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All Journal J-MACC : Journal of Management and Accounting Ecotourism and Environment Conservation Journal
AGUSTIN, LAILY
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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PENGARUH PROMOSI DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT PADA MARKETPLACE SHOPEE Suyitno, Suyitno; Wahyuningsih, Yulie; Agustin, Laily
J-MACC Vol 7 No 1 (2024): April
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/j-macc.v7i1.4556

Abstract

There has been a significant increase in the level of public consumption of goods and services, with the transition of public spending from offline to online, because shopping online is easier, faster and cheaper. This study aims to determine the level of influence of promotions and brand image on purchasing decisions for Scarlett products on the Shopee marketplace. This study uses an explanatory method approach to explain the effect of promotion (X1) and brand image (X2) on purchasing decisions (Y). This study uses descriptive analysis techniques and Multiple Linear Regression Analysis. The number of samples in this study were 100 people. Samples were taken based on non-probability sampling with purposive sampling. Data collection techniques using primary data and secondary data. The results of this study indicate that promotion has a positive and significant effect on purchasing decisions for Scarlett products at the Shopee marketplace as evidenced by the t-count 4.183 > 1.984 t-table and a significance value of 0.000 <0.05; Brand image has a positive and significant effect on purchasing decisions for Scarlett products on the Shopee marketplace as evidenced by the t-count 8.016 > 1.984 t-table and a significance value of 0.000 <0.05; Promotion and brand image simultaneously influence purchasing decisions, as evidenced by the calculated F value of 95,715 > 3,939 F table and a significance value of 0.000 <0.05. The research results can be used by e-Commerce companies to optimize promotional media and build a brand image by maintaining service quality.
Adapting to climate change: Exploring tourism vulnerability and agricultural development in Gedangan Village Antriyandarti, Ernoiz; Ardila, Insyirah Ayu; Syarif, Jadid Ardian; Agustin, Laily; Cahyani, Latidah Dita; Panemuan, Rizki Guntur; Nugroho, Sasmito Agung
Ecotourism and Environment Conservation Vol. 1 No. 2 (2024): (August) 2024
Publisher : Institute of Advance Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/ecotour.v1i2.2024.1075

Abstract

Background: Researchers agree on the necessity of a robust framework to adapt to and mitigate climate change, encompassing environmental education, financial support, green tourism, eco-tourism, and conservation projects. This paper investigates the vulnerability of tourism to climate change, tourism under various climate scenarios, and adaptation strategies within this sector. The tourism industry’s reliance on energy sources such as water, electricity, and fossil fuels underscores the need for a thorough evaluation of systems and frameworks to ensure sustainability and resilience. Gedangan Village, located 14 km west of Boyolali's town center, is a major vegetable-producing area in Cepogo District, Central Java, Indonesia, characterized by its productive highland agriculture. Method: This study uses a descriptive-analytical method with a qualitative approach, focusing on a case study in Gedangan Village to understand its potential, issues, and transformations. The location was purposively selected due to its relevance, and data was collected through purposive sampling of key informants. The paper employs a literature review to support its findings, leveraging various databases and sources. Conclusion: The conclusion highlights the need for enhancing technological use and human resources to maximize Gedangan's agricultural potential and address the challenges posed by climate change.
Co-Authors Ardila, Insyirah Ayu Cahyani, Latidah Dita Ernoiz Antriyandarti Nugroho, Sasmito Agung Panemuan, Rizki Guntur Suyitno Suyitno Syarif, Jadid Ardian Wahyuningsih, Yulie