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Influence of beach attributes on recreationists’ beach preferences: Evidence from Mombasa, Kenya Atsieno, Jesca Ketura; Ndubi, Edgar; Bitok, Kipkosgei
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 1 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i1.2657

Purpose: This study examines how beach attributes influence preferences among resident recreationists in Mombasa County, Kenya, and explores how recreationists' characteristics moderate these preferences. Methodology/approach: A survey of 77 frequent beachgoers (visiting ?3 times weekly) was conducted at four beaches using enumerator-administered questionnaires. Descriptive statistics profiled demographics, exploratory factor analysis assessed environmental attitudes, conjoint analysis evaluated beach profile preferences (cleanliness, safety, congestion), and binary logistic regression examined moderating effects of demographics and attitudes. Results/findings: Clean, litter-free, patrolled, and uncrowded beaches were strongly preferred. Heavy litter and the absence of patrols significantly detracted from appeal, while congestion moderately reduced preferences. Gender significantly moderated the influence of congestion, highlighting differing valuations between male and female recreationists. These findings underscore the need for targeted management strategies to enhance beach experiences. Conclusion: The study reveals that extreme levels of key beach attributes-cleanliness, patrolling frequency, and congestion-significantly influence recreationists' preferences. Limitations: The cross-sectional design limits insights into the evolution of preferences over time. Longitudinal studies are recommended to assess how environmental education, management changes, and societal norms influence preferences. Additionally, the context-specific findings suggest a need for comparative studies across diverse regions. Contribution: This study contributes empirical evidence on resident beach preferences, an often-overlooked segment in tourism research. By applying conjoint analysis, it provides nuanced insights into how varying levels of cleanliness, safety, and congestion shape preferences, offering actionable guidance for beach management and policy.

Socio-cultural conservation strategies and sustainable tourism development in communal group ranches in Laikipia County, Kenya Nzomo, Cosmas; Bitok, Kipkosgei; Muthengi, Sisinio
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 1 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i1.3147

Purpose: This study investigates the effects of socio-cultural conservation strategies on sustainable tourism development in communal group ranches in Laikipia County, Kenya. This study examines how social inclusion, cultural preservation, local entrepreneurship, and product diversification contribute to sustainable tourism outcomes. Methods: An embedded mixed-method design was applied, combining surveys of 392 respondents—including ranch members, leaders, and tourists—with qualitative interviews. Quantitative analysis used SPSS (v.22) for descriptive statistics, regression, and ANOVA, while qualitative data were analyzed thematically. Results: The findings show that socio-cultural strategies collectively have a significant effect on sustainable tourism (R = 0.345, R² = 0.119, F = 8.771, p < 0.001). Social inclusion of minority groups was the only significant predictor (? = 0.239, p = 0.001). Cultural preservation, entrepreneurship, and product diversification have positive but insignificant effects, which are likely constrained by governance, infrastructure, and financial barriers. Qualitative evidence confirmed community pride in cultural events and crafts but also revealed limited benefit distribution and weak inclusion of marginalized groups. Conclusion: Socio-cultural conservation strategies positively influence sustainable tourism, but with modest explanatory power. Effective governance, stronger policy frameworks, and targeted financial support are required to enhance the role of women in agriculture. Limitations: The findings are specific to Laikipia County and may not be generalizable. Self-reported data may also introduce biases. Contribution: This study provides empirical evidence of conservation-tourism linkages in Africa, highlighting the central role of social inclusion. It offers practical insights for policymakers, conservationists, and development actors seeking to align cultural heritage with sustainable tourism and SDGs.

Sustainable tourism and economic growth nexus in Kenya: policy implications for post-Covid-19 Bitok, Kipkosgei
Journal of Sustainable Tourism and Entrepreneurship Vol. 1 No. 2 (2019): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v1i2.209

Purpose: The COVID-19 global pandemic has caused an unprecedented socio-economic impact. It has also raised our awareness of the role sustainability needs to play in our economic activities. This study investigated how sustainable tourism has contributed to economic growth in Kenya. Research Methodology: Eviews 10 software was used to analyze the time-series data. Drawing on data from 1995 to 2020, Johansen co-integration, Granger causality, and regression approaches were used. Results: The study found out that tourism employment and GDP are positively connected to economic growth in Kenya. The causality was unidirectional from economic growth to tourism contribution to GDP and employment, with a long-run linkage of the study determinants. Limitations: Since this research used the secondary sources of data, similar studies in the future may concentrate on the primary data sources to investigate the relationship between tourism employment and economic advancement. Contribution: At the new normal in the post-Covid-19 period, the study suggests that legislators and tourism policymakers should focus on the policies aimed at promoting sustainable tourism. Sustainable tourism should be managed following the three pillars of sustainability. Keywords: Development, Domestic, Moderate, Regional, Scenario

Influence of beach attributes on recreationists’ beach preferences: Evidence from Mombasa, Kenya Atsieno, Jesca Ketura; Ndubi, Edgar; Bitok, Kipkosgei
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 1 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i1.2657

Purpose: This study examines how beach attributes influence preferences among resident recreationists in Mombasa County, Kenya, and explores how recreationists' characteristics moderate these preferences. Methodology/approach: A survey of 77 frequent beachgoers (visiting ?3 times weekly) was conducted at four beaches using enumerator-administered questionnaires. Descriptive statistics profiled demographics, exploratory factor analysis assessed environmental attitudes, conjoint analysis evaluated beach profile preferences (cleanliness, safety, congestion), and binary logistic regression examined moderating effects of demographics and attitudes. Results/findings: Clean, litter-free, patrolled, and uncrowded beaches were strongly preferred. Heavy litter and the absence of patrols significantly detracted from appeal, while congestion moderately reduced preferences. Gender significantly moderated the influence of congestion, highlighting differing valuations between male and female recreationists. These findings underscore the need for targeted management strategies to enhance beach experiences. Conclusion: The study reveals that extreme levels of key beach attributes-cleanliness, patrolling frequency, and congestion-significantly influence recreationists' preferences. Limitations: The cross-sectional design limits insights into the evolution of preferences over time. Longitudinal studies are recommended to assess how environmental education, management changes, and societal norms influence preferences. Additionally, the context-specific findings suggest a need for comparative studies across diverse regions. Contribution: This study contributes empirical evidence on resident beach preferences, an often-overlooked segment in tourism research. By applying conjoint analysis, it provides nuanced insights into how varying levels of cleanliness, safety, and congestion shape preferences, offering actionable guidance for beach management and policy.

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