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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Ilmiah Agribios
Mubarok, Muhammad Rizqi
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Analisis Pemasaran Beras Semi Organik di Kecamatan Seputih Raman Kabupaten Lampung Tengah Mubarok, Muhammad Rizqi; Lestari, Dyah Aring Hepiana; Firdasari, Firdasari
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18999

Abstract

Semi organic rice is the product of rice farming that adopts environmentally friendly farming principles by replacing chemical pesticides with organic pesticides and gradually reducing the use of chemical fertilizers toward an organic farming system. However, the marketing of semi organic rice still faces challenges due to its relatively higher price and limited market segmentation. This study aims to analyze the marketing efficiency of semi organic rice in Seputih Raman District, Central Lampung Regency. The research location was determined purposively, considering the presence of the farmer group association (PP) Gapsera Sejahtera Mandiri, which has implemented a semi organic rice agribusiness system. Farmer and rice mill respondents were selected using purposive sampling, while trader respondents were selected using the snowball sampling method. Data analysis was conducted using the Structure, Conduct, and Performance (SCP) approach. The results revealed two marketing channels for semi organic rice: (I) farmer–rice mill–consumer and (II) farmer–rice mill–retailer–consumer. These channels operate within a market structure characterized by imperfect competition, including monopsony, monopoly, and oligopoly. Rice mills play a dominant role as price setters, while farmers act as price takers. The first marketing channel was found to be the most efficient, as indicated by a lower marketing margin, a farmer’s share of 42.41%, and a benefit cost ratio of 1.48.
Kinerja Sistem Agribisnis Padi Semi Organik di Kecamatan Seputih Raman Kabupaten Lampung Tengah Mubarok, Muhammad Rizqi; Lestari, Dyah Aring Hepiana; Firdasari, Firdasari
AGRIBIOS Vol 23 No 02 (2025): NOVEMBER
Publisher : Program Studi Agribisnis Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/agribios.v23i02.6449

Abstract

Studi ini dilakukan dengan tujuan untuk menganalisis bagaimana kinerja sistem agribisnis padi semi organik yang diterapkan di Kecamatan Seputih Raman, Kabupaten Lampung Tengah. Penilaian kinerja sistem agribisnis padi semi organik mencakup beberapa subsistem, yaitu pengadaan sarana produksi, usahatani, pengolahan, pemasaran, serta jasa layanan penunjang. Pelaksanaan studi berlangsung selama periode September hingga Desember 2024. Metode studi kasus digunakan dalam penelitian ini, dengan partisipasi 40 petani yang menjadi anggota dan mitra Perkumpulan Poktan (PP) Gapsera Sejahtera Mandiri, pengelola pabrik penggilingan dan pedagang pengecer. Metode yang digunakan untuk menganalisis data dalam penelitian ini adalah indeks sistem agribisnis. Berdasarkan temuan penelitian, kinerja sistem agribisnis padi semi organik di Kecamatan Seputih Raman, Kabupaten Lampung Tengah, sudah berjalan baik, dengan skor 12,64 dari skor maksimal 16,40 (77,11%). Kinerja sistem agribisnis padi semi organik ini telah menunjukkan kinerja yang baik pada beberapa subsistem, yaitu pengadaan sarana produksi, usahatani, pengolahan, dan jasa layanan penunjang, tetapi kinerja subsistem pemasaran dinilai masih belum baik.
Co-Authors Firdasari Firdasari Lestari, Dyah Aring Hepiana