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All Journal SINERGI: Jurnal Ilmiah Ilmu Manajemen Interdisciplinary Social Studies
Hashmi, Abdul Razzak
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Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

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FAITH MARKETING A THEORETICAL ARTICLE Hashmi, Abdul Razzak
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 8 No. 2 (2018)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (306.146 KB) | DOI: 10.25139/sng.v8i2.1023

Abstract

now a days in India there is a tremendous growth of those organizations which are connecting their consumable products with the religion. India is a country of multicultural, multifaith, a cluster of different customs, language etc.The purpose of this paper is to elucidate its reader in general and to the marketers and organizations as a whole on faith marketing.In a society overrun by commercial clutter, religion has become yet another product sold in the consumer market. Faiths of all kinds must compete not only with each other, but with auncountable of more enjoyable and more suitable leisure activities. The researcher tries to shows how religious branding has expanded over the past few decades in India to create a mixed world of commerce and faith where the holy becomes secular and the secular holy. Organizations dealing in faith marketing are having a tremendous growth in few years.The paper is also an attempt to establish the theoretical demarcation of the term faith marketing. The term faith marketing has caused controversy. There are two streams: that of the theologians, on one hand and that of the marketers, on the other hand.  Marketers have their own view regarding the application of marketing into the faith sphere. The article tries to emphasise the necessity to adapt the religious organizations activities and the ways they must be presented to the society’s actual characteristics. This can be achieved by using appropriate marketing tools and methods; however, the particularities of religion must be taken into account in order not to alter its faith values.
Assessment of Professed Service Quality of the Cafeteria Business: An Empirical Investigation Akmal, Syed Mohammad; Hashmi, Abdul Razzak; Mohammad Faisal, Syed; Khan, Ahmad Khalid
Interdisciplinary Social Studies Vol. 2 No. 4 (2023): Regular Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v2i4.328

Abstract

Background: It is important to note that coffee is a phenomenon that has been around for a while in Saudi Arabia. Arabica coffee cultivation on thin basins and bordering mountain slants at elevations ranging from 1200 m to 1800 m in Yemen and Saudi Arabia can be traced back four or five centuries. Aim: The researchers aimed to investigate the factors that have influenced the cafeteria's service quality and compare the effects of the determinants on cafeteria customers in the Saudi Arabian cities of Al Baha and Riyadh. Method: The cafeteria and coffee have been the primary sources of information for the study, which uses SERVQUAL to investigate the causes of perceived facility and eminence in the cafe. An online questionnaire was used to poll a total of 178 respondents. The survey includes 169 respondents who responded most efficiently after applying the pilot study, which let go of irrelevant responses. The analysis through Confirmatory Factor Analysis (CFA) identifies the compelling aspects of the cafeteria in Al Baha and Riyadh, Saudi Arabia, which is ideal for the sector's future strategies. Findings: The study's findings show that three factors significantly impact service quality, performance, convenience, and problem-solving. The other three were unimportant but still hold their importance in this research paper and can be used as sub-independent factors. The culture and habits of Saudi Arabia play a substantial part in the results' anomaly.
Co-Authors Akmal, Syed Mohammad Khan, Ahmad Khalid Mohammad Faisal, Syed