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PUBLIKASI PEMBERITAAN DALAM PEMBENTUKAN CITRA LEMBAGA Mukaromah, Mukaromah; Yusriana, Amida
Islamic Communication Journal Vol 4, No 1 (2019): EDISI JANUARI - JUNI
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/icj.2019.4.1.3567

Abstract

Mass media is one of the media publications to the public in the formation of the Image. Important positive images are formed to foster public trust. News in the newspaper media is still interesting to be appointed in an effort to build a positive image of educational institutions. In addition to targeting the masses of young people, higher education institutions also target parents who are still familiar with conventional media such as newspapers. The case study in this study was Dian Nuswantoro University (Udinus) and news in the Suara Merdeka newspaper. Suara Merdeka is interesting to be appointed because the local  central Java newspaper has amounts of printing and is still an alternative reading in the Central Java region where this segmentation is in line with Udinus segmentation which is domiciled in Semarang, Central Java.This study aims to analyze the theme of news that often arises about the institution, the frequency of occurrence of coverage in certain periodizations. Furthermore, this can be observed how the reporting of a media that has the power to shape the image of the institution. The method used is quantitative content analysis, which describes how the contents of the media using thematic and physical recording units are analyzed using the concept of public relations about media and the formation of the image of the institution. The result can be seen that there are 9 sections in Suara Merdeka which present Udinus related news, namely Semarang Metro rubric, Edukasia, Screen, Page 1, Business Economy, Around Young Tugu, Salatiga News, Youth Voice Expressions. Screen Rubric occupies the highest position in the news, which is 70.3%. For thetheme that is often reported, there are four types of reporting, namely news related to the world of academics (products), related to environmental responsibility (CSR), reporting related the environment and reporting relatedto the activities of communicating the activities of the institution. 
PUBLIKASI PEMBERITAAN DALAM PEMBENTUKAN CITRA LEMBAGA Mukaromah, Mukaromah; Yusriana, Amida
Islamic Communication Journal Vol 4, No 1 (2019): EDISI JANUARI - JUNI
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/icj.2019.4.1.3567

Abstract

Mass media is one of the media publications to the public in the formation of the Image. Important positive images are formed to foster public trust. News in the newspaper media is still interesting to be appointed in an effort to build a positive image of educational institutions. In addition to targeting the masses of young people, higher education institutions also target parents who are still familiar with conventional media such as newspapers. The case study in this study was Dian Nuswantoro University (Udinus) and news in the Suara Merdeka newspaper. Suara Merdeka is interesting to be appointed because the local  central Java newspaper has amounts of printing and is still an alternative reading in the Central Java region where this segmentation is in line with Udinus segmentation which is domiciled in Semarang, Central Java.This study aims to analyze the theme of news that often arises about the institution, the frequency of occurrence of coverage in certain periodizations. Furthermore, this can be observed how the reporting of a media that has the power to shape the image of the institution. The method used is quantitative content analysis, which describes how the contents of the media using thematic and physical recording units are analyzed using the concept of public relations about media and the formation of the image of the institution. The result can be seen that there are 9 sections in Suara Merdeka which present Udinus related news, namely Semarang Metro rubric, Edukasia, Screen, Page 1, Business Economy, Around Young Tugu, Salatiga News, Youth Voice Expressions. Screen Rubric occupies the highest position in the news, which is 70.3%. For thetheme that is often reported, there are four types of reporting, namely news related to the world of academics (products), related to environmental responsibility (CSR), reporting related the environment and reporting relatedto the activities of communicating the activities of the institution. 
Educational Games for Handling Trauma Healing in Post-Corona Virus Pandemic for Grade 2 Elementary Schools: Thematic 2 (Playing in My Neighborhood) Yanuarsari, Dzuha Hening; Mukaromah, Mukaromah; Khamadi, Khamadi
International Conference on Elementary Education Vol. 3 No. 1 (2021): Proceedings The 3rd International Conference on Elementary Education
Publisher : Elementary Education Study Program School of Postgraduate Studies Universitas Pendidikan Indonesia in collaboration with UPI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (838.803 KB)

