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All Journal The South East Asian Journal of Management
Brahmana, Ritzky Karina
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Planned Behaviour in Purchasing Health Insurance Brahmana, Rayenda; Brahmana, Ritzky Karina; Memarista, Gesti
The South East Asian Journal of Management Vol. 12, No. 1
Publisher : UI Scholars Hub

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Abstract

This research aims to investigate why there is low insurance purchasing in Indonesia. The research framework adopts the theory of planned behaviour in exploring the insurance purchase intention behaviour of Indonesians. Furthermore, this research introduces health value as the moderating variable on the relationship between attitude towards insurance purchasing and the intention to purchase insurance. We take 311 insurance holders from five Indonesian big cities as the sample. The results show that perceived risk and perceived usefulness play important roles in the attitude towards the intention to purchase health insurance. Our findings also show that health value contributes significantly in explaining health insurance purchasing. This research contributes to the body of knowledge by introducing the theory of planned behaviour in health insurance research. Moreover, this research suggests to policymakers or insurance companies how to gauge psychological factors in terms of influencing people to purchase health insurance.
What Factors Drive Job Seekers Attitude in Using E-Recruitment? Brahmana, Ritzky Karina; Brahmana, Rayenda
The South East Asian Journal of Management Vol. 7, No. 2
Publisher : UI Scholars Hub

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In a digital world, job seekers prefer to use e-recruitment for a vacancy searching. Thus, the explanation of the determinants of their attitude in using this technology is left unobserved. This article reports the result of a survey study on how users utilize e-recruitment to search for works. Three hundred eighty-five just-graduated undergraduate students answered questions regarding their intention of using the e-recruitment under Theory of Acceptance Model. We propose Perceived Usefulness, Perceived Ease of Use, and Perceived of Enjoyment as the determinants of the job seekers intention. Results showed that those three variables influence the decision making of job seekers. We found also Perceived Usefulness is the mediating effect for jobs seekers in easy-to-use and enjoy feeling. This article provides evidence that e-recruitment has to be friendly user and fun to use to attract job seekers intention.
Co-Authors Gesti Memarista Rayenda Brahmana