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All Journal Jurnal Ilmiah Komunikasi Makna MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Ilmiah Ilmu Komunikasi Communique
Hapsari, Swita Amallia
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Ilmiah Komunikasi Makna

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Analyze of Influencer Strategies @wipangs through Endorsement on Immoderma Brand Risqi Herawan, Alif Nur annisa; Hapsari, Swita Amallia
Jurnal Ilmiah Komunikasi Makna Vol 13, No 1 (2025): Februari 2025
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v13i1.43460

Abstract

AbstractNowadays, communication technology has become a primary channel for delivering information, especially in the business sector. Consequently, the use of social media has become a promotional medium that is considered impactful. One strategy involves selecting influencers who can engage the audience and encourage them to follow all recommended information. In Semarang, one beauty influencer, @wipang, is recognized for her unique approach to marketing products through endorsement collaborations. The brand Immoderma, which employs Wipang as an influencer, has developed a content-based partnership strategy. This study describes the beauty clinic brand in Semarang, Immoderma, which chooses influencers as a promotional strategy through endorsement collaborations. The researcher employs a qualitative descriptive research method, utilizing Integrated Marketing Communication (IMC) theory and an endorsement model concept that includes expertise, popularity, and reputation. To gather data, the researcher conducts interviews with Wipang as the primary data source. For secondary data, the researcher uses observation and documentation. The findings indicate that selecting an influencer as a promotional strategy through endorsement collaborations can effectively capture the public's attention for the Immoderma brand.Keywords: Endorsment; Influencer; Instagram;Wipang
Representasi Flexing Dalam Konten YouTube Rans Entertainment (Semiotika Model Roland Barthes Dalam Video “Nagita Bales Bikin Raffi Nangis??!!! Raffi Kaget Dikirimin Kado Dari Nagita…”) Zahida, Carrisa; Hapsari, Swita Amallia
Jurnal Ilmiah Komunikasi Makna Vol 11, No 2 (2023): Agustus 2023
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v11i2.28886

Abstract

Tingginya pengguna media sosial didukung oleh jenisnya yang semakin beragam. YouTube menjadi salah satu media sosial yang paling banyak digunakan di Indonesia yaitu sebesar 93,8% berdasarkan hasil survey wearesocial tahun 2021. Pengguna tidak hanya dapat menikmati konten yang ada namun juga dapat memproduksi konten mereka sendiri.  Hal tersebut memicu munculnya para Youtuber dengan beragam konten dan salah satunya yaitu konten flexing kekayaan. Rans Entertainment merupakan salah satu kanal YouTube yang sering memproduksi konten-konten yang merepresentasikan flexing dan banyak diminati penonton. Peneliti bertujuan mendeskripsikan representasi flexing Rans Entertainment dalam video berjudul “Nagita Bales Bikin Raffi Nangis??!!! Raffi Kaget Dikirimin Kado Dari Nagita…”. Peneliti menggunakan metode penelitian kualititatif deskriptif dengan teori Representasi Stuart Hall yang dianalisis dengan semiotika model Roland Barthes. Hasil penelitian menunjukkan bahwa terdapat tujuh belas scene yang mengandung unsur flexing yang dianalisis melalui tanda denotatif, konotatif, dan mitos. Selain itu, representasi flexing yang dilakukan Raffi Ahmad dan Nagita Slavina memberikan variasi pada sudut pandang khalayak.
Co-Authors Fara, Silva Indrayani, Heni Kurniawan, Berlian Oktaviano MUKAROMAH MUKAROMAH Risqi Herawan, Alif Nur annisa Sandika, Amira Balqis Zahida, Carrisa