Abstract

The coronavirus pandemic (2019) has had a significant impact on the world of education, especially in the teaching and learning process. One of the handlings of trauma-healing problems in children after the coronavirus pandemic is through playing while learning. In the second thematic book for grade 2 elementary school children with the theme of playing in my environment, this attracted the attention of researchers to make learning media innovations for children that were interesting and informative. Besides, factual learning media are the focus of researchers to provide new information for children. The purpose of this research is to produce game innovations that hone the cognitive and psychomotor aspects of children as learning media. This game contains educational information about the coronavirus using a persuasive approach. The method used in this research is using the Research and Development Method with the ADDIE development model (Analysis, Design, Development, Implementation, and Evaluation). The output in this research is an educational game that can deal with trauma healing for children after the coronavirus pandemic and can be used as a reference for the learning curriculum for grade 2 elementary school children.
Pendampingan Pembuatan Konten Media Berbasis Seo Terkait Informasi Lingkungan di Kampung Iklim Purwokeling Semarang Indrayani, Heni; Mukaromah, Mukaromah; Hapsari, Swita Amallia
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 4, No 3 (2021): September 2021
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v4i3.183

Abstract

Kepedulian lingkungan menjadi nilai yang digerakkan di wilayah RW X Program Kampung Iklim Bhakti Persada Indah Semarang. Di wilayah ini pernah terjadi terjadi kebakaran lereng sisi utara RT 05 dan RT 09 pada tahun 2008 dan 2015 sehingga warga aktif melakukan beragam program lingkungan yang dikemas dalam Program Iklim Purwoyoso Kepedulian Lingkungan. Kepedulian lingkungan inilah yang menjadi konten publikasi agar dapat dicontoh wilayah lainnya. Namun, publikasi kegiatan hingga Maret 2020 masih berfokus pada publikasi media cetak saja sehingga jangkauannya kurang luas. Sedangkan publikasi secara online masih belum optimal dilakukan. Oleh karena itu, diperlukan pelatihan pemanfaatan SEO sebagai komunikasi online Program Kampung Iklim Bhakti Persada Indah Semarang. Hasil dari pengabdian masyarakat adalah penulisan release untuk berita online yang berdasarkan cara mengoptimalkan kata kunci di mesin pencari. SEO memungkinkan konten lingkungan dari Proklim Purwokeling sebagai publikasi online muncul di daftar hasil teratas mesin pencari. Pelatihan untuk memanfaatkan SEO sebagai komunikasi online Program Kampung Iklim Purwokeling Bhakti Persada Indah Semarang dengan membuat konten yang menarik dan tepat bisa semakin menarik masyarakat untuk lebih peduli dengan lingkungan dan menginspirasi melakukan hal yang sama demi keberlanjutan ekosistem.Kata kunci: Pelatihan penulisan online, Program Kampung Iklim, Proklim Purwokeling BPI, Search Engine Optimization (SEO)
PUBLIKASI PEMBERITAAN DALAM PEMBENTUKAN CITRA LEMBAGA Mukaromah Mukaromah; Amida Yusriana
Islamic Communication Journal Vol 4, No 1 (2019)
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/icj.2019.4.1.3567

Abstract

Mass media is one of the media publications to the public in the formation of the Image. Important positive images are formed to foster public trust. News in the newspaper media is still interesting to be appointed in an effort to build a positive image of educational institutions. In addition to targeting the masses of young people, higher education institutions also target parents who are still familiar with conventional media such as newspapers. The case study in this study was Dian Nuswantoro University (Udinus) and news in the Suara Merdeka newspaper. Suara Merdeka is interesting to be appointed because the local  central Java newspaper has amounts of printing and is still an alternative reading in the Central Java region where this segmentation is in line with Udinus segmentation which is domiciled in Semarang, Central Java.This study aims to analyze the theme of news that often arises about the institution, the frequency of occurrence of coverage in certain periodizations. Furthermore, this can be observed how the reporting of a media that has the power to shape the image of the institution. The method used is quantitative content analysis, which describes how the contents of the media using thematic and physical recording units are analyzed using the concept of public relations about media and the formation of the image of the institution. The result can be seen that there are 9 sections in Suara Merdeka which present Udinus related news, namely Semarang Metro rubric, Edukasia, Screen, Page 1, Business Economy, Around Young Tugu, Salatiga News, Youth Voice Expressions. Screen Rubric occupies the highest position in the news, which is 70.3%. For thetheme that is often reported, there are four types of reporting, namely news related to the world of academics (products), related to environmental responsibility (CSR), reporting related the environment and reporting relatedto the activities of communicating the activities of the institution. 
IKLAN LAYANAN MASYARAKAT DAN RESPON KHALAYAK Mukaromah .; Dzuha Hening Yanuarsari; Mutia Rahmi Pratiwi
Islamic Communication Journal Vol 2, No 2 (2017)
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/icj.2017.2.2.2170

