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All Journal Jurnal Pengabdian dan Pengembangan Masyarakat Indonesia Jurnal Ekonomi Syariah
Yuanda, Landes
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ANALISIS TRANSFORMASI PENERAPAN E-BUSINESS PADA UMKM UNTUK MENINGKATKAN DAYA SAING DI ERA DIGITAL Yuanda, Landes; Kristriantoro, Febby
Al-Hasyimiyah: Jurnal Ekonomi Syariah Vol 3 No 01 (2024): Juni
Publisher : STAI Sulthan Syarif Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64524/ah.v3i01.117

Abstract

The implementation of e-business has become a crucial element in business transformation in the digital era, especially for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. MSMEs, which play a significant role in the national economy, face various challenges, such as limited market access and operational inefficiency. This study aims to analyze the e-business transformation process in MSMEs and its impact on enhancing competitiveness in the digital age. The research uses a qualitative method with a literature review approach to explore various theories and empirical findings related to e-business adoption and digital transformation strategies. The results show that the implementation of e-business can improve efficiency, expand market access, and strengthen customer relations. However, challenges faced by MSMEs, such as limited resources and technological skills, require support from the government and the private sector. In conclusion, e- business adoption combined with proper transformation strategies can significantly enhance MSMEs' competitiveness in both local and international markets.
Strategi Tim Penggerak Pemberdayaan dan Kesejahteraan Keluarga (TP-PKK) Dalam Mengatasi Literasi Digital Gender Gap Pada Ekosistem UMKM Perempuan di Pekanbaru: Driving Team of Empowerment and Family Welfare Strategies to Overcome the Digital Literacy Gender Gap in the Women's MSME Ecosystem in Pekanbaru Yuanda, Landes; Ferly, Bobby; Kusuma, Febri; Widjiantoro, Surya Tegar
Jurnal Pengabdian dan Pengembangan Masyarakat Indonesia Vol. 5 No. 1 (2026)
Publisher : Media Publikasi Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56303/jppmi.v5i1.1130

Abstract

Kesenjangan gender digital (digital gender gap) masih menjadi tantangan yang signifikan bagi perempuan pelaku UMKM dalam memanfaatkan teknologi untuk pengembangan usaha. Pengabdian ini bertujuan meningkatkan literasi teknologi perempuan di Pekanbaru melalui pendampingan berbasis Community-Based Research (CBR) dengan melibatkan beberapa instansi seperti TP-PKK sebagai agent of change yang berperan dalam mobilisasi, pendampingan komunitas, dan penguatan partisipasi perempuan, serta PLUT-KUMKM sebagai mitra penyedia layanan teknis, konsultasi usaha, dan pendampingan manajerial UMKM. Kegiatan dilaksanakan melalui delapan sesi pendampingan yang mencakup aspek peningkatan keterampilan digital (pemasaran media sosial, pengembangan IT, pembukuan digital, pembuatan katalog website) dan aspek tata kelola usaha (legalitas/kerja sama, SDM, kemasan produk). Selain itu, program ini berhasil memfasilitasi perbaikan kemasan produk dan pengurusan sertifikasi halal serta P-IRT. Meskipun menghadapi kendala rendahnya literasi digital awal, pendekatan melalui coaching clinic dan modul praktis terbukti efektif. Program ini mengukuhkan peran TP-PKK sebagai agen perubahan dalam memperkecil jurang digital dan memperkuat kapasitas ekonomi perempuan dalam ekosistem UMKM
Co-Authors Bobby Ferly Febri Kusuma Kristriantoro, Febby Widjiantoro, Surya Tegar