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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Agrica: Journal of Sustainable Dryland Agriculture
Sule, Suryaman
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Agriculture, Biological Sciences & Forestry Chemistry

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Preferensi Konsumen terhadap Mangga Putar Pasuruan: Implementasi Discrete Choice Experiment terhadap Atribut Produk dan Willingness to Pay Maghrobi, Aghitsni Aulia; Sunaryono, Joko Gagung; Sule, Suryaman
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19195

Abstract

Mangga Putar Pasuruan is one of the distinctive varieties from Pasuruan, East Java, which has significant economic potential and cultivation value. However, this horticultural product has not yet been maximally optimized in its marketing strategy. This research aims to analyze consumer preferences for Pasuruan Spin Mango, focusing on several attributes prioritized by consumers such as taste, size, packaging, and price. The purpose of this research is: 1) Identifying the characteristics of Mangga Putar Pasuruan consumers, 2) Analyzing consumer preferences for Mangga Pasuruan attributes, and 3) Analyzing the marginal Willingness to Pay for Mangga Putar Pasuruan. The descriptive quantitative study using the Discrete Choice Experiment (DCE) approach is the method employed in this research. Non-probability sampling with random or accidental sampling techniques was used to determine the research sample. This research was conducted online through a questionnaire distributed on social media with the criteria that respondents had previously consumed Mangga Putar Pasuruan. The number of respondents collected was 239 respondents. The research results show that respondents prefer attributes such as sweet taste, medium size, large cardboard packaging, and an affordable price of IDR 10,000. Meanwhile, the sociodemographic aspect produced several attribute combinations that matched the characteristics of each respondent. Additionally, the attribute of sweetness has a high value in the marginal Willingness to Pay results. From the results of this study, farmers or producers of Mangga Putar Pasuruan need to develop market-oriented marketing strategies by adjusting production and distribution of products based on the attributes most favored by consumers.
OPTIMALISASI PRODUKSI TANAMAN JAGUNG (ZEA MAYS) MELALUI APLIKASI BIOCHAR DARI LIMBAH TONGKOL JAGUNG Hadianti, Iga Zanuar; Sule, Suryaman; Harwanto, Harwanto
AGRICA Vol. 18 No. 2 (2025): December
Publisher : Agriculture Faculty of Flores University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/agr.v18i2.5865

Abstract

Maize (Zea mays) is one of the most important staple crops, alongside rice. However, its production has been continuously declining in recent years. The primary cause of this decline is the deteriorating soil condition, including increasingly acidic soil pH and very low levels of organic carbon and organic matter. This study aims to determine the effective application dosage of biochar derived from corncob waste to improve soil fertility and maize production. The experiment was conducted using a Completely Randomized Design (CRD) in polybags. There were five treatments with five replications: Control (P1), corncob biochar 32 g/polybag (P2), corncob biochar 64 g/polybag (P3), corncob biochar 128 g/polybag (P4), and corncob biochar 256 g/polybag (P5). The parameters observed included soil pH, organic carbon, organic matter, plant height, cob length, and number of dry kernels. The results showed significant differences among treatments, with the best performance found in treatment (P4), corncob biochar 256g/polybag. There was a noticeable improvement before and after the application, with soil pH increasing from 4.25 to 6.75, organic carbon from 1.4% to 3.6%, and organic matter from 2.42% to 6.15%. For plant growth parameters, the best results were also achieved at the biochar application 256g/polibag (P4). Therefore, the higher the amount of corncob biochar applied, the more effective it is in enhancing the growth and production of maize.
Co-Authors Hadianti, Iga Zanuar Harwanto Harwanto Maghrobi, Aghitsni Aulia Sunaryono, Joko Gagung