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Visual Culture in Social Media: A Study on the Influence of Instagram on Aesthetics and Youth Culture Trends Eka Putra, Fauzi; Afrilian, Pepy
Asian Journal of Media and Culture Vol. 1 No. 1 (2025): Asian Journal of Media and Culture
Publisher : MD Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63919/ajmc.v1i1.18

Abstract

This study examines the influence of visual aesthetics on Instagram in shaping social identity and user behavior, with a focus on how the visual standards on this platform affect how individuals express themselves. Using a literature review method, this research gathers and analyzes various relevant sources, including academic articles, journals, and previous research reports, to explore the impact of visual aesthetics on Instagram users. The main findings of this study show that the visual aesthetics on Instagram, which often create idealized representations of the self, play a significant role in the formation of individual social identity. Users, especially younger ones, are frequently influenced by the beauty standards and lifestyles promoted by influencers, reinforcing the tendency to compare themselves with more "perfect" images. This can negatively impact mental health, such as increasing anxiety and body dissatisfaction. However, this research also finds that the platform offers space for more inclusive self-expression, particularly for marginalized groups, such as the LGBTQ+ community and specific ethnic groups, who use Instagram to showcase their cultural identities. This study highlights the importance of awareness of the influence of visual aesthetics on social media in shaping self-perception and social relationships, as well as the need for a more sensitive approach to diversity in the use of digital platforms
Strengthening Local Economic Resilience Through Inclusive and Sustainable Tourism: a Case Study of Kubu Gadang Tourism Village Afrilian, Pepy
JELAJAH: Journal of Tourism and Hospitality Vol. 6 No. 2 (2025)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v6i2.11878

Abstract

The increasing significance of tourism as a driver of local economic development in Indonesia, particularly in rural areas, underscores the need for a comprehensive analysis of its effects on community welfare. This research aims to investigate the impact of inclusive and sustainable tourism on the economic resilience of Kubu Gadang Tourism Village in West Sumatra. Utilizing a qualitative approach, the study gathered data through direct observations and semi-structured interviews with local stakeholders, including residents and tourism operators. The results indicate a remarkable recovery in tourist arrivals, with over 500 visitors recorded in the first quarter of 2025, significantly contributing to local economic growth. The findings also reveal that the number of local women engaged in food and beverage services has increased from 12 to 30 households, highlighting the empowerment of the community through tourism. Additionally, the study emphasizes the necessity of participatory management and collaborative partnerships to sustain tourism development effectively. The primary conclusion drawn from this research is that Kubu Gadang Tourism Village possesses substantial potential to deliver enduring economic, social, and environmental benefits to its residents. It is recommended that future tourism strategies focus on enhancing community involvement and ensuring equitable distribution of resources to foster long-term sustainability and resilience in the local economy.