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All Journal Ekomaks : Jurnal Ilmu Ekonomi, Manajemen, dan Akuntansi Jurnal Daya Mas : Media Komunikasi dan Informasi Hasil Pengabdian dan Pemberdayaan Masyarakat
Rahayu, Endang Edi
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Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pengaruh Karakteristik Bintang Iklan dan E-Commerce terhadap Minat Beli Ulang Produk Fashion di Kota Madya Madiun Rahayu, Endang Edi
JURNAL EKOMAKS : Jurnal Manajemen, Ekonomi Kreatif dan Bisnis Vol 7, No 2 (2018): JURNAL EKOMAKS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jeko.v7i2.10

Abstract

The number of internet users is increasing, thus causing the rise of people buying online. Marketing via online is considered more practical and more attractive consumer.Online shopping is a relatively new thing in Indonesia.Konsumen feel the need to find information about the product offered.One product offered is a fashion product.Pemilihan celebrities as endoser is considered will affect the interest of purchase . Then the company must really understand the characteristics of celebrities that are used as advertising stars. The results show that partially and simultaneously, the characteristics of advertising and e-commerce stars have a significant effect on the interest of buy back of fashion products. And the dominant factor is e-commerce.Keyword: Advertising Star Characteristics, E-Commerce, Interest Of Buy Back of Fashion Product.
Pentingnya Strategi Branding Bagi Produk UMKM Pendampingan Di Desa Glonggong Kecamatan Dolopo Kabupaten Madiun Pratiwi, Dian; Indartini, Mintarti; Rahayu, Endang Edi
JURNAL DAYA-MAS Vol 5, No 2 (2020): DAYA MAS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/dymas.v5i2.45

Abstract

Abstract— The number of MSMEs in Indonesia as of 2016 was 57,895,721 units with a contribution of GDP of 60.34% and absorbing employment of 96.99% with the dominance of micro-enterprises at 98.77% (Barnas, 2016). Behind its large contribution to GDP, MSMEs can be a pillar of a strong economy, but face a pile of obstacles. The problems faced in general and nationally are still around the low quality and standardization of products, low capability and quality of human resources, low ability to improve access to finance, less and minimal product innovation touched by technology, difficult regulation and licensing, difficulties in wider market access and many other obstacles. This was also experienced by SMEs in Glonggong Village, Dolopo Subdistrict, Madiun Regency, where in this village was the center of Tempe Chips craftsmen. Priority there are 3 (three) basic problems faced, namely limited product marketing, Performance Products (product display) that are still very simple, not having a product identity (brand) and capital (not bankable). the solution offered is in the form of socializing the importance of the brand as a product identity, training in the preparation of simple financial reports for MSMEs and strategies to penetrate the broader market through packaging innovation.
Kontribusi Sektor Primer Dan Sektor Sekunder Terhadap Pertumbuhan Ekonomi Kabupaten Madiun Indartini, Mintarti; Pratiwi, Dian; Rahayu, Endang Edi
JURNAL EKOMAKS : Jurnal Manajemen, Ekonomi Kreatif dan Bisnis Vol 10, No 1 (2021): JURNAL EKOMAKS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jeko.v10i1.82

Abstract

Abstract— The research objective to analyzes  the contribution of the primary and secondary sectors to the GRDP of Madiun Regency, analyzes the direction of the relationship between the primary and secondary sectors toward economic growth and analyzes the effect of the contribution of the primary and secondary sectors on the economic growth of Madiun Regency in 2014 - 2018. The data used in this study are (1) Gross Regional Domestic Product (GRDP) aggregate primary and secondary sectors/sub-sectors is the total value added (products) generated by various primary and secondary sectors/sub-sectors  which has carried out business or activities in an area without regard to the selection of production factors for the data of 2014 - 2018 (2) GRDP based on the prevailing prices of the primary sector and the secondary sector of Madiun Regency based on the field of business data in 2014 - 2018. Research results that (1) The contribution of the primary sector which contributed the first is the agriculture, forestry and fisheries category, followed by mining and quarrying in Madiun Regency. (2) The contribution of the secondary sector which contributed the first is the construction category, followed by the processing industry, water supply and the lowest is electricity, gas procurement in Madiun Regency. (3) The direction of relations of each sector is positive. (4) Partially, each sector does not significantly influence the rate of economic growth in Madiun Regency. (6) Simultaneously the primary and secondary sectors have a significant effect on economic growth variables in Madiun Regency in 2014-2018. Keywords—: Primary Sector; Secondary Sector; Economic Growth; Madiun Regency.
Co-Authors Dian Pratiwi Indartini, Mintarti