Abstract

Semarang is the capital city of Central Java with high density characteristic and well known as a trading transit place. The Government of Semarang city is actively socializing the government‟s service programs through various media, one of theseis Videotron. There are various kind of social advertisements in Tugumuda Semarang videotron and the research shows that there are 4 social ads that are remembered by the society: Obeying The Traffic Rules, Tax Amnesty, Report to Hendy and Saber Pungli. This research aims to analyze the people‟s response towards those ads. This research uses quantitative approach, descriptive as the method, and Agenda setting theory.----------------------------------------------------------------------------------------Semarang  adalah  salah  satu  ibukota  provinsi  di  Jawa  Tengah  Indonesia  yang memiliki jumlah kepadatan penduduk yang cukup tinggi dan terkenal sebagai kota transit perdagangan. Pemerintah Kota Semarang saat ini tengah giat melakukan gerakan sosialisasi berbagai layanan kegiatan pemerintahan melalui berbagai media, salah satunya adalah videotron. Iklan Layanan Masyarakat yang disajikan di Videotron Tugumuda Semarang cukup beragam dan berdasarkan hasil penelitian terdapat empat ILM yang cukup diingat oleh masyarakat, yaitu: Tertib Berlalu Lintas, Amnesty Pajak, Lapor Hendy dan Saber Pungli. Penelitian ini bertujuan untuk mengkaji respon masyarakat terhadap empat Iklan Layanan Masyarakat tersebut. Penelitian ini merupakan penelitian kualitatif dengan metode deskriptif dan diulas dengan teori Agenda Setting. 
Pendampingan Desain Media Promosi Sekolah melalui Pendekatan Komunikasi Partisipatif Mutia Rahmi Pratiwi; Mukaromah Mukaromah; Dzuha Hening Yanuarsari
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 5, No 2 (2022): Mei 2022
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v5i2.455

Abstract

The process of forming a brand image to the public takes time. The process of increasing brand awareness can be done by optimizing school promotion media. MI Baiturahhim Semarang is a service partner who needs assistance in the process of optimizing the design and types of promotional media by considering the limitations of the partners. Twibbon can be one of the alternative promotional media that can be used in an easy way and through sharing media such as whatsapp status. Assistance is carried out using participatory communication methods with the initial stages of heteroglasia, dialogic communication, polyphony and the application of the carnival side. Observing the needs of partners in the early stages shows the heteroglasia side of the participants, namely the diversity of teacher origins and knowledge related to media and promotional design. Then in its implementation there is a dialogical communication with both the principal and the teacher. In the implementation stage, knowledge information about media and design is provided, providing hands-on practice with participants related to design and twibbon media so that they are included in the polyphony stage or understanding regarding the given topic. A serious but relaxed mentoring situation in delivering mentoring materials is a form of carnival stage in participatory communication. The results obtained, partners feel the benefits of knowledge about the use of various promotional media, recognize twibbon as a promotional media and design with photoshop software to be uploaded to twibbon media and distributed to whatsapp status.
Pengelolaan Desain Dan Pesan Persuasif Pada Media Promosi Sekolah Mukaromah Mukaromah; Dzuha Hening Yanuarsari; Mutia Rahmi Pratiwi
MATAPPA: Jurnal Pengabdian Kepada Masyarakat Volume 4 Nomor 2 Tahun 2021
Publisher : STKIP Andi Matappa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31100/matappa.v4i1.1066

Abstract

Management of promotional media is important for schools to attract the attention of stakeholders. Problems that arise in media management are limited competent resources and limited funds owned by the school. MI Baiturahim and MI Al Hikmah Semarang City are two schools in Semarang City that are still limited in managing promotional media. This community service activity was carried out for two days to meet the needs of school partners related to training in understanding persuasive communication and practical design tools for teachers as managers of school promotion media. The method of implementing activities is through FGD (Forum Group Discussion) which takes place before until the end of the activity, the delivery of theoretical material related to persuasive communication and classification of promotional media, and the practice of using Photoshop design tools. The results of the evaluation of the activities were an increase in the understanding of training participants related to conceptual communication, classification of promotional media and increasing teacher competence in applying design software in the form of Photoshop.
PENDEKATAN KOMUNIKASI SMCR DALAM PERANCANGAN PERMAINAN BOARD GAME ULAR TANGGA “POSTCOV” UNTUK UPAYA MEMBANTU TRAUMA HEALING ANAK PADA PANDEMI COVID-19 Dzuha Hening Yanuarsari; Mukaromah Mukaromah; Khamadi Khamadi
Jurnal Bahasa Rupa Vol. 5 No. 1 (2021): Jurnal Bahasa Rupa Oktober 2021
Publisher : LPPM Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v5i1.890

