Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Manajemen Talimi
Sulfitra, Sulfitra
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Ilmu Manajemen

 1 
Membangun Compound Brand Image dan Media Sosial dalam Mempengaruhi Keputusan Mahasiswa Memilih Universitas Muhammadiyah Aceh Erlinda, Erlinda; Sulfitra, Sulfitra; Nuzulman, Nuzulman
Jurnal Ilmu Manajemen Vol 13, No 2 (2024): Jurnal Ilmu Manajemen
Publisher : Universitas muhammadiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jimn.v13i2.7205

Abstract

The purpose of this research is to examine the effect of compound brand image and social media to students decision (case study on University o Muhammadiyah Aceh students). This study applies causality-explanatory approach, with primary data in thr form of  217 students perception as individual research object. The method of data collection is survey using questionaire. To analyze the data is used Partial Least Square with second order. The result indicate that compound brand image and social media have significant effect to student decision choosing Universitas Muhammadiyah Aceh. Compound brand image has a greater effect than social media, in influencing students decision to choose Universitas Muhammadiyah Aceh. 
Co-Authors Erlinda Erlinda Fiddienika, Arif Latuconsina, Sarah Noviyanti Nuzulman Nuzulman R., Mantasiah