi as tourism village which is the applicable one. Keywords: Tourism Village, Sustainable Development, Community-Based Tourism, Community Empowerment
Co-Authors Ade Septemuryanto, Syaiful Banjarnahor, Destri Natali Budi Hermawan Setya Jayanti, Anggun