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All Journal Majalah Ilmiah METHODA Jurnal Multidisiplin Indonesia Journal of Mathematics, Computation and Statistics (JMATHCOS)
Agustina, Melisa
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Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Veterinary

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Journal : Journal of Mathematics, Computation and Statistics (JMATHCOS)

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Partial Least Square-Path Modeling Analysis of Factors Influencing the Consumptive Behaviour of Generation Z Agustina, Melisa; Djakaria, Ismail; Abdussamad, Siti Nurmardia; Payu, Muhammad Rezky Friesta; Adityaningrum, Amanda
Journal of Mathematics, Computations and Statistics Vol. 8 No. 2 (2025): Volume 08 Nomor 02 (Oktober 2025)
Publisher : Jurusan Matematika FMIPA UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35580/jmathcos.v8i2.8014

Abstract

Consumptive Behaviour refers to individuals’ purchasing behaviour without considering long-term needs and financial conditions. This research presents the results of an analysis of the consumptive behaviour of Generation Z in Dungingi Sub-District, Gorontalo City, selected because it represents the second-largest Generation Z population in the city. The study used the Partial Least Square-Path Modeling (PLS-PM) method to measure factors influencing consumptive behaviour: financial literacy, fear of missing out (FOMO), and hedonistic lifestyle. The sampling technique used was purposive sampling, resulting in 378 respondents aged 17-27 years who are employed. The analysis results indicate that financial literacy and FOMO significantly influence consumptive behaviour, with FOMO being the most dominant factor. The resulting model has a value of 0,930, meaning that the three latent variables can explain 93,0% of the consumptive behaviour of Generation Z. This study is expected to provide useful insights for policymakers and related parties in adressing consumptive behaviour issues among Generation Z. Keywords: PLS-PM; Consumptive Behaviour; Generation Z
Co-Authors Azizah, Zulfa Nur Ismail Djakaria Linda Linda Maisarah Maisarah, Maisarah Medina, Gita Nor Anisa R, Tri Endah Siti Nurmardia Abdussamad