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PENGUKURAN KUALITAS PELAYANAN, HARGA DAN CUSTOMER VALUE TERHADAP KEPUASAN PELANGGAN TRANSPORTASI ONLINE BAGI KAUM MILLENIAL Indra, Dolly; Regita, Regita; Purba, John Tampil
Journal of Accounting and Management Innovation Vol 3, No 1 (2019)
Publisher : Universitas Pelita Harapan Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (578.712 KB)

Abstract

Seiring dengan transformasi ke era digital pada saat ini, transportasi online telah digemari di kalangan masyarakat. Dengan adanya transportasi online, masyarakat secara perlahan mulai meninggalkan transportasi konvensional dan beralih ke transportasi berbasis online. Salah satu transportasi online yang dikenal pada saat ini adalah GrabCar. Tujuan dari penelitian ini adalah untuk menganalisa pengaruh kualitas pelayanan, harga dan customer value terhadap kepuasan pelanggan transportasi online GrabCar. Penelitian ini menggunakan metode kuantitatif dengan teknik purposive sampling. Teknik analisis yang digunakan adalah regresi berganda dan testing asumsi klasik. Pengujian hipotesis menggunakan analisis regresi berganda dengan nilai signifikansi α= 5% (0,05). Hasil penelitian ini didapatkan temuan sebagai berikut: (1) Kualitas pelayanan berpengaruh secara signifikan terhadap customer value. (2) Harga berpengaruh secara signifikan terhadap customer value. (3) Customer Value berpengaruh secara signifikan terhadap kepuasan pelanggan transportasi online GrabCar. (4) Kualitas pelayanan berpengaruh secara signifikan terhadap kepuasan pelanggan transportasi online GrabCar. (5) Harga tidak berpengaruh secara signifikan terhadap kepuasan pelanggan transportasi online GrabCar. (6) Kualitas pelayanan, harga, dan customer value berpengaruh secara signifikan terhadap kepuasan pelanggan transportasi online GrabCar. Kata Kunci: kualitas pelayanan, customer value, harga, kepuasan pelanggan, transportasi online.
Bankruptcy Prediction Analysis using Altman Z-Score, Springate, and Zmijewski Methods Regita, Regita; Lubis, M Zaky Mubarak; Dewi, Novia Citra; Mohamad, Zam Zuriyati
Jurnal Ilmu Keuangan dan Perbankan (JIKA) Vol. 14 No. 1: December 2024
Publisher : Program Studi Keuangan & Perbankan, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jika.v14i1.14031

Abstract

This study aims to predict the bankruptcy of retail companies listed on the Indonesia Stock Exchange for the period 2020-2022 using the Altman Z-Score, Springate, and Zmijewski methods, and test for significant differences between the prediction results of the three methods. The selection of retail companies is up due to sales fluctuations and downward trends during the period 2020-2022. This study uses a quantitative approach with the Kruskal-Wallis test assisted by SPSS 22 software. The research sample was selected through a purposive sampling method so that 35 companies were obtained. The results find that there were companies experiencing bankruptcy for three consecutive years according to the three methods. The data obtained is not normally distributed and heterogeneous so it uses the Kruskal-Wallis Test. The results of the Kruskal Wallis Test show a significant value, meaning that there is a significant difference between the bankruptcy prediction results of the three methods. This is due to differences in financial ratios and bankruptcy criteria used in each method. Bankruptcy Prediction; Altman Z-Score; Springate; Zmijewski; Retail Company