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Fernandes, Ari
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH MATA KULIAH KEWIRAUSAHAAN DAN PELATIHAN WIRAUSAHA TERHADAP MINAT BERWIRAUSAHA EKONOMI KREATIF PADA MAHASISWA UNIVERSITAS ISLAM OKI (UNISKI) KAYUGUNG Fernandes, Ari
MOTIVASI: Jurnal Manajemen dan Bisnis Vol 5, No 1 (2020): Management and Business
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/motivasi.v5i1.2568

Abstract

Purpose - This research was conducted on students of FKIP Islamic University OKI (UNISKI) Kayuagung. Unicorn students are required to take entrepreneurship courses and almost all attend creative entrepreneurship training that is regularly held. This research will answer the question whether the provision of courses and training can increase their entrepreneurial interest in the creative economyStock Exchange.Design/methodology  - The  sample  of this study  consisted  of  100students from Fikip Unsiki who were taken at random. The regression model of this study is: Yi = a + b1X1 + b2X2Where :Yi is interested in being a creative entrepreneur. i is an indicator of creative entrepreneurial interest. Namely: 1. The desire to work independently,2. The desire to obtain challenges, 3. The desire to obtain a fluctuating income and not small but stable, and 4. The desire to create something new. Each indicator is given a value on a scale of 5.Findings - The test results show that: 1) Entrepreneurship courses have a positive effect on the creative entrepreneurial interests of Islamic University OKI students. 2) Entrepreneurship training has a positive effect on UNISKI students' creative entrepreneurialinterests.  Design/methodology  - The  sample  of this study  consisted  of  100students from Fikip Unsiki who were taken at random. The regression model of this study is: Yi = a + b1X1 + b2X2Where :Yi is interested in being a creative entrepreneur. i is an indicator of creative entrepreneurialinterest.Namely:1.Thedesiretoworkindependently,2. The desire to obtain challenges, 3. The desire to obtain a fluctuating income and not small but stable, and 4. The desire to create something new. Each indicator is given a value on a scale of 5.Findings - The test results show that: 1) Entrepreneurship courses have a positive effect on the creative entrepreneurial interests of Islamic University OKI students. 2) Entrepreneurship training has a positive effect on UNISKI students' creative entrepreneurialinterests Purpose - This research was conducted on students of FKIP Islamic University OKI (UNISKI) Kayuagung. Unicorn students are required to take entrepreneurship courses and almost all attend creative entrepreneurship training that is regularly held. This research will answer the question whether the provision of courses and training can increase their entrepreneurial interest in the creative economyStock Exchange.     
PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN PADA ALFAMART KAYUAGUNG Fernandes, Ari
MOTIVASI Vol 6, No 1 (2021): MOTIVASI Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/mti.v6i1.3424

Abstract

Purpose This research was conducted at the Kayuagung Alfamart branch in Jalan Lt. Muchtar Saleh Kayuagung OKI. The objectives to be achieved in this research are: to find out how the influence of Service Quality on Customer Loyalty at Alfamart Kayuagung. Design / methodology is the type of field research research, namely research that comes directly to the field where the research is conducted (Sugiono, 2009: 494). ). Operational Definition of Variables 1. independent variable (x), namely the quality of services provided by Alfamart. 2 dependent variables (y), namely customer loyalty or customer loyalty using Alfamart servicesIn this study using data collection techniques in the form of a questionnaire or questionnaire, with the hypothesis:  = There is a significant positive relationship between service quality and consumer loyalty at Alfamart Kayuagung.  = There is a significant influence between service quality and customer loyalty of Alfamart Kayuagung.To simplify the analysis, the SPSS data processing application is usedFindings The findings show that: 1. The influence of service quality on customer loyalty at Alfamart kayuagung is considered quite large, namely 0.468 or 46.8%.2. The factors that influence service quality on customer loyalty based on the results of tabulation of the respondents' questionnaire answers include service quality indicators, namely reliability, responsiveness, confidence, empathy (empathy), and tangibility. 0% of respondents strongly agree, 48.3% of respondents strongly agree, 17.1% of respondents answered neutral, 31.7% of respondents disagreed and 2.9% of respondents strongly disagreed with service quality affecting customer loyalty of Alfamart Kayuagung
PENGARUH MATA KULIAH KEWIRAUSAHAAN DAN PELATIHAN WIRAUSAHA TERHADAP MINAT BERWIRAUSAHA EKONOMI KREATIF PADA MAHASISWA UNIVERSITAS ISLAM OKI (UNISKI) KAYUGUNG Fernandes, Ari
MOTIVASI Vol 5, No 1 (2020): MOTIVASI Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/mti.v5i1.3483

Abstract

Purpose - This research was conducted on students of FKIP IslamicUniversity OKI (UNISKI) Kayuagung. Unicorn students are required totake entrepreneurship courses and almost all attend creativeentrepreneurship training that is regularly held. This research will answerthe question whether the provision of courses and training can increasetheir entrepreneurial interest in the creative economyStock Exchange. Design/methodology - The sample of this study consisted of 100students from Fikip Unsiki who were taken at random. The regressionmodel of this study is: Yi = a + b1X1 + b2X2Where :Yi is interested inbeing a creative entrepreneur. i is an indicator of creativeentrepreneurial interest. Namely: 1. The desire to work independently,2. The desire to obtain challenges, 3. The desire to obtain a fluctuatingincome and not small but stable, and 4. The desire to create somethingnew. Each indicator is given a value on a scale of 5. Findings - The test results show that: 1) Entrepreneurship courses havea positive effect on the creative entrepreneurial interests of IslamicUniversity OKI students. 2) Entrepreneurship training has a positiveeffect on UNISKI students' creative entrepreneurial interests
PENGARUH PROMOSI TERHADAP PENGENALAN MAHASISWA PADA UNIVERSITAS ISLAM OKI (UNISKI) KAYUAGUNG Fernandes, Ari
MOTIVASI Vol 6, No 2 (2021): MOTIVASI Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/mti.v6i2.3761

Abstract

Purpose This research was conducted at the Oki Islamic University, which is located at Jalan Lieutenant Muchtar Saleh, the former office of the Oki Regent. The formulation of the problem in this study is to determine how the effect of promotion on the introduction of students at the Oki Islamic University.Design / methodology The sampling method in this study is stratified random sampling, the data used in this study is primary data, namely data collected directly through the object. The data can be in the form of answers to questionnaires from Oki Islamic University students. As for secondary data, namely data that has been further processed in the form of a brief history of Uniski, The method of analysis in this study is qualitative and quantitativeFindings From the results of this study indicate that the promotion carried out by the Oki Islamic University through brochures, which stated very often and sometimes was 52.6% and those who answered only once and never answered 47.4%, through banners stating very often and sometimes it was 66.8%, and those who stated only once and never were 33.2%. Through social media, those who stated very often and sometimes were 41.3%, and those who stated once and never were 60.4%. Meanwhile, through radio, those who stated very often and sometimes were 39.6% and those who stated only once and never were 60.4%. Thus, brochures and banners have an impact on students' introduction to Islamic universities, while promotions through social media and radio have less impact. Therefore, the promotion carried out by Uniski through brochures, banners, needs to be improved because it has a more useful impact on the introduction of students to the Oki Islamic University.
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