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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Journal of Economic, Bussines and Accounting (COSTING)
Apriyono, Tri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH ORIENTASI PASAR TERHADAP KEPUASAN PELANGGAN PT HADJI KALLA DI KOTA PALU Apriyono, Tri
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 2 No 1 (2015): Jurnal MINDS Vol. 2. No. 1 2015
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v2i1.4631

Abstract

The aims of this research are : (1) To identify and analysis simultaneously the influence of the dimensions of market orientation on customer satisfaction PT Hadji Kalla in Palu, (2) To identify and analysis the partial effect of market orientation dimensions on customer satisfaction PT Hadji Kalla in Palu. This study uses primary data through a survey on 100 people customers who never buy or buy back at PT Toyota products. PT. Hadji Kalla in town Palu. survey conducted in April s.d June 2013. Data were analyzed using SPSS for Windows program and Excel 2010. This study uses primary data through a survey of 100 people customers who never buy or buy back at products Toyota PT Hadji Kalla in town Palu. survey conducted in April s.d July 2013. Data were analysis using program SPSS for Windows 11. The results showed that: (1) the dimensions of market orientation consists of customer orientation, competitor orientation and coordination among functions simultaneously have a positive and significant effect on customer satisfaction: (2) dimensions of market orientation consists of customer orientation, competitor orientation and coordination among partial functions or a significant positive effect on customer satisfaction. This means that companies that adopt a market orientation will enjoy the financial assessment of the quality and superior execution. The company's ability to generate superior services, as it allows a better understanding of the needs of the target market. Understanding the needs of the target customers allows the company to coordinate all of the assets, and also allows the company to increase the value for customers.
THE ROLE OF ARTIFICIAL INTELLIGENCE IN PERSONALIZING DIGITAL MARKETING AND CUSTOMER EXPERIENCE Nurhayati, Siti; Gusti, Yenni Kurnia; Apriyono, Tri
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 2 (2026): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/kbcdv620

Abstract

This study aims to examine the role of Artificial Intelligence (AI) in personalizing digital marketing and enhancing customer experience through a literature review approach. The research employs a qualitative method by analyzing various academic journals, books, and scholarly publications related to AI technologies, digital marketing strategies, and customer experience management. The findings indicate that AI plays a significant role in improving marketing personalization through technologies such as machine learning, predictive analytics, recommendation systems, and natural language processing. These technologies enable organizations to analyze customer behavior, predict preferences, and deliver personalized content and services in real time. The study also reveals that AI enhances customer experience by improving responsiveness, efficiency, and customer engagement across multiple digital platforms. However, the implementation of AI also presents several challenges, including data privacy concerns, ethical issues, algorithmic bias, and organizational readiness. Therefore, businesses must adopt responsible AI governance and balance technological innovation with customer trust and data protection. Overall, this research concludes that AI has transformed digital marketing practices and customer experience management by enabling more customer-centered and data-driven business strategies in the digital era.
Co-Authors Siti Nurhayati Yenni Kurnia Gusti