Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Penelitian Ekonomi dan Bisnis JIMEK
Purusa, Nanda
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
STUDI EMPIRIS WIRAUSAHA PEREMPUAN DI SURAKARTA : FAKTOR-FAKTOR YANG MEMPENGARUHI MOTIVASI, HAMBATAN DAN KEBERHASILAN USAHA Prasetyani, Dwi; Purusa, Nanda; Hasbianto, Indra
Jurnal Penelitian Ekonomi dan Bisnis Vol. 1 No. 2 (2016): Jurnal Penelitian Ekonomi dan Bisnis
Publisher : Universitas Dian Nuswantoro Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jpeb.v1i2.2000

Abstract

The role of women entrepreneurs has been growing and contributing significantly to economic growth. However, understanding common problems and success factors can help women entrepreneurs in developing their business. Many women entrepreneurs have begun to experience problems, which due to socio-economic factor. This research examines factors affecting motivation, obstacle, and success of women entrepreneurs in Surakarta. Data was collected using a self administered questionnaire that was distributed directly to women entrepreneurs, therefore goodness of data determined through reliability test and validity test. Linear regression analysis was used as a more suitable methodology to identify the important determinants of motivation, obstacles, success of women entrepreneurs. The result shows that level of education significanly affects women's entrepreneurial motivation and obstacles which they have to face. The existence of social relationship positively influences both in motivations and business success. On the other hand family supports only affect on business success of women entrepreneurs.Keywords: Women Entrepreneur; Motivation; Obstacle; Success
Pengaruh Kualitas Produk, Persepsi Harga dan Word of Mouth Terhadap Keputusan Pembelian Pertamax di Kabupaten Pati Fannalif, Sega; Oktavia, Vicky; Purusa, Nanda; Perdana, Tito
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 1 (2026): Maret: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i1.9408

Abstract

This study aims to examine how product quality, price perception, and word of mouth (WoM) communication influence Pertamax (RON 92) purchasing decisions at a Pertamina gas station in Pati Regency. The approach used is quantitative with data collection through a questionnaire involving 100 respondents. The sampling technique used is non-probability sampling with a purposive sampling method, where respondents are selected based on certain criteria relevant to the study. The collected data were then analyzed using SPSS 25 to test the relationship between variables. The results of the study indicate that product quality and price perception have a significant positive influence on Pertamax purchasing decisions by consumers. In addition, the Word of Mouth (WoM) communication factor is also proven to have a significant positive impact in encouraging purchasing decisions. These findings indicate that product quality, good price perception, and word of mouth recommendations are important factors in influencing consumers in choosing Pertamax at Pertamina gas stations.
Co-Authors Dwi Prasetyani, Dwi Fannalif, Sega Hasbianto, Indra Oktavia, Vicky Perdana, Tito