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Kostan, Hashella
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Representasi Sosial Mengenai Siswa dengan Disabilitas pada Siswa Non-Disabilitas SMP Inklusi di DKI Jakarta Kostan, Hashella
Indonesian Journal of Disability Studies Vol. 4 No. 2 (2017)
Publisher : The Center for Disability Studies and Services Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (619.037 KB) | DOI: 10.21776/ub.ijds.2017.4.2.8

Abstract

This study looks at how children with disabilities are socially represented in inclusive schools. A number of 371 junior secondary students without disabilities were recruited from 6 inclusive schools in Jakarta. In a free association fashion, they were stimulated with a phrase student with disabilities and their responses were recorded. They were asked to evaluate their own responses as containing positive, negative, or neutral prototypical characteristics and scored according to the affective loading. The results indicated that even in inclusive school, children with disabilities were socially represented as individuals who are "lacking of abilities", "difficult to communicate", "stupid", and so on. We aslo asked students to fill the Swearer Bully Survey- Student Version (BYS-S) and found that students with disabilities were bullied by their peers.
Logic vs Aesthetic: The Effect of Environmental Claim and Visual Design in Green Advertising Kostan, Hashella; Salendu, Alice
Media Ekonomi dan Manajemen Vol 35, No 2 (2020): Empowering Corporate Governance for Sustainable Development
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (324.638 KB) | DOI: 10.24856/mem.v35i2.1468

Abstract

The surge in demand for green products leads to rampant practice of “greenwashing”, in which marketers deceitfully try to position their brand as more eco-friendly than it actually is. Past studies on green advertisements have indicated that visual cues in the advertisements can also play a part in affecting consumers’ evaluation of the product and its eco-friendly feature. This study was conducted to examine the effect of two essential elements in a green advertisement, which are the overall visual aesthetic quality of the advertisement and verbal environmental claim. The study was conducted using an experimental vignette method. Two hundred seventy-six respondents participated in this study. Through MANOVA statistical analysis, it was found that both aesthetic quality and environmental claim type used significantly affect green brand associations, as well as the attitude respondents, have towards the brand. However, this significant effect of ads visual aesthetic quality can be concerning since it might hinder consumers to objectively evaluate the environmental claim of the product.
Co-Authors Alice Salendu