Abstract

The Covid-19 pandemic that occurred at the end of 2019 had a significant impact on various sectors of activity in the world, including Indonesia. Various actions were taken as steps to overcome these problems. One of them is in the education and health sector for children, namely the psychological vulnerability of children and the level of depression that occurs due to the Covid-19 pandemic phenomenon. Through educational games, it is believed that it can help things related to child psychology. The purpose of this research is to create an educational game of snakes and ladders that can be used to help the trauma healing process in children due to the impact of the Covid-19 pandemic. The research method used in this design is an explanatory descriptive method using the SMCR communication approach. Through this method, educational messages regarding the COVID-19 pandemic that children still have to deal with should be treated with caution and there is no need to be afraid as long as they adhere to health protocols. The results of this study are the creation of a prototype design of the snake and ladder game "PostCov" as an alternative new educational media as a form of innovation in delivering information as well as a form of play therapy in helping psychological problems that are vulnerable to occur in children.
Acara ‘Let Me In’: Cara Baru Mempromosikan Bisnis Tabu Amida Yusriana; Mutia Rahmi Pratiwi; Mukaromah Mukaromah
Jurnal Penelitian Pers dan Komunikasi Pembangunan Vol 20 No 1 (2016): Jurnal Penelitian Pers dan Komunikasi Pembangunan
Publisher : Balai Pengembangan SDM dan Penelitian Komunikasi dan Informatika (BPSDMP Kominfo) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1314.569 KB) | DOI: 10.46426/jp2kp.v20i1.39

Abstract

Plastic Surgery is a new huge phenomena in the cosmetics business world nowadays. There are many new ways to fix the appearance of a human. Augmentation Rhinoplast, Blunt Tip, Protruding Mouth Surgery, Forehead Augmentation, Jaw Bone Reduction, Cheek Bone Reduction and Epicanthoplasty are the most demanded process among the plastic surgery consumers. Even though more and more world celebrity did the plastic surgery, but it hasn’t changed most of people’s opinion about this whole process. They still consider it as taboo. South Korea is the best country when it comes to plastic surgery technology. To boost the selling of this taboo business, South Korea has made one step ahead in promotion by creating a show named ‘Let Me In’. It has been airing since 2012. Let Me In chooses patients who have health issues. The aim of this research is to depict how is ‘The Let Me In’ show frames plastic surgery business. The analyzes are performed by constructivism paradigm and Framing Analysis method. This research shows that ‘Let Me In’ add a new atribute for plastic surgery as product, put it as primary need of human beings and add emotional story in each episodes. Keywords: Let Me In, Plastic Surgery, South Korea, Taboo Business ABSTRAK Saat ini bedah plastik menjadi fenomena besar dalam dunia bisnis kosmetik. Ada banyak cara yang dapat digunakan seseorang untuk dapat memperbaiki penampilan. Salah satunya dengan melakukan bedah plastik. Di antara banyak macam bedah plastik, beberapa di antaranya adalah Augmentation Rhinoplast, Blunt Tip, Protruding Mouth Surgery, Forehead Augmentation, Jaw Bone Reduction, Cheek Bone Reduction and Epicanthoplasty. Meskipun semakin banyak selebriti dunia yang melakukan proses ini, namun tidak cukup mengubah opini masyarakat akan fenomena bedah plastik sebagai hal tabu. Korea Selatan sebagai negara yang memiliki teknologi bedah plastik terdepan berusaha menjual bisnis tabu ini dengan membuat langkah baru dengan membuat acara tv berjudul ‘Let Me In’ dan telah ditayangkan sejak tahun 2012. Proses dari ‘Let Me In’ adalah dengan memilih calon pasien yang memiliki masalah kesehatan akan tubuh tertentu. Tujuan dalam penelitian ini adalah mengetahui bagaimana bedah plastik dibingkai dalam acara ‘Let Me In’. Analisa dilakukan dengan menggunakan paradigma konstruktivisme dan metode analisis framing. Hasil penelitian menunjukan bahwa acara ini berhasil mempromosikan bedah plastik dengan menambahkan atribut kesedihan, mengubah operasi plastik sebagai kebutuhan primer dan membangun emosi penontonnya. Kata Kunci: Let Me In, Bedah plastik, Korea Selatan, Bisnis Tabu